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May 2012
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Game On! The things that make games so compelling can equally make employees, partners, [and] customers addicted to your B2B or B2C offering. |
InternetNews
January 20, 2011 |
Say What? Top Five IT Quotes of the Week Steve Jobs, Eric Schmidt, websites as video games and more. |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
Search Engine Watch
November 15, 2010
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Game-Based Marketing: The Ever-Growing Trend in Social Media How collecting, points, access, status, rewards, and the like are helping companies successfully "game-ify" their marketing. |
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March 2012
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Turning Business Into Pleasure As enterprises turn to gamification, measurable action, reputation, and incentives are all part of the equation. |
CRM
February 2015
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Grow Motivation Through Gamification Packaged solutions offer contact centers far-reaching potential. |
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November 2015
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Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
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May 2015
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10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
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January 2014
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Gamification Comes to the Contact Center Game techniques keep agents happy, engaged, and better equipped to handle interactions. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
CIO
April 9, 2014
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Airline Hopes Gamification Can Make its Oracle ERP Users Soar WestJet's initial gamification project focuses on expense reporting |
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April 15, 2012
David Rosenbaum |
The Games Businesses Play Gamification, the application of game-based psychology and mechanics to get people to act in ways you'd like them to act, may sound silly, but it isn't. |
InsideFlyer
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Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason. |
Entrepreneur
November 2007
Chris Penttila |
Getting Feedback From Peers Getting regular, one-on-one feedback from another entrepreneur in a similar industry or stage of growth can reap enormous rewards for your business. |
CRM
February 22, 2013
Mike Smalls |
The Problem with Gamification Four reasons these apps fail and what you can learn from them. |
CIO
February 5, 2013
Lauren Brousell |
How Gamification Reshapes Corporate Training If you have a hard time getting employees to attend corporate training, maybe you need to add a little fun. To motivate workers to attend training courses, Deloitte put its course catalog online and added gamification. |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
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April 11, 2014
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Data-Driven Marketing Efforts Open New Doors A changing landscape calls for a shift in marketing strategies for retailers. |
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September 26, 2012
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Bunchball Integrates with SugarCRM Partnership will enable enterprise-wide gamification. |
CRM
February 2013
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Is Gamification Overhyped? The majority of near-term gamified processes are expected to fail. |
CRM
December 11, 2014
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Badgeville Offers Its Gamification Solution Through Salesforce Sales and Service Clouds The company promises speedier deployment times and improved services for Salesforce.com customers. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
