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CRM
June 1, 2005
Alexandra DeFelice |
On the Scene: Understanding Hispanic Culture A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group.   |
CRM
December 2013
Maria Minsker |
Multicultural Marketing As minorities climb in social status, marketers must seize opportunities found in technology and data tools to reach new customers. |
Knowledge@Wharton
August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
BusinessWeek
March 15, 2004
Brian Grow |
Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready? |
CRM
March 2008
Jessica Tsai |
The Markets Within the Masses When marketers try to reach a particular demographic, the successes - and failures - reflect on all of us. |
Entrepreneur
October 2003
Melissa Campanelli |
Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right? |
Managed Care
August 2000
Christina Zarcadoolas, Ph.D. & Mercedes Blanco |
Lost in Translation: Each Word Accurate, Yet... Too often, health plan information is overly literal and insensitive to nuances of language, culture, and understanding. Savvy administrators can help. |
Investment Advisor
November 2009
Savita Iyer-Ahrestani |
Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors. |
Fast Company
March 2008
Ellen McGirt |
A Hola Surfers! When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know -- go with what you know works. |
U.S. Banker
October 2008
Anthony Malakian |
New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities. |
Entrepreneur
April 2004
Kim T. Gordon |
In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start. |
Entrepreneur
June 2003
Kim T. Gordon |
�Se Habla Espanol? If you don't already, it's time to start. Tapping the Latino market could translate to increased sales. |
Investment Advisor
February 2010 |
Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients. |
BusinessWeek
June 5, 2006
Brian Grow |
Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge. |
Job Journal
May 2, 2004
Julia Hollister |
California's Latino Population a Driving Force Demand for bilingual skills goes up with Latinos' purchasing power. |
Entrepreneur
May 2005
Melissa Campanelli |
Minority Rules Ethnic minority groups are stepping up their online activity. Will targeting ethnic groups be a part of your business plan? And do you have what it takes to meet their needs? |
InternetNews
April 14, 2004
Robyn Greenspan |
Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. |
Registered Rep.
October 23, 2003 |
Learn Spanish: Grow Your Business Hispanics are woefully underserved by the financial services industry. With rising incomes and a growing population Latinos are now being targeted by financial services companies. |
Food Processing
September 2012
Diane Toops |
The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups. |
Pharmaceutical Executive
August 1, 2008
George Koroneos |
Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift? |
BusinessWeek
March 15, 2004 |
P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy |
U.S. Banker
October 2008
Joseph Rosta |
Banking Gap Prevails for Hispanics and Blacks Many American minorities don't have any type of bank account. |
Financial Planning
May 1, 2006
Pam Black |
Adviser Pulse: Life Insurance for Hispanics A new study suggests that Hispanics show different tendencies when considering the purchase of life insurance. |
The Motley Fool
February 23, 2011
Selena Maranjian |
How Going Bilingual Greatly Benefits These Companies Businesses can reap big profits by courting Spanish-speaking consumers in person and on the web. |
Food Processing
October 2005
John L. Stanton |
Market View: A China-sized market ... right here Food companies trying to get a foothold in China with brand building and production may be missing, in terms of spending, an even bigger market right here at home -- Hispanics. |
Bank Technology News
March 2001
Daniel Joelson |
U.S. Financial Firms Cater To Latinos How to serve the burgeoning Hispanic population in the U.S.? Offer more comfortable ways to manage finances... |
BusinessWeek
March 13, 2006
David Kiley |
Laughing Out Loud In Spanish Warm-and-fuzzy Hispanic TV ads are giving way to the crude and funny. |
The Motley Fool
November 5, 2010
Brian Orelli |
Better Late Than Never for Cymbalta Eli Lilly gets an expanded approval for Cymbalta. |
FDIC FYI
April 22, 2005 |
FYI: An Update on Emerging Issues in Banking How can bankers and realtors help the rapidly growing Hispanic population realize the American dream of homeownership? Bridging the information gap that Hispanic households have about the home-buying process is a good start. |
InternetNews
January 26, 2004
Janis Mara |
AOL Latino Signs Major Brand Sponsors As the Hispanic market grows, online and off, sponsors take interest. |
Mother Jones
August 2000
Linda Weber |
Star Spanglish Banner As this sampling attests, writers, musicians, and filmmakers have thrown Hispanic and U.S. cultures into the blender, and audiences -- both Latino and Anglo -- are sipping the bilingual, bicultural concoction con sabor. |
Prepared Foods
July 16, 2007
Tom Zind |
A Tough Temptation Truly understanding the North American Hispanic market is essential, but the food preferences of this culturally diverse group are anything but homogeneous. |
IDB America
August 2001
Charo Quesada |
A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues... |
Prepared Foods
February 2008
William A. Roberts, Jr. |
Article: The Hispanic Influence The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base. |
Pharmaceutical Executive
May 1, 2005
Kathy Kastner |
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers. |
BusinessWeek
March 15, 2004 |
How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs |
Pharmaceutical Executive
August 1, 2013
Peter Houston |
The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges. |
Pharmaceutical Executive
June 1, 2009
Michael Maher |
Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma. |
InternetNews
January 12, 2004
Pamela Parker |
Habla Interactive? Online Hispanic publishers unite to push their collective agenda with advertisers. |
The Motley Fool
August 16, 2011
Brian Orelli |
Keeping Those Little Blue Pill Sales Up Pfizer wins a patent lawsuit for Viagra. |
Pharmaceutical Executive
September 1, 2011 |
Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results. |
The Motley Fool
December 24, 2009
Brian Orelli |
Another Reason to Worry About Pfizer The FDA fails to approve Lyrica for treating anxiety. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
The Motley Fool
December 31, 2010
Brian Orelli |
How the Other Half of Pharma Lives A dive into spec pharma. |
InternetNews
January 2, 2004
Robyn Greenspan |
Ethnic Personalities Apparent Online An examination of the African-American, white, and English-speaking Hispanic Internet population revealed as much diversity online as there is offline. |
Salon.com
May 30, 2001
Richard Rodriguez |
Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans? |
Pharmaceutical Executive
August 1, 2008
Marjorie Martin |
All Aboard! What's it going to take for pharma to get on board Web 2.0 and depart from the "selling and telling" approach? |
Financial Planning
April 1, 2011
Eduardo Ramos |
Courting the Latino Market In many ways, the Hispanic or Latino market is very similar to any other market of financial planning clients. On the other hand, if you don't know many Hispanics or have any Hispanic clients, it can be a hard market to break into. |
