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CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM.   |
CRM
August 27, 2003
Ginger Conlon |
Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man." |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM
March 3, 2003
Jason Flynn |
Vertical Focus: Manufacturing How do you get penetration in a market that is notoriously slow to accept new technologies and adapt to new things? Very carefully. That is good advice for those trying to sell CRM to manufacturers. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
July 2003
Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
July 1, 2004
Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM
August 1, 2005
Colin Beasty |
Required Reading: A Closer Look at Sales and Marketing Alignment Here's an interview with Bob Schmonsees, author and 20-year CRM veteran. In Escaping the Black Hole, Schmonsees presents a new model that centers on two simple processes that tightly align marketing and sales organizations and drive increased customer focus. |
CRM
August 10, 2010
Joshua Weinberger |
CRM Evolution '10: All the Links You Need Your one-stop shop for all the links, coverage, and blogposts of this year's conference. |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
January 24, 2014
Steve McIntosh |
The Unified Future of Small Business CRM CRM is only as effective as its users and the information they create. |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
Search Engine Watch
September 16, 2010
Jacob Morgan |
Visualizing the Social CRM Process This simple six-step process will help you create a social customer relationship management strategy for your organization. |
CRM
July 2005
Barton Goldenberg |
Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time. |
CRM
November 15, 2004
Colin Beasty |
Required Reading: The Evolution of the CRM Value Proposition An interview with Paul Greenberg, author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, on the evolution of CRM, how to increase customer value, resolve customer problems, and keep the customer service personal so customers keep coming back. |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
CRM
March 2005
Barton Goldenberg |
Let's Keep to the High Road To move the CRM industry forward, leaders must learn from others' mistakes and stay focused on what's important. |
CRM
January 1, 2006
David Myron |
Microsoft 3.0 Is a Go The company beats the release's expected launch date with aplomb. Microsoft Dynamics CRM 3.0 comes chock full of upgrades and adds much needed marketing functionality. |
Search Engine Watch
August 19, 2010
Jacob Morgan |
Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
CRM
June 2004
Joshua Weinberger |
Build Customer Relationships--Just Don't Call It CRM The acronym CRM used to mean money pit at Consolidated Container. |
CRM
December 2003
Lisa Picarille |
Five Ways to Be a Good Customer Here's what every CRM project leader must do when dealing with internal staff, vendors, integrators, and consultants to ensure the CRM initiative is truly fruitful. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
August 27, 2003
Lisa Picarille |
Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts. |
CRM
April 1, 2008 |
The Pulse How Does Your Company Handle its CRM Solution? |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM
November 3, 2003 |
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
CRM
March 3, 2003
Ginger Conlon |
Take My Advice, Please Several CRM industry executives answer the question: If you could give one piece of advice to CRM project leaders, what would it be? |
CRM
March 1, 2004
David Myron |
Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm. |
CRM
September 1, 2009 |
The 2009 CRM Market Awards: The 2009 Elite The following organizations comprise this year's CRM Elite. |
CRM
September 2006
Jim Dickie |
Invest in CRM Beyond Applications The right end-user systems training -- not more training -- paves the road to CRM success. |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
November 2003
Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CIO
May 1, 2002
Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
InternetNews
December 28, 2010 |
Software Year in Review: Top CRM Stories of 2010 When it comes to the popular topic of CRM, Salesforce Chatter, Microsoft Dynamics CRM 2011 and data privacy issues were among the year's most popular articles. |
CRM
May 3, 2004 |
Heard and Overheard Quotes from the CRM industry: "Success in CRM is a journey, not a destination"... "In our world CRM stands for Can't Replace Marketing"... etc. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
October 2010
Barton Goldenberg |
A Quarter-Century in CRM An industry veteran looks back at the lessons learned over the course of 25 years. |
CRM
September 19, 2014
Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
CRM
August 2, 2004
Chris Selland |
Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart. |
CRM
September 2004
Britt et al. |
The 2004 Market Leaders CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry. |
CRM
August 13, 2015
Danny Estrada |
Mobile CRM: Setting the Rules of the Road Establishing expectations and enabling intelligent data flow are key to your mobile blueprint. |
CRM
October 18, 2004 |
The Pulse: In 2005 we Plan to... A chart summarizing in what direction companies plan to move regarding CRM spending. |
CRM
May 2006
Jim Dickie |
What Does CRM Really Do to Help Salespeople? In a recent survey of sales executives, more than 70% of participating firms show positive results from using CRM systems. |
CRM
April 2015
Oren Smilansky |
How to Select a CRM System Whether it's your first solution or your fourth, these tips will help make the vendor selection process easier. |
InternetNews
March 26, 2010 |
Microsoft Shares More on Dynamics CRM Update The third community technology preview (CTP 3) for the next release of its Dynamics CRM software makes its debut. |
CRM
February 28, 2012 |
Convergys Launches Convergys CRM 2.0 Convergys today released the latest version of Convergys CRM powered by Microsoft Dynamics CRM 2011. The new release is geared toward communications and utility providers. |
