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CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.   |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
September 2004
Barton Goldenberg |
Don't Put the Cart Before the Horse Process excellence helps some companies enhance business processes like streamlining new product development and improving CRM. |
CRM
November 3, 2003 |
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
CRM
November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
CRM
April 13, 2004
Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM
July 1, 2004
Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM
April 1, 2008 |
The Pulse How Does Your Company Handle its CRM Solution? |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
July 2005
Barton Goldenberg |
Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time. |
Wall Street & Technology
March 19, 2007 |
Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI. |
CRM
January 1, 2006
David Myron |
Microsoft 3.0 Is a Go The company beats the release's expected launch date with aplomb. Microsoft Dynamics CRM 3.0 comes chock full of upgrades and adds much needed marketing functionality. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
March 1, 2004
David Myron |
Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm. |
CRM
July 2003
Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM
September 19, 2014
Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
CRM
August 22, 2014
Chuck Ganapathi |
A Back-to-Basics Guide to CRM Adoption When we realize that CRM systems have been optimized for the company and not for the end users, we can change our approach to create a mutually beneficial process and outcome. |
CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM
May 2004
Emmy Favilla |
Who's Who in CRM The full Who's Who in CRM list, including Oracle's CEO Larry Ellison. |
InternetNews
August 3, 2004
Ryan Naraine |
XP SP2 Will Break Microsoft CRM Product Installing the security-centric XP SP2 will cause disruptions for mid-market CRM users. |
CRM
May 2006
Colin Beasty |
Barriers to CRM Success Tech obstacles to CRM success can be considerable, but others include process and people concerns -- read here about two companies' experiences. |
CRM
August 27, 2003
Ginger Conlon |
Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man." |
CRM
September 2004
Britt et al. |
The 2004 Market Leaders CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry. |
CRM
October 18, 2004 |
The Pulse: In 2005 we Plan to... A chart summarizing in what direction companies plan to move regarding CRM spending. |
CIO
May 1, 2001
Susannah Patton |
The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM... |
CRM
September 1, 2004 |
Who's Who in CRM In May CRM magazine presented the first installment in a list of some of the industry's key players. This month we continue that recognition with a look at executives from StayinFront. |
CRM
June 2, 2003
Martin Schneider |
Vertical Focus: High-Tech It's not unusual to assume that technology companies, often quick to implement new and promising solutions, would be on the cutting edge when it comes to adopting CRM software. But the fact is, most technology companies are quite conservative in their CRM choices. |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CIO
May 1, 2002
Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
March 1, 2004
Michael Fields |
Cingular Wireless Cingular employed CRM because its goal was to build a world class sales organization. To attract professional B2B salespeople we wanted to have common sales processes, along with the best tools available to support their needs. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
May 3, 2004
Jean Marc Pigeon |
More Cash in the Bank A Q&A with the president of Inortech, a raw materials supplier for paint, inks, plastics and adhesives to manufacturers of all types, on how CRM seamlessly integrated with accounting adds up for the company. |
CRM
August 1, 2003
Martin Schneider |
Quick Wins? In CRM initiatives, faster may mean better -- but not always. |
CRM
April 1, 2004
Ginger Conlon |
Midmarket Mavericks Companies in the segment have a bigger choice of better products with improved services. |
CRM
March 2014
Jim Dickie |
The Adoption Rate Challenge Give sales reps the right tools to drive CRM success. |
CRM
August 27, 2003
Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM
January 2012
Donna Fluss |
Redefining CRM It's time to say good-bye to the old definition of CRM -- it is no longer viable as a leading business or even systems strategy. |
CRM
September 1, 2006 |
The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc. |
CRM
November 2004
Barton Goldenberg |
Who Really Owns the CRM Initiative? The battle between business and IT for control of users' desktops. |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
April 1, 2003 |
Hot Seat: Julie Choi Avoiding the crush of Microsoft CRM |
CRM
August 2, 2004
Chris Selland |
Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
January 2014
Marshall Lager |
Bidding Social CRM a Fond Farewell A transformative term is being retired. What does it mean to us? |
CRM
December 2003
Lisa Picarille |
Five Ways to Be a Good Customer Here's what every CRM project leader must do when dealing with internal staff, vendors, integrators, and consultants to ensure the CRM initiative is truly fruitful. |
CRM
August 13, 2015
Danny Estrada |
Mobile CRM: Setting the Rules of the Road Establishing expectations and enabling intelligent data flow are key to your mobile blueprint. |
CRM
July 2004
Barton Goldenberg |
Whose Portal is it, Anyway? CRM's next big challenge is deciding which application will rule the desktop. |
