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CRM February 1, 2007 Jessica Sebor	Hispanic Marketing Goes to Universidad The first Hispanic-focused marketing courses crop up at Midwest colleges and online, speaking to a need in the workforce for multicultural marketers.
InternetNews April 14, 2004 Robyn Greenspan	Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language.
Entrepreneur October 2003 Melissa Campanelli	Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right?
Investment Advisor November 2009 Savita Iyer-Ahrestani	Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors.
Prepared Foods July 16, 2007 Tom Zind	A Tough Temptation Truly understanding the North American Hispanic market is essential, but the food preferences of this culturally diverse group are anything but homogeneous.
Pharmaceutical Executive October 1, 2006 Debrianna Obara	Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing.
Financial Planning May 1, 2006 Pam Black	Adviser Pulse: Life Insurance for Hispanics A new study suggests that Hispanics show different tendencies when considering the purchase of life insurance.
Knowledge@Wharton August 13, 2003	Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity.
Investment Advisor February 2010	Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients.
BusinessWeek March 15, 2004 Brian Grow	Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready?
Information Today April 22, 2010	EBSCOhost Adds U.S. Hispanic Historical Collection This database provides a digital collection of historical content pertaining to U.S. Hispanic history, literature, and culture.
U.S. Banker October 2008 Anthony Malakian	New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities.
BusinessWeek June 5, 2006 Brian Grow	Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge.
Food Processing October 2005 John L. Stanton	Market View: A China-sized market ... right here Food companies trying to get a foothold in China with brand building and production may be missing, in terms of spending, an even bigger market right here at home -- Hispanics.
FDIC FYI April 22, 2005	FYI: An Update on Emerging Issues in Banking How can bankers and realtors help the rapidly growing Hispanic population realize the American dream of homeownership? Bridging the information gap that Hispanic households have about the home-buying process is a good start.
Food Processing September 2012 Diane Toops	The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups.
BusinessWeek March 15, 2004	P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy
InternetNews April 23, 2004 Robyn Greenspan	Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions.
Prepared Foods February 2008 William A. Roberts, Jr.	Article: The Hispanic Influence The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base.
BusinessWeek March 15, 2004	How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs
Salon.com January 9, 2001 Alicia Montgomery	Lady Bountiful? Linda Chavez's "charity" to an illegal Guatemalan immigrant may cost her a Cabinet post. Her critics say it's the only nice thing she's ever done for Latinos...
Registered Rep. October 23, 2003	Learn Spanish: Grow Your Business Hispanics are woefully underserved by the financial services industry. With rising incomes and a growing population Latinos are now being targeted by financial services companies.
Fast Company March 2008 Ellen McGirt	A Hola Surfers! When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know -- go with what you know works.
Bank Technology News March 2001 Daniel Joelson	U.S. Financial Firms Cater To Latinos How to serve the burgeoning Hispanic population in the U.S.? Offer more comfortable ways to manage finances...
Managed Care August 2000 Christina Zarcadoolas, Ph.D. & Mercedes Blanco	Lost in Translation: Each Word Accurate, Yet... Too often, health plan information is overly literal and insensitive to nuances of language, culture, and understanding. Savvy administrators can help.
BusinessWeek January 17, 2005 Brian Grow	Tapping A Market That Is Hot, Hot, Hot With Hispanics' wealth and population rising three times faster than the U.S. average, the FDIC predicts that they will account for more than 50% of U.S. retail banking growth over the next decade, yet 56% have no bank accounts.
InternetNews January 12, 2004 Pamela Parker	Habla Interactive? Online Hispanic publishers unite to push their collective agenda with advertisers.
Financial Planning November 1, 2009 Donna Mitchell	Hispanic Americans' Retirement Needs Hispanic Americans are more dependent on Social Security for retirement income than other groups and will increasingly need to look for a variety of solutions to ensure a comfortable retirement.
Salon.com May 30, 2001 Richard Rodriguez	Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans?
