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Entrepreneur
March 2004
Chris Penttila |
Battle of the Brand Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.   |
Fast Company
February 2002
Scott Bedbury |
Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it? |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
Entrepreneur
August 2006
Kim T. Gordon |
Brand Slam When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand. |
CIO
January 15, 2002
Stephanie Viscasillas |
Brand I.T. Promoting a brand image for the IS department internally may raise the department's profile and unify a fractured staff. Or it could backfire. Cablevision and Viacom have tried it, with differing results. |
Fast Company
October 2005
Lucas Conley |
Obsessive Branding Disorder Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy -- rebranded. |
Fast Company
September 2000
Curtis Sittenfeld |
No-Brands-Land Nike. Starbucks. Apple. The Brand Called You. Author-activist Naomi Klein knows all of the arguments in favor of high-powered brands. She just doesn't buy them. |
The Motley Fool
June 1, 2005
Alyce Lomax |
Hunting Stocks From Your Sofa While no amount of pop-culture credibility is a reason unto itself for you to invest without doing a whole lot of homework, examining the names that have sneaked into common vernacular is a good place to start. |
Entrepreneur
September 2008
Guy Kawasaki |
Make It Known If you've got a great product, a great brand will follow - if you're sending the right message. |
Job Journal
February 8, 2009
Penelope Trunk |
Brazen Careerist: Building Your Personal Brand Building a professional reputation around what you do best. |
The Motley Fool
October 20, 2011
Matt Koppenheffer |
5 Potential Peter Lynch Stocks Experiment with Peter Lynch's "buy what you know" approach to investing with these stocks: Intel... Amazon.com... Nike... Tesco... Dell... |
Information Today
December 2003
Marydee Ojala |
Czech-ing Out EUSIDIC It was a small but lively group that gathered in mid-October in Prague, Czech Republic, for the European Association of Information Services' annual conference. With "Building Customer Loyalty: The Branding Imperative" as its theme, the event provided a solid 2 1/2 days of talks and discussion. |
The Motley Fool
January 15, 2008
Morgan Housel |
How Marlboro Friday Changed the World To defeat generic competition, clever companies use many approaches to achieve huge successes on the basis of their brand names. |
Search Engine Watch
November 3, 2009
Herndon Hasty |
Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. |
The Motley Fool
September 20, 2004
Bill Mann |
Krispy Kreme's Fair Value: Zero Krispy Kreme Doughnuts is down more than 80% from its high price of the year. If the company fails to change its tack, the losses for investors can go from gruesome to total. |
AFP eWire
January 4, 2011 |
What is Branding, Anyway? A breakthrough nonprofit brand "convinces the head, touches the heart and engages the hands." |
Search Engine Watch
April 19, 2006
Amy Edelstein |
Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics. |
Entrepreneur
May 2002
Chris Penttila |
Wholesell Changes One look at the marketing methods in play 25 years ago, and you'll wonder how anything ever got sold. One look at the future and you might see products selling themselves... |
CRM
November 1, 2007
Colin Beasty |
Required Reading: Protecting Your Brand at All Costs Great branding doesn't come from gimmicks - it derives from exceptional, innovative customer service. |
Entrepreneur
January 2009
Gwen Moran |
Best and Worst Marketing Ideas . . . Ever Take a cue from these 13 killer marketing campaigns -- and 5 flops. |
Entrepreneur
September 2008
Chris Penttila |
Personal Effects Should you brand yourself along with your business? |
HBS Working Knowledge
November 22, 2004
Douglas B. Holt |
The Problem with Viral Branding Want to build a long-lasting brand? A viral strategy is too short-lived to get the job done. An excerpt fom the new book How Brands Become Icons uses Snapple to explain why. |
BusinessWeek
June 16, 2011
Leslie Patton |
Krispy Kreme Wants to Be Good for You The brand needs more sales, so it's adding healthier fare and coffee. |
CIO
November 15, 2003
Michael Schrage |
Time to Brand Your IT? Conducting an exercise in branding could help you manage user expectations and improve your department's image. |
Search Engine Watch
July 28, 2004
Grant Crowell |
Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign? |
Fast Company
August 2004
Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
BusinessWeek
February 6, 2006
Jena McGregor |
A Short History Of Unpassed Torches History is littered with the troubled successions of charismatic entrepreneurs and once and future kings. |
Financial Planning
March 1, 2008 |
Reader Letters: March 2008 Branding basics... Educational products for advisors... Corrections... |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
Entrepreneur
January 2007
Carol Tice |
Making It Stick What keeps your message in the minds of consumers? |
CRM
March 2015
Maria Minsker |
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. |
HBS Working Knowledge
August 25, 2014
Julia Hanna |
Starbucks Reinvented Nancy Koehn's new case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence." |
CIO
May 1, 2004
Alice Dragoon |
The Secret Weapon: Internal Marketing Marketing IT's achievements will improve its alignment, create transparency and might even help win approval for your next $2 million project. |
AFP eWire
March 6, 2006
Bill Toliver |
Finding the Right Logo What role does your logo play in the branding of your organization? Your logo can be an extremely powerful asset to your communications. |
Fast Company
February 2004
Irwin Speizer |
The Grocery Chain That Shouldn't Be Trader Joe's stores are cramped, the brands private label. But cost control, simplicity, and cheerful employees spell red-hot growth. |
Entrepreneur
February 2007
Nichole L. Torres |
Speed of Thought Think fast to be more innovative in your branding. |
BusinessWeek
February 21, 2008
Christopher Palmeri |
Trader Joe's Recipe for Success By limiting its stock to specialty products at low prices, Trader Joe's sells twice as much per square foot than other supermarkets. |
The Motley Fool
March 21, 2005
Alyce Lomax |
The Sofa Stock Hunter The world is full of stock ideas -- for some consumer brands, picking the dominant players may be as easy as sitting on your couch watching the hottest new show, taking in a flick, or chatting with friends and family. |
AFP eWire
June 27, 2005 |
Taking the Mystery (and Misery) Out of Branding With almost a million nonprofit organizations in the United States alone, how do you make yours stand out? |
The Motley Fool
December 27, 2010
Andrew Bond |
A Footwear Giant That Doesn't Fake It Instead of entering the toning shoe market, Nike has transformed it. |
The Motley Fool
December 6, 2011
Keki Fatakia |
Krispy Kreme Delights Once Again Krispy Kreme posts a near-twofold rise in third-quarter net profits. |
HBS Working Knowledge
August 16, 2004
Barwise & Meehan |
Bull's-Eye: Target's Cheap-Chic Strategy Target's outside-the-box strategy made it the No. 2 discounter behind you-know-who. The company's success is examined in this excerpt from the new book Simply Better, from Harvard Business School Press. |
Entrepreneur
May 2004 |
Feedback 05/04 Strike Up the Brand... Keeping It Real... Give It Up... Hispanic Power... Confidence Booster... |
Fast Company
October 1999
Charles Fishman |
The King of Kreme Doughnuts to die for. An inside look at the temple of doughnuts -- the facility on Ivy Avenue in Winston-Salem, North Carolina where every Krispy Kreme begins. |
Financial Planning
February 1, 2008
Gwen Moran |
Branding Basics Set your practice apart from the pack by establishing your identity in the marketplace. |
