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Entrepreneur
August 2007
Catherine Seda |
A Gr8 Way 2 Win Customers Get into your customers' pockets with SMS advertising.   |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
CRM
August 1, 2007
Jessica Tsai |
iPhone: Friend or Foe? There are still many companies that aren't taking advantage of mobile marketing technology. Will high-end gadgets like the iPhone take mobile marketing to the next level? |
PC World
November 20, 2006
Yardena Arar |
Consumer Watch: Is That a Sales Pitch in Your Pocket? Get ready for the age of mobile marketing, coming soon to your cell phone. |
CRM
April 2015
Leonard Klie |
Text Takes Precedence as a Customer Service Preference A new generation of consumers prefers short message service to other ways to reach agents. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
CRM
October 1, 2007
Jessica Tsai |
Coupons Without the Clipping Mobile coupons are revolutionizing how advertisers market and customers buy. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
HBS Working Knowledge
February 28, 2005
Steve Wunker |
Cell Phone Ads that Consumers Love Cell spam? No one wants the bother. But London-based Flytxt has convinced users to give personal information in exchange for direct marketing pitches to their phones. A Strategy & Innovation case study. |
U.S. Banker
July 2007
Joseph Salesky |
Mobile-Phone Banking: Coming to a Bank Near You The mobile phone is moving beyond voice communication and is poised to change the landscape with mobile banking. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
Inc.
June 2004
Lora Kolodny |
112 Million Handsets Can't Be Wrong Welcome to the new frontier of direct marketing -- the cell phone. |
PHONE+
October 21, 2009
Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
Pharmaceutical Executive
January 1, 2007
Nihal Mehta |
Alternative Media: Honey, I Shrunk the Ad Campaign Pharma companies turn to mobile technology to deliver health information and sample coupons direct to consumers' cell phones. |
BusinessWeek
October 8, 2007
Roger O. Crockett |
Will A Google Phone Change The Game? Mobile biggies are quaking at the idea of competition from a free, ad-based service. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
CRM
December 1, 2006
Jessica Sebor |
Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing. |
Search Engine Watch
November 16, 2006
Grant Crowell |
Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2 Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
InternetNews
September 28, 2007
Nicholas Carlson |
Google Adds Texting Tech Google announced it acquired Zingku's mobile messaging and social networking service. |
| AskMen.com |
The Texting Age About two-thirds of all teens use text messaging, mostly due to its simplicity as well as the privacy of being able to communicate without being overheard. |
PC World
July 2006
Yardena Arar |
Cell Phone Fees That Sneak Up on You New services are designed to add a few bucks to your monthly bill. |
Bank Systems & Technology
December 23, 2007
Maria Bruno-Britz |
U.S. Mobile Financial Services Still Needs Operating Model With mobile banking on the rise in the U.S., institutions still are challenged to find the best operating model. |
Bank Systems & Technology
December 23, 2007
Nancy Feig |
Mobile Banking Experiencing Increased Adoption Mobile banking is causing a flurry of activity in the U.S. financial services industry. |
CRM
March 1, 2007 |
Statistically Speaking Business leaders are most worried about data security and terrorism, according to a study... 79% of consumers find mobile ads annoying... The contact center performance management market will grow by 27.5%... |
Entrepreneur
July 2004
Amanda C. Kooser |
You Can Take It With You Use your mobile phone even while abroad. |
Bank Systems & Technology
December 1, 2006
Deena M. Amato-McCoy |
The Handheld Bank Financial institutions are tapping the potential of wireless networks and mobile devices to serve their customers. As a result, these solutions are helping banks to deliver critical account information and strengthen customer relationships. |
InternetNews
September 12, 2008
Judy Mottl |
Wireless Data a Revenue Boost for Carriers A new survey of wireless industry growth reports steady, and somewhat astounding, leaps in subscriber base, revenue, cell site locations and even industry employee levels. |
