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The Motley Fool September 29, 2004 Alyce Lomax	TiVo's Cruisin' Though the company's deal with Royal Caribbean is a pilot program, it highlights a necessary evolution in TV advertising: the need for interactivity and a more customizable TV viewing experience.
The Motley Fool December 22, 2003 Alyce Lomax	P&G Gets Real Will Procter & Gamble clean up on its new product-placement deal with the show Survivor?
The Motley Fool November 18, 2004 Rich Duprey	TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers.
The Motley Fool June 13, 2005 Alyce Lomax	P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising.
The Motley Fool September 23, 2004 Alyce Lomax	Watching Wal-Mart The retail behemoth plans to step up its efforts to advertise to shoppers through state-of-the-art TV monitors seeded throughout its stores.
The Motley Fool June 25, 2007 Anders Bylund	"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to.
The Motley Fool February 5, 2004 Alyce Lomax	TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry.
The Motley Fool March 30, 2005 Tim Beyers	TiVo Channels Google The digital video recording pioneer tests pop-up ads, but there's more to the idea than meets the eye.
The Motley Fool July 18, 2005 Alyce Lomax	TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best.
The Motley Fool February 27, 2006 Alyce Lomax	KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note.
BusinessWeek June 18, 2009 Ronald Grover	TiVo Wants to Be the Google of Television. How? By helping viewers search for programs and by selling ads and ratings data to advertisers. A still-potent brand name and 140 patents should help.
The Motley Fool April 6, 2005 Rick Aristotle Munarriz	Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service.
The Motley Fool May 8, 2006 Alyce Lomax	TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories.
BusinessWeek April 17, 2006 David Kiley	Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch.
The Motley Fool June 9, 2006 Alyce Lomax	TiVo Casts for Dollars In a big thumbs-up to its shareholders, it's finally here: TiVoCast is another bit of innovation, and hopefully ad dollars.
The Motley Fool February 4, 2011 Rick Aristotle Munarriz	TiVo's Battle of the Brands TiVo is hoping to give its data mining efforts a little more exposure.
Wired October 2003 Frank Rose	The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching.
The Motley Fool September 15, 2006 Tim Beyers	TiVo's Triplets Another ad deal sheds light on the future of the DVR maker. Investors, take note.
The Motley Fool November 23, 2004 Alyce Lomax	Tough Times for TiVo? TiVo continues its battle for subscribers. Investors should be watching the crucial holiday season, as well as TiVo's ability to innovate and differentiate.
The Motley Fool April 5, 2005 Tim Beyers	TiVo Goes Direct Again A new deal on ads points to the future of digital video recording. How will TiVo bring ads to its loyal but bound-to-be-disappointed subscribers?
The Motley Fool April 12, 2006 Alyce Lomax	TiVo Replays DirecTV Deal Investors cheer an extension of TiVo's agreement with DirecTV.
HBS Working Knowledge November 15, 2004 Sean Silverthorne	TiVo Ready to Fast Forward? TiVo created a new product category: the digital video recorder. Here's how CEO Michael Ramsay believes the company can fight off the forces of commoditization.
The Motley Fool February 28, 2006 W.D. Crotty	TiVo's Maybe Free Offer TiVo is considering offering bundled deals that would practically make DVR hardware free. The company really understands what's most valuable about its products. Investors, take note.
The Motley Fool July 11, 2006 Tim Beyers	TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note.
The Motley Fool February 23, 2006 Tim Beyers	Dueling Fools: TiVo Bull The DVR dynamo's patent power will lure advertisers to its doorstep. Yes, the stock is still speculative by any measure. But TiVo today is like a good TV show that has yet to make the network lineup. That makes now a very good time to tune in.
Salon.com September 11, 2000 Damien Cave	When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers.
The Motley Fool May 31, 2007 Rick Aristotle Munarriz	My TiVo Gets Me, Finally The DVR innovator surprised analysts by posting a profit in its fiscal first-quarter report. Sure, it was just $0.01 per share, but watching TiVo post both positive earnings and adjusted EBITDA is refreshingly unexpected.
The Motley Fool March 5, 2004 Alyce Lomax	TiVo Goes Hyper A narrower loss and an aggressive plan fire up investors.
InternetNews November 24, 2009	Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement.
InternetNews January 22, 2007 Ed Sutherland	Is TiVo History? Analyst group predicting stand-alone DVRs to vanish.
BusinessWeek February 2, 2004 Ronald Grover	Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground.
CRM November 1, 2006 Jessica Sebor	Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight.
The Motley Fool August 11, 2005 Alyce Lomax	Investors Turn On TiVo TiVo shares fall on a timeline for its inevitable parting of ways with DirecTV. This is a stock for investors with nerves of steel right now.
Home Theater August 7, 2009 Mark Fleischmann	Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing.
The Motley Fool August 28, 2006 Alyce Lomax	TiVo's Increasing Popularity Given recent deals and developments, the DVR maker is no longer a wallflower. TiVo remains a fairly risky stock, but the last several months have shown the tech company has a lot of fight left in it yet.
Home Theater November 20, 2008	Order Pizza by TiVo TiVo and Domino's Pizza have struck a deal that will let viewers order pie via DVR.
The Motley Fool August 9, 2004 Alyce Lomax	TiVo Turns on the Charm Can advertising and rebates lure enough subscribers? An investment in TiVo remains risky, considering competitive concerns and its failure to secure deals with the big cable companies.
BusinessWeek September 24, 2007 Burt Helm	Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads.
The Motley Fool April 27, 2006 Alyce Lomax	TiVo Doubles Your Fun A dual tuner is a great idea, but what took so long, TiVo? Although the company's outlook does look better than it did several months ago, it's still important that investors remember the risks.
The Motley Fool March 15, 2005 Alyce Lomax	TiVo Party Tonight! It's the day many investors have been waiting for -- the day when TiVo announces a partnership with a major cable company to provide its user-friendly box to a large number of people.
The Motley Fool January 18, 2007 Steven Mallas	Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike.
The Motley Fool July 31, 2006 Alyce Lomax	TiVo ARMs Itself With its new unit to measure audience movement, TiVo's on the offensive. This stock is still risky, but things are definitely looking much better than they did at the start of this year.
The Motley Fool October 13, 2005 Alyce Lomax	And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers?
The Motley Fool May 10, 2006 Alyce Lomax	Web Video, TiVo Style In a new deal with Brightcove, TiVo helps bridge the gap between TV and Internet content. While TiVo shareholders might feel heartened these days, the company must still prove that it can achieve profitability.
The Motley Fool December 7, 2009 Cathy Applefeld Olson	TiVo: Tuning In or Dropping Out? Is TiVo's dominance in the popular lexicon enough to bank on?
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
The Motley Fool September 7, 2005 Rich Smith	TiVo Goes for Broke The DVR pioneer makes an all-or-nothing gamble on hardware. It's clearly going for broke. For the shareholders' sakes, though, let's hope TiVo's not taking that notion too literally.
The Motley Fool May 27, 2005 Rick Aristotle Munarriz	TiVo Rising The digital video recording pioneer continues to shuffle toward profitability after a refreshing quarter.
CIO April 15, 2004 Alison Bass	Must-See TV Ads An idea to tailor ads to individual viewers raises privacy concerns
The Motley Fool May 31, 2005 Alyce Lomax	Taking a Look at TiVo Ever since rivals increasingly encroached on TiVo's territory, it was clear that the stock carried a certain degree of risk, but watching this scrappy company fight for its place as top dog has been interesting.