| Similar Articles |
|---|
 |
PC World
November 20, 2006
Yardena Arar |
Consumer Watch: Is That a Sales Pitch in Your Pocket? Get ready for the age of mobile marketing, coming soon to your cell phone.   |
CRM
December 1, 2006
Jessica Sebor |
Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing. |
Search Engine Watch
April 23, 2010
Parks Blackwell |
Mobile Coupons -- Don't be that Guy Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful. |
Entrepreneur
August 2007
Catherine Seda |
A Gr8 Way 2 Win Customers Get into your customers' pockets with SMS advertising. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Inc.
December 1, 2009
Nitasha Tiku |
How to Boost Sales with Mobile Coupons New applications lets you send coupons to customers' cell phones. |
AFP eWire
January 31, 2005 |
Next Big Fundraising Trend: Giving Through Your Cell Phone Donors will soon be able to make charitable gifts by using their cell phones to send text messages. |
CRM
October 1, 2007
Jessica Tsai |
Coupons Without the Clipping Mobile coupons are revolutionizing how advertisers market and customers buy. |
InternetNews
September 8, 2010 |
Users Love, Loathe Their Cell Phones: Survey New survey says interruptions, spam and security holes are the unfortunate but acceptable side effects of relying more and more on mobile devices for work and leisure. |
Pharmaceutical Executive
January 1, 2007
Nihal Mehta |
Alternative Media: Honey, I Shrunk the Ad Campaign Pharma companies turn to mobile technology to deliver health information and sample coupons direct to consumers' cell phones. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
PC Magazine
November 28, 2007
Alison Lapp |
Texting for a Cause Issue-oriented text messaging is on the rise. |
Entrepreneur
January 2009
Kevin Manahan |
Meet A Forward-Thinker Before preteens and parents alike began using text messaging, Brian Levin was envisioning the potential for mobile services. In 2000, he co-founded Mobliss, a wireless media and marketing company, based on the idea that cell phones would eventually be used for more than just making calls. |
BusinessWeek
November 26, 2007
Roger O. Crockett |
Spammers Have Your Number E-mail's scourge is coming to your cell phone, where it will be more than annoying - it'll cost you. |
Entrepreneur
August 2007
Amanda C. Kooser |
Speech-to-Text Technology Your mobile phone voice mail is no longer restricted to living -- and expiring -- on your phone system. New services transform voice messages into text. |
CRM
April 2015
Leonard Klie |
Text Takes Precedence as a Customer Service Preference A new generation of consumers prefers short message service to other ways to reach agents. |
U.S. Banker
April 2007
Karen Krebsbach |
Mobile Phone Texting Rings True for HSBC Need pinpoint accurate marketing, particularly to reach Generation Y? Banks are tiptoeing into the mobile-phone marketing waters. And soon, say observers, they'll be diving in more deeply. |
CIO
June 9, 2009
Gary Beach |
Text Messaging at Work Text messaging may drive top-line results, such as improving customer satisfaction. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
Popular Mechanics
June 2009
Seth Porges |
How to Email Text Messages to Any Phone The key is to use what are known as SMS gateways. These are backdoors that transform other (usually less expensive) types of communications, such as e-mail and instant messages, into text messages. |
InternetNews
October 7, 2004
Sean Michael Kerner |
Texting Your Google Search The company extends its reach to mobile users through SMS search service. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
InternetNews
September 17, 2010 |
Study: Mobile Phone Users Largely Ignore Apps Pew Research Center study finds majority of cell phone owners don't bother using any of the apps embedded on them. |
CRM
August 1, 2007
Jessica Tsai |
iPhone: Friend or Foe? There are still many companies that aren't taking advantage of mobile marketing technology. Will high-end gadgets like the iPhone take mobile marketing to the next level? |
PC World
June 20, 2007
Yardena Arar |
Phone Services Tame Voice Mail You have new ways to hear or read the messages that matter and skip those that don't. |
The Motley Fool
March 2, 2011
Travis Hoium |
Beware of Ads on the Go AT&T is testing location-based text ads. If it's not careful, this could be a huge flop. |
PHONE+
October 21, 2009
Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
Entrepreneur
December 2005
Catherine Seda |
Straight Shooting Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies. |
InternetNews
August 4, 2004
Roy Mark |
FCC Bans Wireless Spam The rules prohibit marketers from sending unsolicited messages to wireless phones and other devices without the express consent of a consumer. |
U.S. Banker
July 2007
Joseph Salesky |
Mobile-Phone Banking: Coming to a Bank Near You The mobile phone is moving beyond voice communication and is poised to change the landscape with mobile banking. |
InternetNews
April 6, 2009
Kenneth Corbin |
New Bill Looks to Clamp Down on Mobile Spam Legislation seeks to curtail unsolicited text messages by broadening scope of CAN-SPAM Act and Do-Not-Call registry. |
InternetNews
July 8, 2005
Susan Kuchinskas |
Yahoo Expands Mobile Search Options SMS search and product comparisons aim to help mobile users find information while on the move. |
InternetNews
August 31, 2007
Mike Elgan |
Text Messaging On Steroids Joopz is a Web site that lets you send SMS text messages from a Web browser. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
InternetNews
May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
CRM
July 16, 2015 |
CallFire Partners with Smart Advocate to Provide Text Messaging to Lawyers The integration allows lawyers to text clients with case updates. |
CRM
December 5, 2011
Judith Aquino |
Leads360 Introduces New Automated Text Message Capabilities Leads360 added automated text messaging to its offerings, allowing sales associates to automate the process of composing and sending text messages via the SPAM-compliant Short Message Service protocol. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
InternetNews
September 28, 2007
Nicholas Carlson |
Google Adds Texting Tech Google announced it acquired Zingku's mobile messaging and social networking service. |
InternetNews
September 13, 2006
Andy Patrizio |
Wireless Networks a Work In Progress Wireless industry is growing, but connectivity and security issues persist. |
Search Engine Watch
November 16, 2006
Grant Crowell |
Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2 Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market. |
Bank Technology News
December 2007 |
Mobile banking: Are Texting Services Here to Stay or Not? Text-message banking isn't considered a killer app, but qualifies as the easiest road to launching mobile financial services. |
HBS Working Knowledge
February 28, 2005
Steve Wunker |
Cell Phone Ads that Consumers Love Cell spam? No one wants the bother. But London-based Flytxt has convinced users to give personal information in exchange for direct marketing pitches to their phones. A Strategy & Innovation case study. |
| AskMen.com |
The Texting Age About two-thirds of all teens use text messaging, mostly due to its simplicity as well as the privacy of being able to communicate without being overheard. |
Inc.
December 1, 2009 |
The 6 Best Mobile Coupon Services for Small Businesses How to use applications such as Yowza and MobiQpons to gain customers. |
CRM
June 13, 2012
Judith Aquino |
ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages. |
Entrepreneur
July 2004
Amanda C. Kooser |
You Can Take It With You Use your mobile phone even while abroad. |
