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Search Engine Watch
October 18, 2010
Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.   |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
Search Engine Watch
November 15, 2010
Jason Cormier |
Game-Based Marketing: The Ever-Growing Trend in Social Media How collecting, points, access, status, rewards, and the like are helping companies successfully "game-ify" their marketing. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
July 1, 2010
Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
Search Engine Watch
October 14, 2010
Mark Drummond |
How to Cut Through Social Media Clutter Social networking is great, but it's rapidly creating a problem on par with e-mail overload. Here's a clutter management solution that's a win for both marketers and end-users. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
CRM
October 30, 2015 |
Tongal Selected as Facebook Marketing Partner for Content Marketing Video marketing content creator expands with Facebook's distribution assets. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
CRM
January 2011
Juan Martinez |
Facebook: The Black Sheep of Online Behavioral Advertising Will dubious user data-sharing practices hurt the industry? |
Search Engine Watch
April 29, 2011
Jason Cormier |
Social Design Strategy: Working from the Outside In Insights on what social media marketers should keep top of mind when helping businesses meaningfully engage with their customers. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
May 6, 2015
Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. |
Search Engine Watch
July 24, 2008
Erik Qualman |
The Top 4 Best Facebook Practices Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your company. |
CRM
March 30, 2012
Angela Bandlow |
Climbing the Search Engine Rankings Ladder Make the most of consumer-generated content. |
Search Engine Watch
March 10, 2011
Kaila Strong |
Facebook Pages Upgrades: What Brands Need to Know Tabs, photos, notifications, community interaction, and wall settings -- a step-by-step guide to help you use Facebook's upgraded features effectively. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
CRM
May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
Fast Company
Rachel Gillett |
Infographic: 6 Rules For Managing Your Business's Facebook Page If you're part of the 93% of marketers who use social media for business, then you already understand how much weight it carries for your company, and you likely place a lot of value in your company Facebook page. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
HBS Working Knowledge
March 3, 2014
Mikolaj Piskorski |
Facebook's Future Today, we follow Facebook and update friends on our doings. In the not too distant future, the author predicts Facebook will follow us and call half the planet customers. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
InternetNews
September 9, 2009 |
Facebook's on the Mobile Move Facebook is aggressively looking to extend its wireless reach. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
The Motley Fool
August 21, 2010
Greer & Hill |
Facebook Could Be Bigger Than You Think Motley Fool Money Radio Show host Chris Hill discusses Facebook with author David Kirkpatrick. |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
Search Engine Watch
May 24, 2010
Eli Goodman |
What History Tells us About Facebook's Potential as a Search Engine, Part 2 The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even could redefine how we think of search. |
Fast Company
John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
InternetNews
September 30, 2009 |
Facebook Connect Charges Forward The social networking giant moves on two fronts to extend its reach. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
InternetNews
August 19, 2010 |
Facebook Places Takes On Location Services The move puts the social networking giant into competition with a slew of startups while potentially paving the way for an array of new features. |
InternetNews
June 24, 2009
Kenneth Corbin |
Facebook Live Stream Continues Real-Time Push New Live Stream Box to bring Facebook chitchat to videos on third-party sites. |
CRM
January 20, 2012
Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
Search Engine Watch
August 2, 2010
John Greer |
Facebook SEO: Of Links and Likes Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but that doesn't mean it isn't time to consider SEO opportunities with the leading social site. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
CRM
November 2015
Maria Minsker |
LuckyFish Hooks "Hi-Def" Customer Segments with Optimove Facebook Audience micro-segments let the gaming company boost retention rates. |
CRM
October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. |
CRM
September 1, 2009
Lauren McKay |
The 2009 Rising Stars - Facebook Facebook's the hottest place on earth for consumers to connect to each other. But is it the place for businesses to connect to them, as well? |
InternetNews
December 3, 2008
David Miller |
Does Facebook Connect Go Far Enough? Facebook adds an extra 'social layer' to Web sites. |
CRM
July 14, 2015 |
Wix Integrates ShoutOut with Facebook Advertising The integration helps companies launch and mange Facebook advertising campaigns by automatically repurposing content from Wix's newsletter product. |
Search Engine Watch
April 5, 2011
Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them. |
InternetNews
July 29, 2009 |
1-800-Flowers.com Blooms on Facebook A florist sets up integrated e-commerce storefront on its Facebook fan page in latest attempt to capitalize on social media. |
