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Job Journal
May 2, 2004
Julia Hollister |
California's Latino Population a Driving Force Demand for bilingual skills goes up with Latinos' purchasing power.   |
BusinessWeek
March 15, 2004
Brian Grow |
Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready? |
U.S. Banker
October 2008
Anthony Malakian |
New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities. |
Entrepreneur
June 2003
Kim T. Gordon |
�Se Habla Espanol? If you don't already, it's time to start. Tapping the Latino market could translate to increased sales. |
Knowledge@Wharton
August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
Fast Company
February 2011
Malia Wollan |
How Pantelion Films Lures Latinos to the Box Office Lionsgate's Pantelion Films wants to do for Hispanic filmgoers what Tyler Perry has done for African-Americans. Is this progress? |
Bank Technology News
March 2001
Daniel Joelson |
U.S. Financial Firms Cater To Latinos How to serve the burgeoning Hispanic population in the U.S.? Offer more comfortable ways to manage finances... |
BusinessWeek
June 5, 2006
Brian Grow |
Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge. |
IDB America
August 2001
Charo Quesada |
A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues... |
Food Processing
September 2012
Diane Toops |
The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups. |
Salon.com
June 27, 2000
Jake Tapper |
The George W. minority outreach tour Bush reaches out to Latino and black voters in his latest campaign swing. |
Job Journal
September 19, 2010
Kelli D. Smith |
Opportunities Abound for Bilingual Workers Fluency in a foreign language is becoming a hot ticket to a more secure future. |
Investment Advisor
February 2010 |
Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients. |
Pharmaceutical Executive
October 1, 2006
Debrianna Obara |
Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing. |
Investment Advisor
July 2008
Olivia Mellan |
Minority Report By 2050, minority groups will be the majority of Americans. Are investment advisors ready? |
CRM
June 1, 2005
Alexandra DeFelice |
On the Scene: Understanding Hispanic Culture A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group. |
Salon.com
January 9, 2001
Alicia Montgomery |
Lady Bountiful? Linda Chavez's "charity" to an illegal Guatemalan immigrant may cost her a Cabinet post. Her critics say it's the only nice thing she's ever done for Latinos... |
AskMen.com
Justin Becker |
How To: Learn The Basics Of Spanish Here's a quick tutorial on the basics of Spanish, especially useful for travel. |
BusinessWeek
March 15, 2004 |
Here Come The Latino Home Buyers Former HUD Secretary Henry Cisneros says by decade's end, this group will buy some 3 million homes, including thousands from his company |
Financial Planning
April 1, 2011
Eduardo Ramos |
Courting the Latino Market In many ways, the Hispanic or Latino market is very similar to any other market of financial planning clients. On the other hand, if you don't know many Hispanics or have any Hispanic clients, it can be a hard market to break into. |
The Motley Fool
December 5, 2006
Alyce Lomax |
More Free Stuff From AOL The Internet portal's evolution to free content extends to AOL Latino. |
BusinessWeek
March 15, 2004 |
How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs |
BusinessWeek
July 12, 2004
Alexandra Starr |
It Takes More Than A Little Espanol What's hampering Bush's efforts to woo Hispanics? |
Prepared Foods
February 2008
William A. Roberts, Jr. |
Article: The Hispanic Influence The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base. |
Reason
December 2000
Joel Kotkin |
Movers and Shakers How immigrants are reviving neighborhoods given up for dead |
BusinessWeek
March 15, 2004
Roger O. Crockett |
Why Are Latinos Leading Blacks In The Job Market? The booming Hispanic labor force turns out to have an unexpected side effect: Latinos are outperforming blacks in the job market. Part of the reason stems from the fact that many Hispanics have less education or are vulnerable illegal immigrants willing to work for less pay. |
The Motley Fool
October 13, 2011
Shubh Datta |
P&G: Hola, Latinos! Procter & Gamble looks to focus its attention on the Hispanic market. |
InternetNews
January 26, 2004
Janis Mara |
AOL Latino Signs Major Brand Sponsors As the Hispanic market grows, online and off, sponsors take interest. |
