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BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow.   |
Fast Company
November 2013
McGirt & LaPorte |
Inside Twitter's Vision For A TV-Powered, Profitable Future Twitter's head of TV, Fred Graver, has a clear goal: Make sure that all the people who enjoy television take to Twitter to enjoy it even more. |
CRM
February 6, 2013
Judith Aquino |
Twitter Snaps Up Social TV Analytics Firm Bluefin Labs This acquisition gives Twitter a stronger grasp on second-screen advertising. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
InternetNews
July 10, 2009
Susan Kuchinskas |
Is Sparq the Future of Twitter? New service says it's "AdWords for Twitter." |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
Search Engine Watch
February 23, 2011
Marc Poirier |
Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. |
InternetNews
March 31, 2009
Michelle Megna |
Disney/ABC Strikes Broadcast Deal With YouTube YouTube and Disney Media Networks today announced an agreement to show mini-episodes from ESPN and the Disney/ABC Television Group on ad-supported channels at the Google-owned video portal. |
The Motley Fool
February 18, 2009
Tim Beyers |
Here's How Twitter Gets Rich Twitter has become an immensely popular destination for newsmakers and news seekers. Its user base is up 900% year over year. Traffic is such that monetizing it with ads would be easy, but the company's founders have bigger plans. |
InternetNews
April 13, 2010 |
Twitter Settles on a Business Model At long last, Twitter decides to go with promoting business tweets as its core way of making money. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
Fast Company
Neal Ungerleider |
Comcast, Time Warner, And The Future Of The Cable Box Comcast's acquisition of Time Warner Cable is well underway. The $45 billion deal cements Comcast's position as the country's largest cable provider and the First Among Equals of our national cable cartel. |
Fast Company
November 2010
Ellen McGirt |
I Want My Twitter TV! Why everyone - CNN, MTV, Conan, and even Google - is tweeting about the future of interactive entertainment. |
InternetNews
November 30, 2005
Tim Gray |
Firm Forecasts Online Ad Boom Internet video advertising spending is expected to nearly triple over the next two years, spurred on by increased broadband use throughout the United States, and encouraged by recent content deals with big media companies, according to a new survey. |
InternetNews
January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year. |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
The Motley Fool
November 23, 2009
Tim Beyers |
How Twitter Will Destroy Google Robert Scoble lays out a compelling case for Twitter ads. |
Entrepreneur
December 2009
Jason Ankeny |
How Twitter is Revolutionizing Business The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation. |
Fast Company
Chris Gayomali |
Do You Write Good Tweets? Twitter Opens Its Analytics Dashboard For All Anyone can access Twitter's new analytics dashboard, which you can check out at analytics.twitter.com. |
The Motley Fool
January 25, 2007
Steven Mallas |
Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified. |
The Motley Fool
May 5, 2009
Tim Beyers |
Why Twitter Should Resist Apple Would having Apple control Twitter's very open programming interface really make Twitter better? There are doubts. |
Fast Company
David Lumb |
Report: Twitter Is Pressuring Celebs To Use Periscope Over Meerkat Sources also told TechCrunch that Meerkat was doing the same, though the CEO of Meerkat contacted TechCrunch and denied asking anyone to use the app. |
The Motley Fool
August 11, 2010
Anders Bylund |
Google's Clean Sweep for Satellite Ads If you've got a satellite dish, Google's now serving advertisements to your TV. |
InternetNews
April 6, 2007
Nicholas Carlson |
EBay's Ad Trial Too 'Narrow' For Some Cable TV advocacy group pulls out of eBay's ad trial after Google announces its own. |
The Motley Fool
March 28, 2006
Alyce Lomax |
Time Warner's Rerun-O-Rama A rumored "hits" channel from Time Warner seems like yesterday's brainchild. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
April 15, 2010 |
Twitter Chats Up Developers The micro-blogging phenom hints at what's to come for users and developers looking to build applications using its service. |
BusinessWeek
May 21, 2009
Jon Fine |
Why Broadcast Networks Can't Just Turn Cable Sure, CBS and the others could garner paying audiences. But the broadcast network system is far too complex for a switch to happen easily. |
Search Engine Watch
May 15, 2009
Michael Boland |
Twitter and Local Search: A Status Update Twitter search brings structure to all the noise with an index of real time conversations. but is the excitement around Twitter causing us to force unnatural mashups, as with local search? |
Fast Company
Rose Pastore |
When Slack Is Down Twitter, though, was up and running and provided a replacement service. |
Fast Company
June 2015
Om Malik |
How Periscope, Meerkat, And Snapchat Will Change How TV Covers News, Sports, And Weather Amid the shift to on-demand entertainment, traditional TV has doubled down on what only it can offer: live events, particularly news, sports, and weather. |
The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note. |
BusinessWeek
September 22, 2010
Douglas MacMillan |
Twitter's Redesign Ruffles Some Developers' Feathers Twitter grew partly by relying on outside developers. As its features increase, however, it is competing with some of those developers. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
The Motley Fool
September 29, 2009
Stephen Mauzy |
Don't Write Off the Television Stocks Video didn't kill the radio star, nor will the Internet kill the television star. |
The Motley Fool
July 16, 2009
Tim Beyers |
Twitter: 140 Characters at $1 Million Apiece The microblogger's 2010 revenue projections aren't as outlandish as you think. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews
February 2, 2009
Christopher Saunders |
Forget the Super Bowl. Who Won the Twitter Bowl? How did this year's multimillion-dollar ads fare with the Web 2.0 crowd? |
CRM
October 2014
Leonard Klie |
Twitter Updates Its Analytics Offering Tweet Activity Dashboard helps companies see how posts perform. |
InternetNews
December 10, 2008
David Miller |
What Keeps Twitter Chirping Along Complaints aside, Twitter is becoming indispensable not just for navel gazers but for companies looking to sell a product and keep in touch with customers. |
BusinessWeek
May 27, 2010
Ari Levy |
Twitter Cracks Down on Third-Party Ads Websites and mobile-phone apps have consolidated tweets with streams of messages from Facebook, LinkedIn, and other social networks. Twitter is putting an end to that. |
InternetNews
April 16, 2010 |
Twitter Execs Talk Up Mobile Plans Mobile, censorship, Promoted Tweets and other topics were addressed during a Q&A session with Twitter executives at the company's Chirp developers conference. |
Fast Company
P. Claire Dodson |
10 Brutally Honest Slogans For Twitter The hashtag #GiveTwitterASlogan has been trending on Twitter since early Tuesday morning, with more than 25,000 users suggesting slogans for the social network. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
InternetNews
June 12, 2009
Mike Elgan |
Is Twitter Dead? Who Killed It? Statistics about Twitter usage show a far different picture than the media hype suggests. Why did Twitter jump the shark? |
Fast Company
Rose Pastore |
Twitter CEO Jack Dorsey: "Moments Represents A Real Shift In Our Thinking" The recent launch of Moments, a curated section of Twitter that organizes tweets into narratives around breaking news events, is part of a changing long-term strategy at Twitter. |
Search Engine Watch
June 15, 2010
Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business. |
