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BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch.   |
The Motley Fool
May 8, 2006
Alyce Lomax |
TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
October 11, 2004
Alyce Lomax |
Procter & Gamble's On Demand The company has come up with some on-demand advertising. Will it woo viewers? |
The Motley Fool
April 6, 2005
Rick Aristotle Munarriz |
Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
The Motley Fool
August 11, 2005
Alyce Lomax |
Investors Turn On TiVo TiVo shares fall on a timeline for its inevitable parting of ways with DirecTV. This is a stock for investors with nerves of steel right now. |
The Motley Fool
August 28, 2006
Alyce Lomax |
TiVo's Increasing Popularity Given recent deals and developments, the DVR maker is no longer a wallflower. TiVo remains a fairly risky stock, but the last several months have shown the tech company has a lot of fight left in it yet. |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
BusinessWeek
June 18, 2009
Ronald Grover |
TiVo Wants to Be the Google of Television. How? By helping viewers search for programs and by selling ads and ratings data to advertisers. A still-potent brand name and 140 patents should help. |
The Motley Fool
April 5, 2005
Tim Beyers |
TiVo Goes Direct Again A new deal on ads points to the future of digital video recording. How will TiVo bring ads to its loyal but bound-to-be-disappointed subscribers? |
The Motley Fool
July 18, 2006
Alyce Lomax |
CBS Eggs Us On CBS plans to try what sounds like one odd ad campaign by advertising its fall lineup on eggs. What does it mean to investors? |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
The Motley Fool
February 4, 2011
Rick Aristotle Munarriz |
TiVo's Battle of the Brands TiVo is hoping to give its data mining efforts a little more exposure. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
The Motley Fool
November 28, 2006
David Lee Smith |
TiVo: Great Product, Weak Investment The popular little gadget can do almost anything -- except change its losses to profits. Investors, take note. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
The Motley Fool
September 15, 2006
Tim Beyers |
TiVo's Triplets Another ad deal sheds light on the future of the DVR maker. Investors, take note. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
The Motley Fool
April 27, 2006
Alyce Lomax |
TiVo Doubles Your Fun A dual tuner is a great idea, but what took so long, TiVo? Although the company's outlook does look better than it did several months ago, it's still important that investors remember the risks. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
The Motley Fool
March 15, 2005
Alyce Lomax |
TiVo Party Tonight! It's the day many investors have been waiting for -- the day when TiVo announces a partnership with a major cable company to provide its user-friendly box to a large number of people. |
InternetNews
January 22, 2007
Ed Sutherland |
Is TiVo History? Analyst group predicting stand-alone DVRs to vanish. |
The Motley Fool
July 18, 2005
Alyce Lomax |
TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best. |
The Motley Fool
July 24, 2007
Rick Aristotle Munarriz |
My TiVo Gets HD The DVR pioneer offers a new high-def box. Half the price, fewer frills, smart move. |
The Motley Fool
May 31, 2007
Tim Beyers |
An Apple for Gootube Adding YouTube videos to Apple TV is innovative and could easily disrupt every firm involved with the delivery of content over the airwaves. How might this deal help investors? |
The Motley Fool
August 30, 2006
Alyce Lomax |
TiVo Ads It Up Some More A deal with an advertising agency shows TiVo making some fancy moves, but it's still unclear how much the deal will help its financial picture. No one could blame investors for putting TiVo on pause as they await the latest batch of quarterly data. |
HBS Working Knowledge
November 15, 2004
Sean Silverthorne |
TiVo Ready to Fast Forward? TiVo created a new product category: the digital video recorder. Here's how CEO Michael Ramsay believes the company can fight off the forces of commoditization. |
The Motley Fool
November 30, 2005
W.D. Crotty |
TiVo Records Another Loss TiVo results beat analyst estimates. At $5 and change, this is a stock that appears poised to break through to profitability and much higher stock prices in 2007. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
The Motley Fool
June 13, 2005
Alyce Lomax |
P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising. |
The Motley Fool
November 23, 2004
Alyce Lomax |
Tough Times for TiVo? TiVo continues its battle for subscribers. Investors should be watching the crucial holiday season, as well as TiVo's ability to innovate and differentiate. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
InternetNews
March 31, 2008
Kenneth Corbin |
Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online. |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
The Motley Fool
January 11, 2007
Anders Bylund |
Dueling Fools: TiVo Bull The market hasn't seen what TiVo can do yet. Watch and be amazed. Investors, take note. |
BusinessWeek
August 8, 2005
Jon Fine |
End Run Around TiVo? Visible World is being touted as the antidote to ad skipping. |
