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Entrepreneur July 2006 Kim T. Gordon |
Hit the Sweet Spot If you're marketing to other business owners, you need to offer the 7 things they want most - and learn how you can deliver them. |
Inc. April 2008 Darren Dahl |
Meet the Buyers Sellers of businesses are more or less the same: They're all looking for the best price they can get. Buyers are trickier to figure, because different buyers can see the same company in different ways. |
The Family Room Gary Foreman |
Secrets Save 25% on Groceries Professional buyers know a few secrets that could reduce your grocery bill by 25%. And it doesn't take years of training to learn or apply these secrets. You can start using them on your next trip to the grocery store. |
AskMen.com November 21, 2001 Justin Becker |
How To Buy A Computer Online With this online computer-shopping guide, you'll have the opportunity to visit these popular e-tailers and browse the "aisles" to find the computer of your choice... |
CRM March 21, 2014 Ofer Yourvexel |
5 Reasons Small Businesses Have Not Embraced Online Ordering When it comes to B2B, the sales rep is still a critical link. |
Entrepreneur November 2007 Kim T. Gordon |
Stand Out to Your Customers Throwing in some extras adds value to your offerings - and brings in customers. |
Investment Advisor October 2007 Joni Youngwirth |
It's Not All Gold No doubt, buying a practice is a good way to grow if you find a firm that is right for you. But unless you do, don't be sucked into the buying frenzy. |
Entrepreneur April 2005 Kim T. Gordon |
Dare to Be Different Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image. |
Financial Planning February 1, 2005 David Grau |
Research Assignment When buying or selling a financial advisory firm, due diligence may be the most important thing you do before signing on the dotted line. |
HBS Working Knowledge February 24, 2014 Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
BusinessWeek December 20, 2004 Larry Armstrong |
When Service Contracts Make Sense Generally, service contracts aren't worth the money. But there are four products for which they might make sense: treadmills, elliptical trainers, plasma TVs and laptop PCs. If you're offered -- and you will be -- an extended warranty, here's what to consider before you buy. |
Investment Advisor March 2007 Dan Sullivan |
Confidence Builder When you have confidence as a daily resource, entrepreneurs can learn anything, respond to anything, adjust to anything, and achieve anything. |