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Search Engine Watch
October 16, 2008
Justilien Gaspard |
Content Promotion for Link Marketing Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed.   |
Search Engine Watch
May 6, 2010
Justilien Gaspard |
Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure. |
Search Engine Watch
June 25, 2009
Justilien Gaspard |
Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. |
Search Engine Watch
September 4, 2008
Justilien Gaspard |
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. |
Search Engine Watch
October 15, 2009
Justilien Gaspard |
Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. |
Search Engine Watch
January 22, 2009
Justilien Gaspard |
Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. |
Search Engine Watch
March 17, 2009
Carrie Hill |
Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. |
Search Engine Watch
April 2, 2009
Justilien Gaspard |
Increase Online Visibility for Sales and Links People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. |
Search Engine Watch
April 14, 2009
Carrie Hill |
How SMBs Can Optimize their Social Networking Time, Part 2 Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
HBS Working Knowledge
January 17, 2008
John A. Quelch |
If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing. |
Salon.com
August 17, 2000
Katharine Mieszkowski |
Democracy for sale Bid for the vote of one U.S. citizen, now on eBay! |
Search Engine Watch
October 6, 2005
Chris Sherman |
Finding Treasure in Boards and Forums Most people turn to the web as a primary information source these days, but there's a lot of great stuff in traditional forums and bulletin board systems - if you know where to look. |
Reason
February 2005
Julian Sanchez |
Data: Money Keeps Talking The Bipartisan Campaign Reform Act of 2002 was supposed to reduce the undemocratic, corrupting influence of money in politics. Did it work? Not quite. |
PC World
January 2006
Scott Spanbauer |
Free Expert Advice on the Web's Forums: Priceless Consult online communities to get assistance and opinions, fast. |
Search Engine Watch
May 28, 2010
John Lee |
Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success. |
Entrepreneur
August 2006
Kim T. Gordon |
Brand Slam When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand. |
Search Engine Watch
October 24, 2003
Danny Sullivan |
Google Launches Local Search Targeting & Search Forum Spotlight Google has rolled out a new Regional Targeting feature that lets advertisers have their AdWords ads appear in front of those searching from specific local areas in the United States. Also, a roundup of topics discussed at various search forums this week. |
CRM
March 1, 2008
Ian Jacobs |
Your Customers Are Everywhere Beyond the comfy confines of your corporate Web site, people are talking - and complaining. |
Search Engine Watch
May 14, 2009
Justilien Gaspard |
Create Something Newsworthy, Part 3 -- Promotions Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content. |
