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CRM
June 1, 2005
Alexandra DeFelice |
On the Scene: Understanding Hispanic Culture A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group.   |
U.S. Banker
October 2008
Anthony Malakian |
New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities. |
Food Processing
October 2005
John L. Stanton |
Market View: A China-sized market ... right here Food companies trying to get a foothold in China with brand building and production may be missing, in terms of spending, an even bigger market right here at home -- Hispanics. |
Investment Advisor
November 2009
Savita Iyer-Ahrestani |
Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors. |
U.S. Banker
March 2007
Lee Conrad |
Hispanic Demographic Commands Top Attention The Hispanic demographic is becoming ever more promising for mainstream and niche banks alike. But don't believe the Hispanic business owner is like the average business owner. He's not. |
InternetNews
April 14, 2004
Robyn Greenspan |
Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. |
InternetNews
January 12, 2004
Pamela Parker |
Habla Interactive? Online Hispanic publishers unite to push their collective agenda with advertisers. |
Knowledge@Wharton
August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
Financial Planning
November 1, 2009
Donna Mitchell |
Hispanic Americans' Retirement Needs Hispanic Americans are more dependent on Social Security for retirement income than other groups and will increasingly need to look for a variety of solutions to ensure a comfortable retirement. |
Financial Planning
April 1, 2011
Eduardo Ramos |
Courting the Latino Market In many ways, the Hispanic or Latino market is very similar to any other market of financial planning clients. On the other hand, if you don't know many Hispanics or have any Hispanic clients, it can be a hard market to break into. |
Information Today
April 22, 2010 |
EBSCOhost Adds U.S. Hispanic Historical Collection This database provides a digital collection of historical content pertaining to U.S. Hispanic history, literature, and culture. |
The Motley Fool
July 11, 2011
Aimee Duffy |
What Every Company Can Learn From Kraft Kraft's renewed focus on the U.S. Hispanic market is a brilliant move. |
BusinessWeek
September 22, 2003
Gene G. Marcial |
Tuning In to SBSA Spanish Broadcasting System, No. 2 in revenues among Spanish-language radio outfits, may have buyers dialing its number -- now that Univision's proposed purchase of Hispanic Broadcasting is expected to get a government thumbs-up soon. |
Entrepreneur
October 2003
Melissa Campanelli |
Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right? |
BusinessWeek
March 15, 2004 |
P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy |
IDB America
August 2001
Charo Quesada |
A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues... |
FDIC FYI
April 22, 2005 |
FYI: An Update on Emerging Issues in Banking How can bankers and realtors help the rapidly growing Hispanic population realize the American dream of homeownership? Bridging the information gap that Hispanic households have about the home-buying process is a good start. |
The Motley Fool
October 11, 2011
Aimee Duffy |
Cash In on Growth With These 7 Stocks Savvy investors can profit from the fastest-growing demographic driving economic growth with these stocks: Diageo... McDonald's... J.C. Penney... Kohl's... Toyota... General Motors... Southwest Airlines... |
BusinessWeek
March 15, 2004 |
How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs |
Job Journal
September 9, 2007
Rich Heintz |
Despite Tough Political Climate, Hispanic Workers Make Impressive Progress Hispanic workers are among the fastest-growing segments of the US labor force -- and also one of two groups reporting the highest levels of severe discrimination in the workplace. |
Prepared Foods
July 16, 2007
Tom Zind |
A Tough Temptation Truly understanding the North American Hispanic market is essential, but the food preferences of this culturally diverse group are anything but homogeneous. |
Fast Company
March 2008
Ellen McGirt |
A Hola Surfers! When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know -- go with what you know works. |
Information Today
January 10, 2008 |
Readex to Release Hispanic American Newspapers, 1808--1980 This new digital resource represents what the company calls the single largest compilation of Spanish-language newspapers printed in the U.S. during the 19th and 20th centuries. |
Food Processing
September 2012
