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The Motley Fool
January 10, 2007
Emil Lee |
Emmis' Signal to Get Stronger Radio broadcaster Emmis Communications reported horrid third-quarter results, but made upbeat comments about its future outlook.   |
Entrepreneur
November 2006
Kim T. Gordon |
Radio's New Wave It's not just for local advertisers anymore - with online radio and simulcasting, you can now broadcast your message to millions. |
Salon.com
June 6, 2000
Damien Cave |
Radio roadkill Will Net car radios squash traditional broadcasters flat? |
Wired
March 2005
Charles C. Mann |
The Resurrection of Indie Radio FM never sounded so freaking good. How the coming digital boom - and Big Radio's bottom line - is driving the new golden age of multichannel, microniche broadcasting. |
Entrepreneur
November 2004
Catherine Seda |
Listen Up! Thinking of advertising on internet radio? Here are a few tips based on audience demographics and behaviors. |
Entrepreneur
February 2008
Mark Henricks |
Is This Thing On? Digital radio promises to revolutionize the world of broadcasting, exponentially increasing the number of stations and making radio a better advertising vehicle for entrepreneurs trying to reach small niche markets. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
The Motley Fool
January 24, 2005
Kelvin Taylor |
Clear Channel Changing Its Tune Clear Channel is betting that HD radio will give consumers what they're looking for. |
Entrepreneur
January 2004
Kim T. Gordon |
Turn It Up Learn what your radio ads need to succeed, and get ready to make some noise. |
The Motley Fool
April 27, 2006
Rick Aristotle Munarriz |
Terrestrial Radio Bites Back If the ultimate product runs lean on advertising, Clear Channel has a hit with its Formal Lab, though it ultimately adds up to a poor man's version of satellite radio. Investors, take note. |
PC Magazine
March 14, 2007
Dan Evans |
Tune in to Digital Radio Digital broadcasting and higher-definition signals are revolutionizing television. Can they do the same for another traditionally analog medium -- the radio? |
Wired
August 21, 2007
Steve Knopper |
Arbitron's Portable People Meter Eavesdrops on Your Musical Life The survey-research company Arbitron has been paying listeners since the 1960s to keep a handwritten log of every station they tune in to, so radio stations can have bragging rights. |
| Knowledge@Wharton |
Is Internet Radio Dying? The days of independent radio on the Net could be numbered, say some experts. A recently established royalty fee payable to record companies may price many small content providers out of the market, leaving some with no choice but to shut down. |
The Motley Fool
July 20, 2004
Seth Jayson |
Less Is More at Clear Channel Clear Channel, the communications giant that brings you radio ads and billboards galore, announced that it would require its radio stations to run less advertising. |
The Motley Fool
May 5, 2006
Amanda Tyler |
Radio One Fine-Tunes Strategy The broadcaster takes a first-quarter beating but still tops guidance. Investors, watch for the company to focus more on its Internet business and strengthen its station portfolio with more acquisitions. |
PC World
April 19, 2001
Frank Thorsberg |
Web Radio Goes Silent in Legal Crossfire Broadcast stations suspend Webcasting while caught between union battle and copyright fights... |
Entrepreneur
April 2004
Kim T. Gordon |
In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start. |
Fast Company
Pavithra Mohan |
Pandora Wants You To Get Intimate With Brands In Exchange For Ad-Free Streaming The online radio platform has introduced Sponsored Listening, a new advertising product that lets listeners trade 15 seconds of "engagement" with a brand for an hour of uninterrupted radio time. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
BusinessWeek
December 18, 2006
Stephen H. Wildstrom |
You Heard Right: HD Radio HD radio aims to deliver big improvements in quality and a wealth of new services. But as with digital television, HD radio's reality falls far short of its promise. |
Entrepreneur
January 2005
Kim T. Gordon |
Say It Again To get the attention of multitasking consumers, position your ad message in multiple media. |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
Inc.
March 1, 2003
Leslie Brokaw |
Marketing: Living Up and Down the Dial As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime. |
New Architect
February 2003
Bret A. Fausett |
Radio, Radio Why not let the webcasters play? |
BusinessWeek
January 31, 2005
Gene G. Marcial |
The Dutch May Tune In Arbitron Arbitron is to radio audience data what Nielsen Media Research is to TV. Some pros are high on Arbitron, up from a 52-week low of 31 to 37.56 on Jan. 19. |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
InternetNews
December 8, 2006
Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
BusinessWeek
March 24, 2011
Ronald Grover |
Making Public Radio a Little More Private A group of media investors, seeing a way to thrive without federal funds, is looking to acquire local stations in Southern California. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
The Motley Fool
April 17, 2007
Rick Aristotle Munarriz |
Google Sends a Clear Message Google strikes a radio ad deal with Clear Channel. Investors, everyone wins here. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
PC Magazine
September 9, 2003
Bill Machrone |
Internet Radio: Failed Promise? At least Internet radio stations have a reprieve from the record companies' usual shortsighted thuggery. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
Fast Company
July 1, 2007
Michael A. Prospero |
Radio Active Next-generation technology and smart design are reinvigorating the airwaves. Is it time to jump on board high-def radio? |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
Salon.com
June 28, 2001
Eric Boehlert |
One big happy channel? The Telecommunications Reform Act handed over control of the radio airwaves to a chosen few. Will TV be next? |
Inc.
April 2004
Ellen Neuborne |
Dude, Where's My Ad? In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
Salon.com
March 26, 2002
Katharine Mieszkowski |
Web radio's last stand A new ruling involving the Digital Millennium Copyright Act is set to wipe out independent online music stations... |
CRM
June 2015
Oren Smilansky |
Nielsen Will Rate Internet-Streamed Shows Efforts are under way to calculate viewership as interest continues to shift away from cable TV |
AskMen.com
March 9, 2003
Bernie Alexander |
TV Ratings Demystified Have you ever wondered why some shows remain on television while others are yanked faster than donuts at your local Krispy Kreme? It's all about whether audiences are interested enough for networks to justify keeping certain shows on the air. This is measured with TV ratings. |
The Motley Fool
January 13, 2005
Rick Aristotle Munarriz |
Sirius Impressions Satellite radio may be bigger than you think. But XM and Sirius need to play a bigger part in authoring their spoken content, while turning to brand advertisers to sponsor their music channels. |
Salon.com
March 14, 2001
Eric Boehlert |
Pay for play Why does radio suck? Because most stations play only the songs the record companies pay them to. And things are going to get worse... |
Mother Jones
August 1999
Alex Markels |
Low Power To The People Muted by the high cost of broadcast licenses, diverse voices may yet step up to the mike, thanks to a new FCC proposal |
BusinessWeek
July 12, 2004
Bianco & Lowry |
Quality News: Who Will Pay The Tab? Americans remain heavily dependent on the mass media for national and international news. With the decline of mass media what will be the fate of news in the micromarketing era? |
InternetNews
October 28, 2008
David Miller |
Tracking Success in Online Ads' Brave New World How do we measure whether ads worked or failed when it comes to video, social media or p2p networks? A lot is riding on the answer. |
Salon.com
June 19, 2002
Gary Dretzka |
Satellite radio to the rescue Corporate dreck dominates the FM airwaves like never before, but hope for music lovers may finally have arrived. |
The Motley Fool
August 2, 2006
Rick Aristotle Munarriz |
XM and Google Ad it Up This morning's announcement that Google will begin serving up ads on non-music XM Satellite Radio stations is just the next step in Google's plan to reign supreme as the ad enabler of all trades. Investors, take note. |
