| Similar Articles |
|---|
 |
Search Engine Watch
November 16, 2006
Grant Crowell |
Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2 Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market.   |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
CRM
August 1, 2007
Jessica Tsai |
iPhone: Friend or Foe? There are still many companies that aren't taking advantage of mobile marketing technology. Will high-end gadgets like the iPhone take mobile marketing to the next level? |
CRM
October 1, 2007
Jessica Tsai |
Coupons Without the Clipping Mobile coupons are revolutionizing how advertisers market and customers buy. |
Search Engine Watch
March 29, 2007 |
Is This the Year for Mobile Search? Each year for the past three years, mobile search has been predicted to break out. It hasn't yet, but there are signs that 2007 could be the year those predictions finally come true. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
U.S. Banker
April 2007
Karen Krebsbach |
Mobile Phone Texting Rings True for HSBC Need pinpoint accurate marketing, particularly to reach Generation Y? Banks are tiptoeing into the mobile-phone marketing waters. And soon, say observers, they'll be diving in more deeply. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Pharmaceutical Executive
January 1, 2007
Nihal Mehta |
Alternative Media: Honey, I Shrunk the Ad Campaign Pharma companies turn to mobile technology to deliver health information and sample coupons direct to consumers' cell phones. |
Bank Systems & Technology
December 23, 2007
Nancy Feig |
Mobile Banking Experiencing Increased Adoption Mobile banking is causing a flurry of activity in the U.S. financial services industry. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
PC World
November 20, 2006
Yardena Arar |
Consumer Watch: Is That a Sales Pitch in Your Pocket? Get ready for the age of mobile marketing, coming soon to your cell phone. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
BusinessWeek
October 8, 2007
Roger O. Crockett |
Will A Google Phone Change The Game? Mobile biggies are quaking at the idea of competition from a free, ad-based service. |
HBS Working Knowledge
February 28, 2005
Steve Wunker |
Cell Phone Ads that Consumers Love Cell spam? No one wants the bother. But London-based Flytxt has convinced users to give personal information in exchange for direct marketing pitches to their phones. A Strategy & Innovation case study. |
U.S. Banker
July 2007
Joseph Salesky |
Mobile-Phone Banking: Coming to a Bank Near You The mobile phone is moving beyond voice communication and is poised to change the landscape with mobile banking. |
InternetNews
April 5, 2006
Nicholas Carlson |
An Action Engine For Mobile Content By partnering with MSNBC.com, Action Engine hopes that delivering free, ad-supported content such as articles, pictures and video will convince consumers to look at their mobile phones as a more extensive source for news, entertainment and sports. |
Search Engine Watch
November 15, 2006
Grant Crowell |
Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1 While many industry and internet specialists agree that a genuine convergence between technology and content for mobile searches has been achieved, many questions still remain. |
CRM
March 1, 2007 |
Statistically Speaking Business leaders are most worried about data security and terrorism, according to a study... 79% of consumers find mobile ads annoying... The contact center performance management market will grow by 27.5%... |
InternetNews
May 15, 2007
Nicholas Carlson |
AOL Takes Third Screen to Mobile Ad Party AOL announced the acquisition of Third Screen Media, a mobile-advertising network and mobile ad-serving and management-platform provider. |
InternetNews
March 27, 2007
Clint Boulton |
Yahoo Cranks Up Mobile Ad Push Yahoo today launched Yahoo Mobile Publisher Services to take advantage of the potential multi-billion-dollar market for delivering content over mobile phones. |
InternetNews
November 8, 2006
Nicholas Carlson |
Yahoo Brings Banner Ads To Mobile While some mobile marketers remain wary of the U.S. market, Yahoo is ready to make some money. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
Bank Technology News
March 2008
John Adams |
Is it Time for Tix by Cell? Will the growth of mobile banking and a broad increase in overall mobile phone functionality make consumers more comfortable with using mobile phones to make small purchases? |
InternetNews
December 10, 2007
Kenneth Corbin |
Microsoft Mulls Modest Mobile-Ad Moves Microsoft said today that it is entering the mobile ad arena, following competitors like Google into one of the fastest-growing sectors of the Internet economy. |