CRM December 20, 2004	Statistically Speaking The number of call center agents in South Africa will quadruple over the next four years... IDC projects a 6.9% compound annual growth rate (CAGR) through 2008 in business and IT services... Companies are doing a poor job of handling email response to the Hispanic market... etc.
The Motley Fool July 11, 2011 Aimee Duffy	What Every Company Can Learn From Kraft Kraft's renewed focus on the U.S. Hispanic market is a brilliant move.
InternetNews January 2, 2004 Robyn Greenspan	Ethnic Personalities Apparent Online An examination of the African-American, white, and English-speaking Hispanic Internet population revealed as much diversity online as there is offline.
CRM February 19, 2014 Maria Minsker	Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.
IDB America August 2001 Charo Quesada	A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues...
Information Today January 10, 2008	Readex to Release Hispanic American Newspapers, 1808--1980 This new digital resource represents what the company calls the single largest compilation of Spanish-language newspapers printed in the U.S. during the 19th and 20th centuries.
BusinessWeek September 22, 2003 Gene G. Marcial	Tuning In to SBSA Spanish Broadcasting System, No. 2 in revenues among Spanish-language radio outfits, may have buyers dialing its number -- now that Univision's proposed purchase of Hispanic Broadcasting is expected to get a government thumbs-up soon.
Pharmaceutical Executive February 1, 2006 Jere Doyle	Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.
Entrepreneur November 2006 Chris Penttila	No Deal An immigrant exodus could hurt your bottom line.
Job Journal September 9, 2007 Rich Heintz	Despite Tough Political Climate, Hispanic Workers Make Impressive Progress Hispanic workers are among the fastest-growing segments of the US labor force -- and also one of two groups reporting the highest levels of severe discrimination in the workplace.
Financial Planning April 1, 2011 Eduardo Ramos	Courting the Latino Market In many ways, the Hispanic or Latino market is very similar to any other market of financial planning clients. On the other hand, if you don't know many Hispanics or have any Hispanic clients, it can be a hard market to break into.
AskMen.com Justin Becker	How To: Learn The Basics Of Spanish Here's a quick tutorial on the basics of Spanish, especially useful for travel.
Mother Jones August 2000 Linda Weber	Star Spanglish Banner As this sampling attests, writers, musicians, and filmmakers have thrown Hispanic and U.S. cultures into the blender, and audiences -- both Latino and Anglo -- are sipping the bilingual, bicultural concoction con sabor.
Search Engine Watch June 22, 2004 Anne Kennedy	Search Marketing & the Spanish Speaking Internet Looking for the hottest market potential in search? Search en Espanol. A special report from the Search Engine Strategies 2004 Conference.
Job Journal May 2, 2004 Julia Hollister	California's Latino Population a Driving Force Demand for bilingual skills goes up with Latinos' purchasing power.
The Motley Fool October 11, 2011 Aimee Duffy	Cash In on Growth With These 7 Stocks Savvy investors can profit from the fastest-growing demographic driving economic growth with these stocks: Diageo... McDonald's... J.C. Penney... Kohl's... Toyota... General Motors... Southwest Airlines...
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM December 1, 2006 Colin Beasty	Required Reading: Gen Next? In their new book, Coming to Concurrence, authors Walker Smith, Ann Clurman, and Craig Wood explain that consumers now possess the tools, technologies, and determination to assert control, because they don't have the time, patience, or interest for mass marketing. Here's an interview with Smith on marketing success.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
U.S. Banker March 2007 Lee Conrad	Hispanic Demographic Commands Top Attention The Hispanic demographic is becoming ever more promising for mainstream and niche banks alike. But don't believe the Hispanic business owner is like the average business owner. He's not.
The Motley Fool March 2, 2006 Rich Duprey	Now for Sale in the Hispanic Market: Univision With the Spanish television giant up for sale, possible suitors are lining up. Investors, take note.