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CRM
May 2011
Band & Hagen |
The Right Customer Experience Strategy To craft their strategies, customer experience leaders should start with their companies' overall strategies, which define competitive positions and set customer expectations of the brand.   |
CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM
November 2011
Flodin & Norton |
Customer Experience Blueprint Drives B2B Determine the needs of customers and their value to the organization |
CRM
May 12, 2015
Jeff Foley |
Why It's Time for CRM to Evolve To satisfy today's hyper-connected consumer, you need a holistic approach. |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
September 2005
Barton Goldenberg |
'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
August 1, 2005
Colin Beasty |
Required Reading: A Closer Look at Sales and Marketing Alignment Here's an interview with Bob Schmonsees, author and 20-year CRM veteran. In Escaping the Black Hole, Schmonsees presents a new model that centers on two simple processes that tightly align marketing and sales organizations and drive increased customer focus. |
CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM
August 14, 2012
Judith Aquino |
The Future of CRM According to Vendors Execs share thoughts on customer trust, brand experience, and social CRM. |
CRM
August 2010 |
The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence. |
CRM
April 2012
Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM
May 2, 2005 |
The Pulse: Does your contact center provide your agents with a holistic view of your customers' interactions with the company across the enterprise? A chart depicting what percentage of CRM readers provide their agents with a complete view of customers' company interactions. |
CRM
July 2004
Joshua Weinberger |
5 Ways to Ensure CRM Success Want to predict whether your CRM project will falter or thrive? Chances are the quality of your technology won't be the deciding factor. |
CRM
August 7, 2010
Lauren McKay |
The 5 Ms of Social Insight Everything regarding a company's use of social interactions with customers should start with the five M's. |
CRM
July 13, 2012
James Wong |
Change Is the Name of the Game How current technology trends are affecting CRM. |
CRM
February 1, 2006
David Myron |
Experiences Versus Relationships Good relationships, over time, generate more value for customers and, as a result, more revenue for businesses. |
CRM
June 1, 2007
Woody Driggs |
Making the Pivot Businesses today need to be more agile when managing customer relationships, and must be able to turn on a dime to capture new markets and break away from the competition. |
CRM
August 13, 2015
Danny Estrada |
Mobile CRM: Setting the Rules of the Road Establishing expectations and enabling intelligent data flow are key to your mobile blueprint. |
CRM
January 6, 2016
Matt Keenan |
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
CRM
May 9, 2014
James & Montaudo |
CRM + Customer Service = Long-Term Results Here are four steps for improving the front-line retail experience through back-end data. Keep in mind that individuals remember positive interactions far more than they do transactions. |
CRM
September 8, 2010
Ed Jenks |
So Many CRM Service Providers, So Little Time Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose? |
CRM
April 1, 2003 |
Hot Seat: Julie Choi Avoiding the crush of Microsoft CRM |
CRM
October 1, 2006
Lior Arussy |
Beware the Faulty Satisfaction Survey Market research firms must measure complete experiences to help clients differentiate products and services. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
November 2009
J. David Lashar |
The Partner-Proliferation Problem An on-demand CRM platform involves a partner-selection process as well. |
CRM
January 2010
Barton Goldenberg |
Assessing Your CRM Situation You can't know where you are unless you look - and look hard. |
CRM
July 1, 2003
Phillip Britt |
Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations. |
CRM
March 5, 2014
Leonard Klie |
CRM Is in the Midst of an Expansion, Microsoft Execs Say at Convergence Microsoft's Bill Patterson says CRM has to come together with so many other business applications. |
CRM
September 27, 2013
Nigel Turner |
Why CRM Fails Independent analyst firm Ovum suggests that poor-quality data is costing U.S. businesses around $700 billion a year, or 30 percent of the average company's revenue. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
July 8, 2013 |
New Survey Highlights the Growth of Web Self-Service Web and mobile apps are gaining ground on interactive voice response systems as the self-service channel of choice. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
October 2006 |
The 2006 CRM Market Awards--Table of Contents and Introduction At the crux of the success of CRM software are the vendors, consultants, and end-user companies focused on creating and cultivating rewarding customer experiences and relationships. Their efforts and achievements are recognized here. |
CRM
March 2006
Jim Dickie |
It May Cost More Than You Think Many companies say their CRM system implementations are surpassing their initial time and budget expectations. |
CRM
May 3, 2004
Jason Compton |
CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
April 3, 2015
Martin Doyle |
Don't Let Bad Data Ruin Your CRM To increase CRM adoption, give your staff the information it needs. |
CRM
May 9, 2014
Peter Chase |
Leveraging Data to Drive Personalized Marketing Overcoming core obstacles is key to successful data integration. |
CRM
March 28, 2014
Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
CRM
December 2005
Colin Beasty |
11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries. |
Bank Technology News
October 2001
Amy Newell |
CRM: A Solution Evolution Some of financial institutions' latest dilemmas in customer relationship management don't involve technology, but rather how to complement it... |
CRM
March 21, 2014
Kostojohn & Ghalayini |
Build a Solid CRM Foundation Master the basics before taking on the latest innovations. |
CRM
August 13, 2010
Umberto Milletti |
3 (Easy) Keys to a Successful CRM Application If you're looking to get involved in the growing CRM app ecosystem, there are three key things to keep in mind. |
CRM
January 2006
Barton Goldenberg |
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
January 2016
Barton Goldenberg |
Why Amazon's and Uber's Digital Strategies Excel A coherent digital vision is elementary |
CRM
April 1, 2007
Colin Beasty |
Required Reading: A Peak at Sales Process An interview with Russ Lombardo about his new book, CyberSelling -- Using CRM Technology to Help You Sell. |
