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Search Engine Watch
February 3, 2011
Jason Cormier |
Advancing Strategy for Social Marketing How to realize higher fan growth and engagement on Facebook with game mechanics. Plus: strategic modeling for social strategies using the Four Cs: content, context, campaigns, and community.   |
CRM
February 22, 2013
Mike Smalls |
The Problem with Gamification Four reasons these apps fail and what you can learn from them. |
CRM
May 2012
Kelly Liyakasa |
Game On! The things that make games so compelling can equally make employees, partners, [and] customers addicted to your B2B or B2C offering. |
BusinessWeek
January 19, 2011
Douglas MacMillan |
'Gamification': A Growing Business to Invigorate Stale Websites A new breed of consultants, working for the likes of NBC and Playboy, promises to boost business by adding game elements to humdrum sites. |
The Motley Fool
August 5, 2010
Carl Bagh |
Small Buy, Big Plans: Google Buys Slide Google recognizes the emerging threat from Facebook. |
The Motley Fool
July 28, 2010
Carl Bagh |
Sensing Threat From Facebook, Google Forays Into Social Networking Facebook has opportunities to expand into multiple platforms, just like Google has. |
Search Engine Watch
April 22, 2011
Brianna Kuhl |
Google & Recyclebank Set Earth Day Challenge to 'Green' Your Social Graph Google and Recylebank are on a mission to measure the impact of game mechanics on marketing green behavior, in order to learn which factors most effectively trigger sustainable practices and engagement. |
CRM
March 2012
Kelly Liyakasa |
Turning Business Into Pleasure As enterprises turn to gamification, measurable action, reputation, and incentives are all part of the equation. |
InternetNews
June 4, 2009
Michelle Megna |
Facebook See Profits in New Payment System As Facebook continues to both grow and avoid profitability, can the social networking site make money by employing a site-wide e-commerce platform? |
CRM
February 19, 2013
Kelly Liyakasa |
Get Satisfaction Integrates with Badgeville Move ties communities with game mechanics to drive user engagement. |
Search Engine Watch
October 18, 2010
Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
CRM
January 2014
Leonard Klie |
Gamification Comes to the Contact Center Game techniques keep agents happy, engaged, and better equipped to handle interactions. |
IEEE Spectrum
June 2011
David Kushner |
Facebook vs. Google: Game On FarmVille is an internet game that will sway the Facebook-Google struggle and threaten the digital gaming industry |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
InternetNews
August 20, 2009 |
Facebook Tests Branded Virtual, Real-World Gifts Facebook is expanding its efforts to turn its online Gift Shop into a money-making opportunity through sales of other companies' virtual - and potentially physical - goods. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
CRM
April 26, 2012 |
Badgeville Announces Gamification Frameworks The suite of turnkey frameworks enables rapid deployment across customer and employee applications. |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
Search Engine Watch
November 6, 2010
Donna Desborough |
Social Networks Don't Automatically Make Gaming Social Social gaming may have taken off, but is anyone really playing together? |
BusinessWeek
February 25, 2010
Ari Levy et al. |
Facebook Tests a Payment Service for Virtual Goods Facebook will explore the feasibility of extending its virtual currency. At stake: a potential $530 million in additional revenue. |
Search Engine Watch
May 24, 2010
Eli Goodman |
What History Tells us About Facebook's Potential as a Search Engine, Part 2 The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even could redefine how we think of search. |
BusinessWeek
November 20, 2008 |
In Search of a Business Model Facebook has been developing a business model designed to go beyond traditional online advertising. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
CRM
February 2015
Donna Fluss |
Grow Motivation Through Gamification Packaged solutions offer contact centers far-reaching potential. |