Bank Systems & Technology
February 1, 2007
Maria Bruno-Britz |
Wachovia Offers Mobile Banking Product The bank's new product is set to provide users with anywhere access to account data. |
AFP eWire
January 10, 2005 |
Instant Messaging: The Next Online Donation Tool? Even though you're probably not maximizing the potential of email with donors, are you recognizing that IM and mobile text messaging is rapidly catching up to email in usage? |
InternetNews
May 3, 2007
Clint Boulton |
Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum. |
InternetNews
November 2, 2006
Nicholas Carlson |
Java Gmail Alights on Mobile Devices Google upgraded its Gmail product for mobile devices, turning the Web-only application into one users can cache on their devices. |
CRM
July 16, 2015 |
CallFire Partners with Smart Advocate to Provide Text Messaging to Lawyers The integration allows lawyers to text clients with case updates. |
AFP eWire
January 31, 2005 |
Next Big Fundraising Trend: Giving Through Your Cell Phone Donors will soon be able to make charitable gifts by using their cell phones to send text messages. |
Bank Technology News
December 2007 |
Mobile banking: Are Texting Services Here to Stay or Not? Text-message banking isn't considered a killer app, but qualifies as the easiest road to launching mobile financial services. |
InternetNews
May 2, 2005
Sean Michael Kerner |
Photo Messages on The Rise Research shows boost in camera phone transmissions, while other mobile features decline. |
InternetNews
January 8, 2004
Zachary Rodgers |
Wireless Watch for January 8, 2004 m-Qube, NCR in Deal to Support Mobile Couponing... Macromedia Hires Help from Microsoft... Moviso Exec Goes to WireJack... |
Search Engine Watch
October 23, 2007
Greg Jarboe |
Will the Revolution in Mobile Search be Televised? CBS Mobile is teaming up with Medio Systems to add mobile search capabilities and search advertising opportunities to CBS Mobile sites. |
U.S. Banker
June 2007
John Engen |
Mobile Banking's Second Act After an ill-fated spate of mobile-banking initiatives earlier this decade, some banks are again rushing to offer wireless services, convinced that the technology is ready for prime time even if carrier relations and technical standards remain unresolved. |
Search Engine Watch
April 23, 2010
Parks Blackwell |
Mobile Coupons -- Don't be that Guy Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful. |
PHONE+
August 28, 2009 |
Dusting Off Ziggy; Heavenly Tones; Textual Healing The Ziggy Stardust E-Book App is now available at Apple's iTunes App store... Tickets are now on sale for the Verizon Wireless How Sweet the Sound tour... What would Miss Manners say about our texting behavior?... |
Bank Technology News
September 2007
John Engen |
Mobile Banking's Second Act Some in the banking industry see mobile banking as the channel of the future. |
Bank Technology News
September 2008
John Adams |
Text, Set, Match As part of a promotion for its burgeoning mobile banking service, Chase gave away thousands of tickets to this year's US Open tennis tournament in New York City via a campaign that used mobile technology as a vital component. |
Entrepreneur
March 2007
Amanda C. Kooser |
Community Service Now you can take your ads to specific communities of mobile phone users. |
Reason
June 2003
Charles Paul Freund |
Text Talk Language revolution: "texting" reaches the classroom |
Bank Technology News
October 2004
Shane Kite |
Electronic Payments: Turning a Cellphone Into a Mobile Wallet A hit overseas, digital-content downloads are becoming hot credit vehicles in the U.S. thanks to firms like Valista and Qpass. Banks should take this threat seriously. |
InternetNews
June 16, 2005
Susan Kuchinskas |
Google Search For Tiny Screens The search giant released a search service for mobile phone users focusing on XHTML sites. |
Search Engine Watch
March 29, 2007 |
Is This the Year for Mobile Search? Each year for the past three years, mobile search has been predicted to break out. It hasn't yet, but there are signs that 2007 could be the year those predictions finally come true. |
InternetNews
November 8, 2006
Nicholas Carlson |
Yahoo Brings Banner Ads To Mobile While some mobile marketers remain wary of the U.S. market, Yahoo is ready to make some money. |
