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Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.   |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
Home Theater
February 26, 2009 |
Cable Shows to Go Online Cable operators are leading the effort to put cable programming on the internet. |
BusinessWeek
July 4, 2005
David Kiley |
Cable's Big Bet On Hyper-Targeting Time Warner will test new software that sends different ads to different viewers. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
BusinessWeek
January 12, 2004 |
Advertising: The Sizzle Will Be a Harder Sell Overall spending will rise, thanks to events such as the Olympics and the elections. Marketers may shy away from pricey network TV ads in favor of cable and the Net. |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
Pharmaceutical Executive
December 1, 2006
Amin & Estrella |
Alternative Media: Health on Demand Targeted video-on-demand offers pharma an entertaining new way to reach consumers. |
BusinessWeek
August 14, 2006
Jon Fine |
Growing Up Is Hard To Do Cable growth is slowing just a bit, but angst is in the air. |
The Motley Fool
July 25, 2007
David Lee Smith |
Can Cable Still Reward Shareholders? The sector's done well lately, but what new issues might cable operators be facing? Time Warner Cable... Comcast... etc. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
Entrepreneur
November 2006
Kim T. Gordon |
Radio's New Wave It's not just for local advertisers anymore - with online radio and simulcasting, you can now broadcast your message to millions. |
Entrepreneur
March 2005
Kim T. Gordon |
Now Playing What's the fastest-growing advertising medium on the block? It's not the internet. With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation. Even small companies can afford these campaigns. |
The Motley Fool
March 14, 2008
David Lee Smith |
Cable Strikes Up an Advertising Band Six cable operators are launching a promising group advertising program. |
The Motley Fool
July 14, 2009
Rick Aristotle Munarriz |
Television Isn't Dead Comcast makes your cable subscription even stickier. |
The Motley Fool
April 30, 2010
David Lee Smith |
Don't Miss Cable's New Lift-Off Both Comcast and Time Warner Cable appear to be handling competition nicely. |
The Motley Fool
February 10, 2004
Rex Moore |
Fighting the Cable Rate Hikes Get ready to pay even more for cable and satellite service. |
The Motley Fool
June 24, 2009
Rick Aristotle Munarriz |
The Cable Empires Strike Back In an effort to avoid losing subscribers to competing services, Comcast is teaming up with Time Warner to launch the TV Everywhere movement, offering content to cable subscribers online at no additional cost. |
BusinessWeek
May 21, 2009
Jon Fine |
Why Broadcast Networks Can't Just Turn Cable Sure, CBS and the others could garner paying audiences. But the broadcast network system is far too complex for a switch to happen easily. |
Inc.
June 2009
Kasey Wehrum |
Run Cheap TV Commercials with Google TV Ads With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels. |
InternetNews
April 6, 2007
Nicholas Carlson |
EBay's Ad Trial Too 'Narrow' For Some Cable TV advocacy group pulls out of eBay's ad trial after Google announces its own. |
Fast Company
Neal Ungerleider |
Comcast, Time Warner, And The Future Of The Cable Box Comcast's acquisition of Time Warner Cable is well underway. The $45 billion deal cements Comcast's position as the country's largest cable provider and the First Among Equals of our national cable cartel. |
Fast Company
September 2002
Randall Rothenberg |
Ad of the Month New Balance "Thunderstorm" ad has a strong, arresting idea and boasts its share of nice production tricks. |
InternetNews
December 28, 2006
Nicholas Carlson |
Where Commercials Go to Die What's Next in Tech: Who will pay for video content in 2007 and beyond? |
Home Theater
March 18, 2010
Mark Fleischmann |
Court Broadens Cable Program Access A federal appeals court has forbidden cable operators to maintain exclusive access to programming from networks they own. |
The Motley Fool
August 11, 2010
Anders Bylund |
Google's Clean Sweep for Satellite Ads If you've got a satellite dish, Google's now serving advertisements to your TV. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
InternetNews
April 10, 2008 |
Verizon Battles Time Warner Cable Over Ads Telephone service provider Verizon Communications brought its battle for video customers to court on Wednesday, with a lawsuit accusing rival Time Warner Cable of false advertising. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
BusinessWeek
January 31, 2005
Cliff Edwards |
Interactive TV: What's In The Cards? It's electronics companies vs. the cable giants in a battle over digital services |
The Motley Fool
July 12, 2007
Steven Mallas |
Comcast Demands Local Programming Comcast uses local events to increase the brand equity of its on-demand platform. We may only be talking about broadcasting the football game down the street, but it means a lot to those who want to watch such content. Investors, take note. |
BusinessWeek
May 28, 2007
Cliff Edwards |
An End Run Around The Set-Top Box CableCARDs bypass a rental box, but the old providers won't give up without a fight. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
InternetNews
March 31, 2009
Michelle Megna |
Disney/ABC Strikes Broadcast Deal With YouTube YouTube and Disney Media Networks today announced an agreement to show mini-episodes from ESPN and the Disney/ABC Television Group on ad-supported channels at the Google-owned video portal. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
Fast Company
Neal Ungerleider |
This AOL-Owned Product Can Track The Ads You Watch On TV--And Target Your Phone The new technology, offered by Millennial Media, extracts data from set-top boxes and anonymously matches it with the viewer's smartphone. |
The Motley Fool
August 31, 2007
David Lee Smith |
Cable Tackles the NFL Tired of steadily increasing sports programming charges, cable has booted the NFL Network. Comcast and Time Warner Cable now carry it only on their premium sports packages. |
The Motley Fool
June 3, 2010
Anders Bylund |
Stay Away From This IPO Nielsen must find new ways to make money, because the old one is going kaput. |
The Motley Fool
August 2, 2007
David Lee Smith |
Time Warner's Unresolved Conflicts Time Warner's quarterly earnings are conflicted again. Time Warner Cable's results were decent, but the rest was at best a mixed bag. The biggest area of concern is AOL. |
BusinessWeek
November 24, 2009
Ronald Grover |
Hulu's Tough Choices Viewers love the site's free shows, but it's losing a bundle and may soon have to start charging. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Home Theater
September 1, 2009
Mark Fleischmann |
Court Knocks FCC Cable Limit Until recently, no single cable operator was allowed to dominate more than 30 percent of the U.S. market. But a court has thrown out the Federal Communications Commission's market cap, eliminating a rule that's been the law of the land since 1992. |
The Motley Fool
April 14, 2008
David Lee Smith |
The Case of Verizon vs. Time Warner Cable Verizon sues Time Warner Cable, claiming an ad misrepresents Verizon's fiber-optic services. |
