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Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching.   |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
The Motley Fool
April 6, 2005
Rick Aristotle Munarriz |
Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
BusinessWeek
July 4, 2005
David Kiley |
Cable's Big Bet On Hyper-Targeting Time Warner will test new software that sends different ads to different viewers. |
InternetNews
June 17, 2004
Robyn Greenspan |
DVR Users Develop Ad-Skipping Strategy Not only are DVR users skipping the commercials on recorded programs, they are purposely delaying the start time of shows to avoid ads. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
Home Theater
July 27, 2007 |
Cable-DVR Adoption Surges More than half of cable subscribers will have digital video recorders by 2010, according to a rather expensive study. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
BusinessWeek
January 31, 2005
Cliff Edwards |
Interactive TV: What's In The Cards? It's electronics companies vs. the cable giants in a battle over digital services |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight. |
Inc.
June 2009
Kasey Wehrum |
Run Cheap TV Commercials with Google TV Ads With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels. |
InternetNews
December 28, 2006
Nicholas Carlson |
Where Commercials Go to Die What's Next in Tech: Who will pay for video content in 2007 and beyond? |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
BusinessWeek
November 21, 2005
Kiley & Lowry |
The End Of TV (As You Know It) In an era of on-demand entertainment, Big Media is eager to give viewers the content they want. But who will pay for it? |
The Motley Fool
January 6, 2004
Alyce Lomax |
TiVo Dishes It Out EchoStar gets smacked with a patent infringement lawsuit. |
The Motley Fool
October 11, 2004
Alyce Lomax |
Procter & Gamble's On Demand The company has come up with some on-demand advertising. Will it woo viewers? |
HBS Working Knowledge
November 15, 2004
Sean Silverthorne |
TiVo Ready to Fast Forward? TiVo created a new product category: the digital video recorder. Here's how CEO Michael Ramsay believes the company can fight off the forces of commoditization. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
BusinessWeek
June 18, 2009
Ronald Grover |
TiVo Wants to Be the Google of Television. How? By helping viewers search for programs and by selling ads and ratings data to advertisers. A still-potent brand name and 140 patents should help. |
InternetNews
January 22, 2007
Ed Sutherland |
Is TiVo History? Analyst group predicting stand-alone DVRs to vanish. |
The Motley Fool
April 5, 2005
Tim Beyers |
TiVo Goes Direct Again A new deal on ads points to the future of digital video recording. How will TiVo bring ads to its loyal but bound-to-be-disappointed subscribers? |
PC Magazine
November 30, 2005
Jim Louderback |
Cable DVR: A Challenge to TiVo? While cable DVR is much cheaper than TIVO, the Motorola DCT6412 only does a passable job and isn't as user-friendly. |
BusinessWeek
May 12, 2011
Felix Gillette |
TiVo's Slo-Mo Trip Toward Profitability TiVo, once shunned by cable operators, is now doing deals with them. Rogers says that will reverse TiVo's decline in subscribers and its losses. |
CIO
April 15, 2004
Alison Bass |
Must-See TV Ads An idea to tailor ads to individual viewers raises privacy concerns |
Home Theater
November 5, 2009
Mark Fleischmann |
Despite DVR, Viewers Still Spud-like Far from sapping ratings, recorders have become hit makers. |
BusinessWeek
October 17, 2005
David Kiley |
Hey, Advertisers, TiVo Is Your Friend New-Media ad guru Rishad Tobaccowala is showing big-name clients how to get results. |
Entrepreneur
January 2006
Kim T. Gordon |
Small-Screen Dream No need to spend millions to get on the big networks -- savvy entrepreneurs can reach their best customers with these 5 simple steps for launching a cable ad campaign. |
The Motley Fool
February 4, 2011
Rick Aristotle Munarriz |
TiVo's Battle of the Brands TiVo is hoping to give its data mining efforts a little more exposure. |
BusinessWeek
January 12, 2004 |
Advertising: The Sizzle Will Be a Harder Sell Overall spending will rise, thanks to events such as the Olympics and the elections. Marketers may shy away from pricey network TV ads in favor of cable and the Net. |
BusinessWeek
March 1, 2004
Foust & Grow |
Coke: Wooing The TiVo Generation The cola giant's quest for brand loyalty is leading it away from 30-second TV spots. Coke is luring young buyers with lounge areas promoting their products. |
The Motley Fool
July 24, 2007
Rick Aristotle Munarriz |
My TiVo Gets HD The DVR pioneer offers a new high-def box. Half the price, fewer frills, smart move. |
The Motley Fool
March 5, 2007
David Lee Smith |
EchoStar's Signal Is Strong Investors, if you think cable has trumped satellite television, take note of EchoStar's brightening picture. |
PC World
November 22, 2000
Tom Spring |
Interactive TV Brings New Tricks to the Old Box Microsoft, AOL rally to lure couch potatoes to surf along. |
The Motley Fool
March 28, 2006
Alyce Lomax |
Time Warner's Rerun-O-Rama A rumored "hits" channel from Time Warner seems like yesterday's brainchild. |
BusinessWeek
November 26, 2007
Jon Fine |
Data Geeks Make Good IAG delivers precise data on which TV ads are resonating. Now it's headed online. |
BusinessWeek
August 8, 2005
Jon Fine |
End Run Around TiVo? Visible World is being touted as the antidote to ad skipping. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
TiVo-a-Go-Go More analysts give the DVR leader a thumbs-up. |
Salon.com
September 11, 2000
Damien Cave |
When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
The Motley Fool
January 11, 2007
Anders Bylund |
Dueling Fools: TiVo Bull The market hasn't seen what TiVo can do yet. Watch and be amazed. Investors, take note. |
BusinessWeek
January 19, 2004
Ronald Grover |
Q&A with DirecTV's Chase Carey The satellite operator's CEO aims to gain "a million new subscribers a year" with enhanced, interactive offerings cable rivals can't match. |