Bank Systems & Technology
August 24, 2006
Maria Bruno-Britz |
Americans Ready for Mobile Payments: Visa A recent survey conducted by Visa USA illustrates the increasing allure of mobile phones and consumers' desire to do more with them. Sixty-one percent of participants between the ages of 25 and 34 said they were interested in making purchases with their mobile phones. |
InternetNews
March 15, 2005
Sean Michael Kerner |
FAST Into New Mobile Search New msearch aims to allow wireless carriers to offer search capability across their networks. |
Home Toys
October 2005
Yuanzhe (Michael) Cai |
Look Ma! My Cell Phone Kills Mosquitoes Cell phones are no longer just tools for making phone calls. Phone makers have been busy developing new models that include advanced entertainment and information features. |
Bank Technology News
September 2007
John Engen |
Mobile Banking's Second Act Some in the banking industry see mobile banking as the channel of the future. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
Bank Systems & Technology
December 23, 2007
Nick Holland |
Forecasts Underestimate the Growth Potential for Mobile Banking Services in the U.S. Even a relatively muted uptake of mobile banking services among mobile subscribers can result in impressive numbers in the U.S., where mobile subscriber penetration has reached more than 80 percent of the population. |
InternetNews
June 7, 2007 |
M(3) is For More Mobile Measurement Nielsen Wireless is expected to measure how many people use content services, such as mobile Internet and mobile video, and what impact this has on established media behavior. |
InternetNews
June 22, 2007
David Needle |
DeWayne Nelon, CEO, Ortiva Ortiva Wireless provides content providers with a hosted solution it claims delivers the smoothest video, clearest audio and richest multimedia experience to mobile users under highly variable conditions, i.e. poor reception. |
InternetNews
November 21, 2006
Ed Sutherland |
In Pursuit of a Data Windfall Berggi lets owners of inexpensive mobile phones exchange e-mail and instant messages using free messaging services from Google, Yahoo, Microsoft and AOL. |
BusinessWeek
December 4, 2006
Edwards & Ihlwan |
Upward Mobility Ultrafast networks and whizzy features are about to turn your cell phone into - well, your right arm. |
InternetNews
December 1, 2005
Tim Gray |
AOL Search Service Gone Mobile America Online today launched AOL Mobile Search Services, which brings search capabilities and local information to mobile users. |
InternetNews
December 26, 2006
Ed Sutherland |
Cell Phones Get Ready For Prime Time Cell phone carriers are planning initial forays into the potentially lucrative minefield that is mobile advertising. |
U.S. Banker
June 2007
John Engen |
Mobile Banking's Second Act After an ill-fated spate of mobile-banking initiatives earlier this decade, some banks are again rushing to offer wireless services, convinced that the technology is ready for prime time even if carrier relations and technical standards remain unresolved. |
InternetNews
September 5, 2006
David Needle |
Sybase Makes Big Mobile Play Sybase significantly expanded its mobile portfolio with today's announcement that it plans to buy Mobile 365 for approximately $400 million. |
InternetNews
October 23, 2007
Susan Kuchinskas |
Mobile Entertainment Ready for Its Close-Up? Getting entertainment content onto mobile phones still held up by carrier quirks. |
Entrepreneur
August 2007
Catherine Seda |
A Gr8 Way 2 Win Customers Get into your customers' pockets with SMS advertising. |
Bank Systems & Technology
October 30, 2007
Richard Winston |
Mobile Wallet Will Take Time to Mature In U.S. Contactless payments are a transitional technology on the way to the anticipated wallet phone. |
Inc.
June 2004
Lora Kolodny |
112 Million Handsets Can't Be Wrong Welcome to the new frontier of direct marketing -- the cell phone. |
InternetNews
May 3, 2007
Clint Boulton |
Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum. |
Entrepreneur
March 2007
Amanda C. Kooser |
Community Service Now you can take your ads to specific communities of mobile phone users. |
The Motley Fool
April 11, 2007
Dave Mock |
Alltel Jumps Into Mobile Search The carrier snubs search giants in a new mobile search offering. Shareholders should be encouraged that Alltel is not rushing into the market, but is instead taking prudent steps to realize more value in the long run. |
HBS Working Knowledge
February 14, 2005
Julie Jette |
Ka-Ching! Mobile Commerce Gets Closer Will a day dawn when all the information in consumers' wallets can be contained in their cell phone? Cyberposium panelists sort fact from hype. |
