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Entrepreneur
September 2001
Chris Penttila |
Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try?   |
Entrepreneur
February 2007
Nichole L. Torres |
Speed of Thought Think fast to be more innovative in your branding. |
CRM
March 2015
Maria Minsker |
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. |
Entrepreneur
August 2006
Kim T. Gordon |
Brand Slam When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand. |
Entrepreneur
September 2008
Guy Kawasaki |
Make It Known If you've got a great product, a great brand will follow - if you're sending the right message. |
Entrepreneur
May 2004 |
Feedback 05/04 Strike Up the Brand... Keeping It Real... Give It Up... Hispanic Power... Confidence Booster... |
CIO
November 15, 2003
Michael Schrage |
Time to Brand Your IT? Conducting an exercise in branding could help you manage user expectations and improve your department's image. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
Fast Company
October 2005
Lucas Conley |
Obsessive Branding Disorder Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy -- rebranded. |
Registered Rep.
January 1, 2005
Shaw Grove & Alan Prince |
Does Branding Still Matter? Are today's high-net-worth clients attracted or, at best, ambivalent, to big name financial services firms? |
Job Journal
February 8, 2009
Penelope Trunk |
Brazen Careerist: Building Your Personal Brand Building a professional reputation around what you do best. |
AFP eWire
January 4, 2011 |
What is Branding, Anyway? A breakthrough nonprofit brand "convinces the head, touches the heart and engages the hands." |
Fast Company
August 2004
Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
Financial Planning
February 1, 2008
Gwen Moran |
Branding Basics Set your practice apart from the pack by establishing your identity in the marketplace. |
HBS Working Knowledge
November 22, 2004
Douglas B. Holt |
The Problem with Viral Branding Want to build a long-lasting brand? A viral strategy is too short-lived to get the job done. An excerpt fom the new book How Brands Become Icons uses Snapple to explain why. |
Search Engine Watch
April 19, 2006
Amy Edelstein |
Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics. |
Entrepreneur
July 2007
Kim T. Gordon |
What's Your Story? Create emotionally invested customers by injecting your unique personality into every aspect of your business. |
U.S. Banker
October 2008
Cristi Kirisits |
Building Your Bank Brand In today's competitive marketplace, branding can be the final factor that affects a consumer's decision of where to bank. |
CRM
December 20, 2004
Colin Beasty |
Required Reading: Who Is the Voice of Your Company? G. Marcus Graham, author of Voice Branding in America (Vivid Voices) says the folks in charge of the marketing, image, and branding typically don't pay much attention to the guys in the call centers.... Branded Customer Service: The New Competitive Edge... etc. |
Entrepreneur
February 2006
April Y. Pennington |
Primal Need An interview Primal Branding author Patrick Hanlon on how consumers bond with brands. |
CIO
January 15, 2002
Stephanie Viscasillas |
Brand I.T. Promoting a brand image for the IS department internally may raise the department's profile and unify a fractured staff. Or it could backfire. Cablevision and Viacom have tried it, with differing results. |
Search Engine Watch
July 28, 2004
Grant Crowell |
Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign? |
Fast Company
January 2004
Ian Wylie |
Sounds to Brand By Your company sure sounds like a great place -- but what does it really sound like? Carl-Frank Westermann at the Berlin branding agency MetaDesign believes that sound should be an integral part of a company's brand. |
Entrepreneur
May 2002
Chris Penttila |
Wholesell Changes One look at the marketing methods in play 25 years ago, and you'll wonder how anything ever got sold. One look at the future and you might see products selling themselves... |
Information Today
December 2003
Marydee Ojala |
Czech-ing Out EUSIDIC It was a small but lively group that gathered in mid-October in Prague, Czech Republic, for the European Association of Information Services' annual conference. With "Building Customer Loyalty: The Branding Imperative" as its theme, the event provided a solid 2 1/2 days of talks and discussion. |
AFP eWire
June 27, 2005 |
Taking the Mystery (and Misery) Out of Branding With almost a million nonprofit organizations in the United States alone, how do you make yours stand out? |
Financial Planning
March 1, 2008 |
Reader Letters: March 2008 Branding basics... Educational products for advisors... Corrections... |
HBS Working Knowledge
August 16, 2004
Barwise & Meehan |
Bull's-Eye: Target's Cheap-Chic Strategy Target's outside-the-box strategy made it the No. 2 discounter behind you-know-who. The company's success is examined in this excerpt from the new book Simply Better, from Harvard Business School Press. |
Entrepreneur
October 2007
David Worrell |
Out of the Woods The Branding Foundry is a unique "business accelerator" that builds comprehensive marketing plans for small businesses and contributes the capital to put them into action. |
Search Engine Watch
November 3, 2009
Herndon Hasty |
Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. |
Financial Planning
July 1, 2007
Stephanie Bogan |
The Land of Brand A good brand is hard to create. Understanding what it is and how it works will help you polish your own image in the financial planning marketplace. |
Entrepreneur
May 2010
Jason Ankeny |
Building a Brand on a Budget To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives. |
Job Journal
December 14, 2008
Hubert Rampersad |
Have You Created a Personal Brand? Follow this path to create for yourself a unique, authentic personal brand that will separate you from the crowd and help best the competition. |
Searcher
March 2012
Barbara Quint |
Searcher's Voice - Branding What does this have to do with the daily lives of librarians? We have serious branding problems. |
The Motley Fool
January 15, 2008
Morgan Housel |
How Marlboro Friday Changed the World To defeat generic competition, clever companies use many approaches to achieve huge successes on the basis of their brand names. |
AskMen.com
Simon Sinek |
Setting Expectations What we wear sets people's expectations of us, which could lead to a false first impression. So dare to wear something to work that speaks more to your authentic personality. |
