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AFP eWire
February 23, 2009 |
Lasting Impression: Moving Your Brand Beyond Logos and Letterhead An effective brand is inspiring and unique to your mission. If properly developed, it has value far beyond marketing, guiding mission-based services, communications outreach and development activities.   |
AFP eWire
January 22, 2014 |
A New Brand Management Mindset Julia Shepard Stenzel and Nathalie Laidler-Kylander are co-authors of The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. |
AFP eWire
January 4, 2011 |
What is Branding, Anyway? A breakthrough nonprofit brand "convinces the head, touches the heart and engages the hands." |
| AFP eWire |
Branding: Are Your Fundraising Strategies Damaging Your Hopes for Long-Term Success? Are we doomed to constantly reframe our relevance to the world every few years? Or is there a way to shape events for ourselves -- even when the headlines don't favor our cause, and even though we may have comparatively limited resources? |
Entrepreneur
July 2007
Kim T. Gordon |
What's Your Story? Create emotionally invested customers by injecting your unique personality into every aspect of your business. |
HBS Working Knowledge
March 14, 2005
Manda Salls |
The Tricky Business of Nonprofit Brands Coca-Cola, move over. Many of the world's best-known brands belong to nonprofits, but the brand management issues these organizations face can be quite different. |
AFP eWire
March 6, 2006
Bill Toliver |
Finding the Right Logo What role does your logo play in the branding of your organization? Your logo can be an extremely powerful asset to your communications. |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
CRM
January 1, 2006
Lior Arussy |
Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value. |
BusinessWeek
January 7, 2009
Jack & Suzy Welch |
The Loyalty Fallacy Faithful but marginal employees often think they're safe. Play fair: Enlighten them. |
AFP eWire
July 14, 2009 |
New Report Measures Nonprofit Brands A new study found that several leading nonprofits may not be sufficiently leveraging their brand to further increase their revenue. |
AFP eWire
April 7, 2014
Pena & Eustace |
Ethics Is Not A Game Of Jeopardy At the recent AFP International Conference in San Antonio, we turned ethical issues into a fun, and noisy game of Jeopardy and we had a full house. |
CRM
October 1, 2006
Lior Arussy |
Beware the Faulty Satisfaction Survey Market research firms must measure complete experiences to help clients differentiate products and services. |
U.S. Banker
April 2006 |
The Difference Between Good and Bad Profits The difference between those companies generating good profits and those producing bad profits can be boiled down to one question: "How likely are you to recommend us to a friend?" Loyalty transforms the economics of business. |
CRM
November 1, 2007
Colin Beasty |
Required Reading: Protecting Your Brand at All Costs Great branding doesn't come from gimmicks - it derives from exceptional, innovative customer service. |
HBS Working Knowledge
October 27, 2008
Sean Silverthorne |
Achieving Excellence in Nonprofits Nonprofit boards and executives are confronted by a confusing landscape of conflicting demands, rapidly evolving rules, and changing opportunities for finding resources. |
Financial Planning
October 1, 2011
Deena Katz |
Mission Control What is your firm's battle cry? What will motivate you and your colleagues to achieve your vision? And how deeply will it resonate with prospective clients? |
HBS Working Knowledge
September 19, 2005
Lauren Keller Johnson |
Rethinking Company Loyalty Is there a way for employers and employees to strike a balance when it comes to loyalty -- one that gives organizations the focus and expertise they need to compete and employees the career development opportunities they demand? |
Fast Company
July 2004
Keith H. Hammonds |
We, Incorporated More than neighborhoods and churches, corporations define our values. But they're not up to the task. |
PHONE+
Don Farrell |
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
AFP eWire
July 31, 2012
Kim Fuller |
Let's Talk About Branding As the nonprofit landscape gets increasingly competitive, it's important to brand yourself by clearly conveying your organization's focus, credibility and unique contributions. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
CIO
November 15, 2002
Mohanbir Sawhney |
Create Value from Values The purpose of business is greater than profits. |
Foundation News & Commentary
Sep/Oct 2004
Allison H. Fine |
Blending the Bottom Line Nonprofits and grantmakers must meet each other halfway to move toward outcomes-focused approaches to collaboration. |
HBS Working Knowledge
August 29, 2005
Manda Salls |
How Organizations Create Social Value A recent study on the factors that contribute to successful high-performance social enterprises finds a connection between enterprises that link economic value with social value. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
Entrepreneur
March 2004
Chris Penttila |
Battle of the Brand Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
AFP eWire
February 5, 2013
Karen Reiner |
Reel Impact: How Fundraisers Can Successfully Use Video Don't be intimated by video. If used correctly, it's a versatile tool that drives emotion, reinforces your messaging and increases the opportunity for people to open their wallets. |
Inc.
April 2005
Adam Hanft |
The Case Against Loyalty What's the biggest problem in American business? An excess of loyalty. |
AFP eWire
July 11, 2005
Bill Toliver |
Branding -- Using the Power of Common Sense to Earn Loyalty In the fast-paced, hyped-up age of information overload, it can be challenging to get your message across. While you may live and breathe environmental activism, civil rights or global health, too many people remain oblivious to the issues you promote so passionately. |
AFP eWire
November 24, 2009 |
Most Nonprofits Experimenting With Social Media, But Struggle to Measure Value for Organization While seen as a good way to communicate with broad audiences and mobilize volunteer support, nonprofit executives are skeptical about social media's ability to reach donors, media and policy makers. |
Entrepreneur
September 2001
Chris Penttila |
Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try? |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
CRM
June 17, 2010
Mark Johnson |
The Voice of the Customer in the Community What does it mean for loyalty and engagement? |
Investment Advisor
December 2006
Olivia Mellan |
Gone, but Not Forgotten When clients are contemplating the kind of legacy they want to pass on to their family, to society, or to a certain charitable cause, consider helping them to take stock of their deeply cherished values, beliefs, and life goals before they focus on the financial aspects of legacy transfer. |
AFP eWire
July 28, 2008 |
Marketing Your Nonprofit: Winning Taglines Just because you're a small nonprofit doesn't mean you can't have a powerful tagline for your organization, program or campaign. |
CRM
January 30, 2015
Michael Hvisdos |
The Surprising Key to B2B Customer Loyalty Unless we change internal structures and turn to market strategies that make it easy for our customers to do business with us, we can't expect them to remain loyal. |
Fast Company
October 2003
Barbara Ley Toffler |
Five Ways to Jump-start Your Company's Ethics Want to make a real difference in your organization? That is going to take some hard, serious work. Here's where to start. |
Inc.
February 2005
Alison Stein Wellner |
The Morality Play More than ever before, Americans are talking about values. For marketers, it's tempting to do the same. But will a values-driven campaign drive business -- or drive it away? |
