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InternetNews
November 22, 2005
Tim Gray |
Video Syndication AOL's Next Big Thing NetTV startup Brightcove gets a broad video distribution deal with AOL, and some VC backing.   |
InternetNews
December 10, 2005
Tim Gray |
Broadband Video Continues Ascent The worldwide broadband video market is booming and set to explode over the next several years. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
July 24, 2007
Nicholas Carlson |
AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
InternetNews
November 14, 2005
Tim Gray |
AOL Streaming Reruns AOL and Warner Brothers plans to deliver television reruns over the Internet. |
InternetNews
December 13, 2005
Susan Kuchinskas |
Unmediated Media Jeremy Allaire, CEO of BrightCove, said Internet syndication of video content could lead to profound changes in the broadcast industry -- and to new opportunities for producers. |
InternetNews
December 27, 2005
Tim Gray |
Yahoo to Stream CBS Programs on Web The Tiffany Network will offer free streaming video of a pair of comedy programs in its line-up, "Two and a Half Men" and "How I Met Your Mother" this week on the Yahoo Web site. |
InternetNews
March 15, 2006
Ed Sutherland |
AOL Debuts In2TV Video Service AOL and Warner Bros. new free service offers 'Kung Fu' and other television re-runs. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
The Motley Fool
July 25, 2007
Rick Aristotle Munarriz |
TACODA Fanning at AOL AOL snaps up a rising star in behavioral targeting. Plenty is at stake. Advertisers are naturally willing to pay more for effective ad campaigns that reach eager recipients. |
Home Theater
May 11, 2006
Darryl Wilkinson |
Hey, Watch my Internet Video on Your TiVo Has Internet TV moved one step closer to being the end-all, be-all of digital entertainment? Or is this just another highly hyped deal that sounds cool but doesn't really amount to much? |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
June 1, 2004
Alyce Lomax |
AOL's Aggressive Push A two-month ad campaign begins to push "AOL for Broadband"-a content offering, relying on users to purchase their broadband services elsewhere, while paying $14.95 for AOL's community and content . |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
April 16, 2007
Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
The Motley Fool
November 23, 2005
Tom Taulli |
Media Giants Tune In to Net TV Everything is going digital -- including television. Already, the media giants are placing bets. But don't expect this to come to pass immediately. This appears to be the investment stage for this trend, which means profits are likely to be in the long term. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
InternetNews
April 22, 2004
Sean Michael Kerner |
AOL, Time Warner Cable Team on Broadband Once prickly corporate cousins will also help each other launch a new digital channel together. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
InternetNews
March 21, 2007
Nicholas Carlson |
The Rich Find Comfort in Broadband A new study shows the broadband is the domain of the wealthy. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
March 17, 2006
Rick Aristotle Munarriz |
Cold Feet at Google? Is the world's most valuable Internet company having second thoughts about acquiring a stake in Time Warner's AOL subsidiary? Investors, take note. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
InternetNews
January 31, 2005
Tim Gray |
AOL, Time Warner Strike New Broadband Deal The move is expected to increase the media conglomerate's sagging Internet business, which has lost customers to cheaper broadband services provided by telephone companies, while helping AOL boost advertising sales. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
July 29, 2009 |
AOL Ad Revenue Tumbles 21% in Q2 AOL continues to feel the pain of the frigid advertising economy, with revenues for the second quarter falling 21 percent from the same period last year. |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
InternetNews
January 24, 2007
Nicholas Carlson |
The Young, Smart And Loaded Watch Online TV For access to the young, the rich and the educated, advertisers should look to broadband video, according to a Nielsen Analytics report released today. |
