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Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.   |
Knowledge@Wharton
August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
National Real Estate Investor
May 1, 2006
Jennifer Popovec |
Targeting the Ethnic Shopper The shopping center industry as a whole has yet to reach ethnic consumers, despite the prospect of capturing hefty revenues -- and the majority of retail real estate owners across the nation have no formal strategy for tapping the wallets of these growing populations. |
Reason
May 2009
Tim Cavanaugh |
Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter. |
Salon.com
May 30, 2001
Richard Rodriguez |
Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans? |
BusinessWeek
July 8, 2010
Burt Helm |
Ethnic Marketing: McDonald's Is Lovin' It McDonald's is increasingly taking its marketing cues from minority groups, which it considers to be trendsetters for white America. |
Entrepreneur
May 2005
Melissa Campanelli |
Minority Rules Ethnic minority groups are stepping up their online activity. Will targeting ethnic groups be a part of your business plan? And do you have what it takes to meet their needs? |
Investment Advisor
February 2010 |
Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients. |
Entrepreneur
November 2006
Kim T. Gordon |
Radio's New Wave It's not just for local advertisers anymore - with online radio and simulcasting, you can now broadcast your message to millions. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
BusinessWeek
March 15, 2004
Brian Grow |
Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready? |
U.S. Banker
February 2007
Karen Krebsbach |
Marketing: Affluent Asian Americans Elusive for Some Banks While a number of banks, like Los-Angeles-based Nara Bancorp and Wilshire Bancorp, were created to sell predominantly to Korean Americans or Chinese Americans, other banks in other parts of the U.S. have struggled to make the Asian American market a natural fit. |
BusinessWeek
March 15, 2004 |
P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy |
InternetNews
January 2, 2004
Robyn Greenspan |
Ethnic Personalities Apparent Online An examination of the African-American, white, and English-speaking Hispanic Internet population revealed as much diversity online as there is offline. |
Food Processing
September 2012
Diane Toops |
The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups. |
Entrepreneur
June 2003
Kim T. Gordon |
�Se Habla Espanol? If you don't already, it's time to start. Tapping the Latino market could translate to increased sales. |
InternetNews
January 12, 2004
Pamela Parker |
Habla Interactive? Online Hispanic publishers unite to push their collective agenda with advertisers. |
BusinessWeek
March 15, 2004 |
How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs |
U.S. Banker
October 2008
Anthony Malakian |
New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities. |
Pharmaceutical Executive
October 1, 2006
Debrianna Obara |
Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing. |
Investment Advisor
November 2009
Savita Iyer-Ahrestani |
Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors. |
Information Today
January 10, 2008 |
Readex to Release Hispanic American Newspapers, 1808--1980 This new digital resource represents what the company calls the single largest compilation of Spanish-language newspapers printed in the U.S. during the 19th and 20th centuries. |
Entrepreneur
December 2005
Sara Wilson |
Pushing Forward Is enough being done in the franchise industry to encourage diversity? An expert has his say. |
Financial Planning
October 1, 2010
Carmen Wong Ulrich |
What's Next for Diversity The face of financial planners is changing. As go the shifting demographics of this country, so goes financial planning. |
InternetNews
January 26, 2004
Janis Mara |
AOL Latino Signs Major Brand Sponsors As the Hispanic market grows, online and off, sponsors take interest. |
InternetNews
April 14, 2004
Robyn Greenspan |
Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. |
Fast Company
March 2008
Ellen McGirt |
A Hola Surfers! When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know -- go with what you know works. |
IDB America
August 2001
Charo Quesada |
A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues... |
BusinessWeek
September 22, 2003
Gene G. Marcial |
