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Entrepreneur August 2006 Kim T. Gordon |
Brand Slam When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand. |
Entrepreneur July 2008 Kim T. Gordon |
Word to the Wise These eight tired marketing words will turn customers off instead of drawing them in. |
Entrepreneur May 2005 Kim T. Gordon |
Service With a Smile Not sure how to market your service business? Set your focus on these five tips for bringing in new customers. |
CRM October 1, 2006 Lior Arussy |
Beware the Faulty Satisfaction Survey Market research firms must measure complete experiences to help clients differentiate products and services. |
Entrepreneur October 2006 Kim T. Gordon |
Ahead of the Curve Mastering four key elements of marketing will put you in front of the pack - and customers will follow. |
Entrepreneur August 2005 Jerry Fisher |
Slogan's Heroes If you want your slogan to work for you, create a tag line that stands out from the competition. |
HBS Working Knowledge April 26, 2010 Sarah Jane Gilbert |
When Other Companies Compete Like Crazy, Dare to Be Different As Harvard Business School professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. |
Entrepreneur June 2007 Kim T. Gordon |
A Real Standout When customers ask "why should I buy?" you can win their dollars - and their loyalty - by showing your competitive advantage. |
Financial Advisor September 2012 David Lawrence |
Dare To Be Different It's the best way to attract new clients and build business. |
CRM March 2015 Maria Minsker |
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. |
CRM September 25, 2010 Dan Hill |
The Emotional Path to Success Moving beyond on-message marketing. |
Search Engine Watch September 8, 2009 Eric Enge |
Differentiate Yourself for SEO Success One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your chances of success, and may soon be essential for your survival. |