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Entrepreneur
February 2007
Nichole L. Torres |
Speed of Thought Think fast to be more innovative in your branding.   |
CIO
November 15, 2003
Michael Schrage |
Time to Brand Your IT? Conducting an exercise in branding could help you manage user expectations and improve your department's image. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
Fast Company
October 2005
Lucas Conley |
Obsessive Branding Disorder Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy -- rebranded. |
The Motley Fool
February 1, 2005
Richard Gibbons |
The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage. |
Entrepreneur
August 2006
Kim T. Gordon |
Brand Slam When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand. |
Entrepreneur
March 2004
Chris Penttila |
Battle of the Brand Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself. |
Search Engine Watch
July 28, 2004
Grant Crowell |
Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign? |
Entrepreneur
September 2001
Chris Penttila |
Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try? |
CRM
May 23, 2013
Maria Minsker |
Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year. |
CRM
March 2015
Maria Minsker |
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. |
IndustryWeek
February 1, 2007
John Teresko |
The Toyota Branding System? Toyota recognizes the difference between just marketing products and actually investing in creating a brand. |
U.S. Banker
October 2008
Cristi Kirisits |
Building Your Bank Brand In today's competitive marketplace, branding can be the final factor that affects a consumer's decision of where to bank. |
Search Engine Watch
February 9, 2010
Eric Enge |
Why Brand Building Isn't Enough The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. |
Search Engine Watch
April 19, 2006
Amy Edelstein |
Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics. |
The Motley Fool
January 12, 2012
Isaac Pino |
How American Brands Rule the World The best global brands can provide a boost to your portfolio. |
Fast Company
August 2004
Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
Job Journal
February 8, 2009
Penelope Trunk |
Brazen Careerist: Building Your Personal Brand Building a professional reputation around what you do best. |
CRM
November 1, 2007
Colin Beasty |
Required Reading: Protecting Your Brand at All Costs Great branding doesn't come from gimmicks - it derives from exceptional, innovative customer service. |
Registered Rep.
January 1, 2005
Shaw Grove & Alan Prince |
Does Branding Still Matter? Are today's high-net-worth clients attracted or, at best, ambivalent, to big name financial services firms? |
The Motley Fool
January 5, 2012
Isaac Pino |
Building a Global Brand The most valuable brands in the world stem from truly exceptional products. |
AFP eWire
January 4, 2011 |
What is Branding, Anyway? A breakthrough nonprofit brand "convinces the head, touches the heart and engages the hands." |
Search Engine Watch
November 3, 2009
Herndon Hasty |
Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. |
Entrepreneur
September 2008
Chris Penttila |
Personal Effects Should you brand yourself along with your business? |
Financial Planning
July 1, 2007
Stephanie Bogan |
The Land of Brand A good brand is hard to create. Understanding what it is and how it works will help you polish your own image in the financial planning marketplace. |
HBS Working Knowledge
April 4, 2008
Jim Heskett |
Who Owns Intellectual Property? Content-sharing sites and branding efforts that are designed to be co-opted by others remind us that intellectual property ownership is being challenged in new and different ways. How will intellectual property be valued for financial purposes? |
Pharmaceutical Executive
July 1, 2005
Sarah Wealleans |
Up in Smoke Pharma needs to learn a few lessons in how to respond when attacked. Maybe it's time to pay attention to the experience of an industry that's had more practice than anybody: tobacco. |
BusinessWeek
August 1, 2005
Berner & Kiley |
Global Brands The companies that best built their brand images, and made them stick. |
