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Entrepreneur
August 2006
Kim T. Gordon
Brand Slam When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand. mark for My Articles similar articles
Entrepreneur
July 2008
Kim T. Gordon
Word to the Wise These eight tired marketing words will turn customers off instead of drawing them in. mark for My Articles similar articles
Entrepreneur
May 2005
Kim T. Gordon
Service With a Smile Not sure how to market your service business? Set your focus on these five tips for bringing in new customers. mark for My Articles similar articles
CRM
October 1, 2006
Lior Arussy
Beware the Faulty Satisfaction Survey Market research firms must measure complete experiences to help clients differentiate products and services. mark for My Articles similar articles
Entrepreneur
October 2006
Kim T. Gordon
Ahead of the Curve Mastering four key elements of marketing will put you in front of the pack - and customers will follow. mark for My Articles similar articles
Entrepreneur
August 2005
Jerry Fisher
Slogan's Heroes If you want your slogan to work for you, create a tag line that stands out from the competition. mark for My Articles similar articles
HBS Working Knowledge
April 26, 2010
Sarah Jane Gilbert
When Other Companies Compete Like Crazy, Dare to Be Different As Harvard Business School professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. mark for My Articles similar articles
Entrepreneur
June 2007
Kim T. Gordon
A Real Standout When customers ask "why should I buy?" you can win their dollars - and their loyalty - by showing your competitive advantage. mark for My Articles similar articles
Financial Advisor
September 2012
David Lawrence
Dare To Be Different It's the best way to attract new clients and build business. mark for My Articles similar articles
CRM
March 2015
Maria Minsker
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. mark for My Articles similar articles
CRM
September 25, 2010
Dan Hill
The Emotional Path to Success Moving beyond on-message marketing. mark for My Articles similar articles
Search Engine Watch
September 8, 2009
Eric Enge
Differentiate Yourself for SEO Success One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your chances of success, and may soon be essential for your survival. mark for My Articles similar articles