Diane Toops |
The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups. |
CRM
March 2008
Jessica Tsai |
The Markets Within the Masses When marketers try to reach a particular demographic, the successes - and failures - reflect on all of us. |
Prepared Foods
February 2008
William A. Roberts, Jr. |
Article: The Hispanic Influence The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base. |
Investment Advisor
February 2010 |
Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients. |
BusinessWeek
January 17, 2005
Brian Grow |
Tapping A Market That Is Hot, Hot, Hot With Hispanics' wealth and population rising three times faster than the U.S. average, the FDIC predicts that they will account for more than 50% of U.S. retail banking growth over the next decade, yet 56% have no bank accounts. |
Food Processing
April 2009
Mark Anthony |
Mainstreaming Hispanic Flavors As an ethnic group, Hispanics are approaching 25 percent of the population; their influence on flavors and food product development is even bigger. |
BusinessWeek
December 29, 2010
McCormick & Jones |
A Changing Census Tilts Toward the GOP Their gains in House redistricting could mean an advantage in the 2012 Presidential race. |
The Motley Fool
October 13, 2011
Shubh Datta |
P&G: Hola, Latinos! Procter & Gamble looks to focus its attention on the Hispanic market. |
Salon.com
May 30, 2001
Richard Rodriguez |
Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans? |
BusinessWeek
March 15, 2004
Brian Grow |
Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready? |
BusinessWeek
March 13, 2006
David Kiley |
Laughing Out Loud In Spanish Warm-and-fuzzy Hispanic TV ads are giving way to the crude and funny. |
Entrepreneur
April 2004
Kim T. Gordon |
In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start. |
Inc.
May 2006
Patrick Cliff |
Adios To A Pioneering Hispanic Marketing Firm Spanish-language marketing is huge. So why did this firm fail? |
The Motley Fool
March 15, 2005
Rich Duprey |
Retailers Hablan Espanol Marketing to the Hispanic community has become a necessity for clothing retailers. |
Entrepreneur
May 2008
Francine Kizner |
Talk to Me How did one couple reach out to the Hispanic business community? By speaking the same language. |
Financial Planning
October 1, 2010
Carmen Wong Ulrich |
What's Next for Diversity The face of financial planners is changing. As go the shifting demographics of this country, so goes financial planning. |
The Motley Fool
March 2, 2006
Rich Duprey |
Now for Sale in the Hispanic Market: Univision With the Spanish television giant up for sale, possible suitors are lining up. Investors, take note. |
Entrepreneur
November 2006
Chris Penttila |
No Deal An immigrant exodus could hurt your bottom line. |
National Real Estate Investor
May 1, 2006
Jennifer Popovec |
Targeting the Ethnic Shopper The shopping center industry as a whole has yet to reach ethnic consumers, despite the prospect of capturing hefty revenues -- and the majority of retail real estate owners across the nation have no formal strategy for tapping the wallets of these growing populations. |
Job Journal
May 2, 2004
Julia Hollister |
California's Latino Population a Driving Force Demand for bilingual skills goes up with Latinos' purchasing power. |
BusinessWeek
June 5, 2006
Brian Grow |
Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge. |
CIO
July 1, 2001
Susannah Patton |
The Old College Bank Chances are, your alma mater has already drained more than a few dollars from your bank account. DePaul University in Chicago, however, wants its alums to put all their money in the bank -- preferably its own... |
CRM
March 2008 |
Online Exclusive: The Making of a Multicultural Campaign Before launching a multicultural campaign, marketers should know how the consumers are using the products in real time, how they live their lives in real time. |
Food Processing
July 2013
John Stanton |
Marketing Insights: When It Comes To Brand Longevity, Is It Good Luck Or Good Marketing? Goya's 75 years is a tribute to a great company but is also a testament to sound marketing. |
InternetNews
January 2, 2004
Robyn Greenspan |
Ethnic Personalities Apparent Online An examination of the African-American, white, and English-speaking Hispanic Internet population revealed as much diversity online as there is offline. |
BusinessWeek
March 15, 2004 |
Here Come The Latino Home Buyers Former HUD Secretary Henry Cisneros says by decade's end, this group will buy some 3 million homes, including thousands from his company |
