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Food Processing
September 2012
Diane Toops |
The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups.   |
The Motley Fool
October 11, 2011
Aimee Duffy |
Cash In on Growth With These 7 Stocks Savvy investors can profit from the fastest-growing demographic driving economic growth with these stocks: Diageo... McDonald's... J.C. Penney... Kohl's... Toyota... General Motors... Southwest Airlines... |
InternetNews
April 14, 2004
Robyn Greenspan |
Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. |
Knowledge@Wharton
August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
Investment Advisor
November 2009
Savita Iyer-Ahrestani |
Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors. |
Prepared Foods
February 2008
William A. Roberts, Jr. |
Article: The Hispanic Influence The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base. |
CRM
February 1, 2007
Jessica Sebor |
Hispanic Marketing Goes to Universidad The first Hispanic-focused marketing courses crop up at Midwest colleges and online, speaking to a need in the workforce for multicultural marketers. |
The Motley Fool
July 11, 2011
Aimee Duffy |
What Every Company Can Learn From Kraft Kraft's renewed focus on the U.S. Hispanic market is a brilliant move. |
Food Processing
July 2013
John Stanton |
Marketing Insights: When It Comes To Brand Longevity, Is It Good Luck Or Good Marketing? Goya's 75 years is a tribute to a great company but is also a testament to sound marketing. |
Financial Planning
May 1, 2006
Pam Black |
Adviser Pulse: Life Insurance for Hispanics A new study suggests that Hispanics show different tendencies when considering the purchase of life insurance. |
Investment Advisor
February 2010 |
Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients. |
Prepared Foods
July 16, 2007
Tom Zind |
A Tough Temptation Truly understanding the North American Hispanic market is essential, but the food preferences of this culturally diverse group are anything but homogeneous. |
BusinessWeek
March 15, 2004
Brian Grow |
Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready? |
National Real Estate Investor
May 1, 2006
Jennifer Popovec |
Targeting the Ethnic Shopper The shopping center industry as a whole has yet to reach ethnic consumers, despite the prospect of capturing hefty revenues -- and the majority of retail real estate owners across the nation have no formal strategy for tapping the wallets of these growing populations. |
The Motley Fool
October 13, 2011
Shubh Datta |
P&G: Hola, Latinos! Procter & Gamble looks to focus its attention on the Hispanic market. |
CRM
June 1, 2005
Alexandra DeFelice |
On the Scene: Understanding Hispanic Culture A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group. |
Entrepreneur
October 2003
Melissa Campanelli |
Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right? |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
Fast Company
March 2008
Ellen McGirt |
A Hola Surfers! When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know -- go with what you know works. |
U.S. Banker
October 2008
Anthony Malakian |
New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities. |
The Motley Fool
February 23, 2011
Selena Maranjian |
How Going Bilingual Greatly Benefits These Companies Businesses can reap big profits by courting Spanish-speaking consumers in person and on the web. |
BusinessWeek
March 15, 2004 |
P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy |
Food Processing
July 2007 |
Toops Scoops: Confidence Shaken Food safety issues are changing consumer shopping behavior. |
BusinessWeek
March 15, 2004 |
How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs |
Food Processing
July 2011
Diane Toops |
Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations. |
BusinessWeek
June 5, 2006
Brian Grow |
Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge. |
FDIC FYI
April 22, 2005 |
FYI: An Update on Emerging Issues in Banking How can bankers and realtors help the rapidly growing Hispanic population realize the American dream of homeownership? Bridging the information gap that Hispanic households have about the home-buying process is a good start. |
The Motley Fool
March 15, 2005
Rich Duprey |
Retailers Hablan Espanol Marketing to the Hispanic community has become a necessity for clothing retailers. |
Information Today
April 22, 2010 |
EBSCOhost Adds U.S. Hispanic Historical Collection This database provides a digital collection of historical content pertaining to U.S. Hispanic history, literature, and culture. |
Entrepreneur
April 2004
Kim T. Gordon |
In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start. |
Prepared Foods
May 1, 2005 |
The Mix in the Melting Pot While Chinese, Italian and Mexican foods remain the "big three" choices at meal time, other ethnic cuisines are entering the mix -- offering vast opportunities to food manufacturers. |
HBS Working Knowledge
March 22, 2004
Manda Salls |
Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right. |
BusinessWeek
March 15, 2004 |
Here Come The Latino Home Buyers Former HUD Secretary Henry Cisneros says by decade's end, this group will buy some 3 million homes, including thousands from his company |
Food Processing
February 2010
Diane Toops |
Grocery Buying in the Current Economy A survey of 1,000 primary shoppers last April found 35 percent of shoppers were, indeed, affected by the economy through household income reductions, which in turn changed their shopping behavior. |
Pharmaceutical Executive
October 1, 2006
Debrianna Obara |
Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing. |
U.S. Banker
March 2007
Lee Conrad |
Hispanic Demographic Commands Top Attention The Hispanic demographic is becoming ever more promising for mainstream and niche banks alike. But don't believe the Hispanic business owner is like the average business owner. He's not. |
The Motley Fool
April 29, 2008
Will Frankenhoff |
Grupo Televisa's Strong Signal Grupo Televisa should continue to benefit from its dominant position in its core Mexican market and from favorable demographic trends within Latin America and the United States. |
Financial Planning
April 1, 2011
Eduardo Ramos |
Courting the Latino Market In many ways, the Hispanic or Latino market is very similar to any other market of financial planning clients. On the other hand, if you don't know many Hispanics or have any Hispanic clients, it can be a hard market to break into. |
Financial Planning
November 1, 2009
Donna Mitchell |
Hispanic Americans' Retirement Needs Hispanic Americans are more dependent on Social Security for retirement income than other groups and will increasingly need to look for a variety of solutions to ensure a comfortable retirement. |
Bank Technology News
March 2001
Daniel Joelson |
U.S. Financial Firms Cater To Latinos How to serve the burgeoning Hispanic population in the U.S.? Offer more comfortable ways to manage finances... |
Salon.com
May 30, 2001
Richard Rodriguez |
Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans? |
Registered Rep.
October 23, 2003 |
Learn Spanish: Grow Your Business Hispanics are woefully underserved by the financial services industry. With rising incomes and a growing population Latinos are now being targeted by financial services companies. |
Salon.com
April 27, 2002
Suzy Hansen |
The browning of America Author Richard Rodriguez talks about the erotic conundrum of race mixing in America, his strange love for Richard Nixon and why George W. Bush is our first Hispanic president... |
IDB America
August 2001
Charo Quesada |
A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues... |
InternetNews
January 12, 2004
Pamela Parker |
Habla Interactive? Online Hispanic publishers unite to push their collective agenda with advertisers. |
Search Engine Watch
June 22, 2004
Anne Kennedy |
Search Marketing & the Spanish Speaking Internet Looking for the hottest market potential in search? Search en Espanol. A special report from the Search Engine Strategies 2004 Conference. |
Entrepreneur
May 2008
Francine Kizner |
Talk to Me How did one couple reach out to the Hispanic business community? By speaking the same language. |
Entrepreneur
November 2006
Chris Penttila |
No Deal An immigrant exodus could hurt your bottom line. |
Food Processing
April 2009
Mark Anthony |
Mainstreaming Hispanic Flavors As an ethnic group, Hispanics are approaching 25 percent of the population; their influence on flavors and food product development is even bigger. |
Entrepreneur
February 2003
Mark Henricks |
Net Meeting Let us introduce you to the most important people on the Internet. If you think you know e-commerce consumers, this might surprise you. |