Tuning In to SBSA Spanish Broadcasting System, No. 2 in revenues among Spanish-language radio outfits, may have buyers dialing its number -- now that Univision's proposed purchase of Hispanic Broadcasting is expected to get a government thumbs-up soon. |
Food Processing
October 2005
John L. Stanton |
Market View: A China-sized market ... right here Food companies trying to get a foothold in China with brand building and production may be missing, in terms of spending, an even bigger market right here at home -- Hispanics. |
BusinessWeek
June 5, 2006
Brian Grow |
Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge. |
BusinessWeek
March 24, 2011
Ronald Grover |
Making Public Radio a Little More Private A group of media investors, seeing a way to thrive without federal funds, is looking to acquire local stations in Southern California. |
Entrepreneur
October 2003
Melissa Campanelli |
Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right? |
The Motley Fool
July 11, 2011
Aimee Duffy |
What Every Company Can Learn From Kraft Kraft's renewed focus on the U.S. Hispanic market is a brilliant move. |
Salon.com
October 25, 2000
Anthony York |
Could Gore lose California? Republicans say yes, most Dems say no. But Clinton's planning a visit to rally the base, just in case... |
CRM
February 1, 2007
Jessica Sebor |
Hispanic Marketing Goes to Universidad The first Hispanic-focused marketing courses crop up at Midwest colleges and online, speaking to a need in the workforce for multicultural marketers. |
Bank Technology News
March 2001
Daniel Joelson |
U.S. Financial Firms Cater To Latinos How to serve the burgeoning Hispanic population in the U.S.? Offer more comfortable ways to manage finances... |
The Motley Fool
October 11, 2011
Aimee Duffy |
Cash In on Growth With These 7 Stocks Savvy investors can profit from the fastest-growing demographic driving economic growth with these stocks: Diageo... McDonald's... J.C. Penney... Kohl's... Toyota... General Motors... Southwest Airlines... |
Reason
May 2001
Nick Gillespie |
The Census and The Sopranos Adventures in a post-racial America... |
The Motley Fool
October 13, 2011
Shubh Datta |
P&G: Hola, Latinos! Procter & Gamble looks to focus its attention on the Hispanic market. |
Food Processing
October 2011
Diane Toops |
Product Developers Find Ethnic Flavors Continue To Succeed with U.S. Consumers With Mexican, Chinese, etc., now mainstream, adventurous shoppers look for Thai, Japanese and Caribbean foods. |
Entrepreneur
May 2008
Francine Kizner |
Talk to Me How did one couple reach out to the Hispanic business community? By speaking the same language. |
Financial Planning
May 1, 2006
Pam Black |
Adviser Pulse: Life Insurance for Hispanics A new study suggests that Hispanics show different tendencies when considering the purchase of life insurance. |
Foundation News & Commentary
Sep/Oct 2006
Emmett D. Carson |
The Black/Brown Divide There is much that foundations can do to improve relations between Mexican and African Americans. By creating a shared dialogue, foundations can assist African and Mexican Americas in finding and acting on their mutual self-interest. |
Salon.com
April 27, 2002
Suzy Hansen |
The browning of America Author Richard Rodriguez talks about the erotic conundrum of race mixing in America, his strange love for Richard Nixon and why George W. Bush is our first Hispanic president... |
The Motley Fool
February 23, 2011
Selena Maranjian |
How Going Bilingual Greatly Benefits These Companies Businesses can reap big profits by courting Spanish-speaking consumers in person and on the web. |
HBS Working Knowledge
November 5, 2012
Carmen Nobel |
What Wall Street Doesn't Understand About International Trade Historically, Wall Street has failed to consider the local ethnic population trading strategy when assessing the value of a firm. |
Prepared Foods
April 1, 2005
Kerry Hughes |
A Flavor for Authenticity While Indian food has been touted for several years as the next up and coming ethnic cuisine to become popular in the U.S., other ethnic food markets gaining momentum are Mediterranean (beyond Italian cuisine) and foods from the Caribbean. |
Financial Planning
April 1, 2011
Eduardo Ramos |
Courting the Latino Market In many ways, the Hispanic or Latino market is very similar to any other market of financial planning clients. On the other hand, if you don't know many Hispanics or have any Hispanic clients, it can be a hard market to break into. |
BusinessWeek
March 13, 2006
David Kiley |
Laughing Out Loud In Spanish Warm-and-fuzzy Hispanic TV ads are giving way to the crude and funny. |
