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Entrepreneur
February 2008
Mark Henricks |
Is This Thing On? Digital radio promises to revolutionize the world of broadcasting, exponentially increasing the number of stations and making radio a better advertising vehicle for entrepreneurs trying to reach small niche markets.   |
Fast Company
Pavithra Mohan |
Pandora Wants You To Get Intimate With Brands In Exchange For Ad-Free Streaming The online radio platform has introduced Sponsored Listening, a new advertising product that lets listeners trade 15 seconds of "engagement" with a brand for an hour of uninterrupted radio time. |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
Reason
May 2009
Tim Cavanaugh |
Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter. |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
Inc.
March 1, 2003
Leslie Brokaw |
Marketing: Living Up and Down the Dial As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime. |
BusinessWeek
October 14, 2010
Ari Levy |
Pandora's Next Frontier: Your Wheels Pandora, the leader in Web radio is stepping up its efforts to reach commuters. |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
Wired
January 18, 2008
Brendan I. Koerner |
Why Things Suck: Radio The FM band between 92.1 and 107.9, where commercial stations reign, is mostly a desert of robo-DJs and pop pabulum. |
Entrepreneur
December 2004
Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
Fast Company
John Paul Titlow |
Pandora's "Serial" Deal Is Great News For Podcast Nerds And Internet Radio It seems like such a no-brainer, it's hard to believe it didn't happen five years ago: Internet radio service Pandora is moving into podcasts. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
Salon.com
June 16, 2000
Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
PC Magazine
February 1, 2008
Alan Henry |
Best of the Internet (Vol.27 No.3) The Autolog... Virtenna Radio... Cocomment... |
BusinessWeek
March 24, 2011
Ronald Grover |
Making Public Radio a Little More Private A group of media investors, seeing a way to thrive without federal funds, is looking to acquire local stations in Southern California. |
Fast Company
Chris Chafin |
Since 2004, This Small Team Has Been Crushing The Podcasting Competition Podcasting has put public radio -- usually one of the sleepier corners of media -- at the white-hot epicenter of pop culture. |
CRM
July 2015
Maria Minsker |
Serial Puts Podcasts on Marketers' Maps A historically slow-growing channel, the podcast is now turning heads |
Inc.
December 2007
Sarah Goldstein |
You Are On the Air Radio and TV producers are looking for shows starring smart CEOs. |
InternetNews
January 26, 2004
Zachary Rodgers |
Bits & Bytes Eyeblaster secures $8 Million funding round... DoubleClick offers MediaVisor to U.K. clients... SMS connects radio listeners with DJs. |
IEEE Spectrum
January 2007
Kieron Murphy |
When Radio Was America Alfred Balk's book, The Rise of Radio: From Marconi Through the Golden Age, moves rapidly from the invention of the technology to its implementation, proceeding from Morse to Maxwell to Marconi and others. |
| Knowledge@Wharton |
Is Internet Radio Dying? The days of independent radio on the Net could be numbered, say some experts. A recently established royalty fee payable to record companies may price many small content providers out of the market, leaving some with no choice but to shut down. |
Job Journal
January 18, 2009
Janet White |
Get the Job by Having It Traditional job hunting is all about the process of getting hired, but a job-search expert suggests a more transcendent approach: Get the job of your dreams by thinking, speaking and acting as if you already have it. |
Entrepreneur
January 2006
Kim T. Gordon |
Small-Screen Dream No need to spend millions to get on the big networks -- savvy entrepreneurs can reach their best customers with these 5 simple steps for launching a cable ad campaign. |
Fast Company
Neal Ungerleider |
Why Norway Is Ditching FM Radio No more FM? Norway is becoming the first country to scrap FM broadcasts and switch to all-digital broadcasts for radio. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
IEEE Spectrum
November 2009
Glenn Zorpette |
It's the Stupidity, Stupid What the demotion of classical station WQXR to 600 watts means for civilization |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Popular Mechanics
September 16, 2008
Glenn Derene |
Is the Music Industry Trying to Kill Modern Internet Radio? Why the creator of Pandora might have to shut down and whether Apple or Microsoft will have to bail out the Web's favorite personalized music service, even as they unveil their own. |
The Motley Fool
July 19, 2010
Mac Greer |
The Real Threat to Sirius XM? In this third part of our four-part series, Sirius Buzz writer Spencer Osborne discusses what is the biggest danger to the future of Sirius XM? Is it Apple's iTunes, terrestrial radio, or Internet radio? |
Salon.com
June 6, 2000
Damien Cave |
Radio roadkill Will Net car radios squash traditional broadcasters flat? |
Fast Company
March 2015
Rebecca Greenfield |
The Future of Media is Podcasting What's most interesting about the podcast Serial is that it is the most prominent example of an experiment that could reshape business models throughout the entertainment industry. |
The Motley Fool
July 20, 2004
Seth Jayson |
Less Is More at Clear Channel Clear Channel, the communications giant that brings you radio ads and billboards galore, announced that it would require its radio stations to run less advertising. |
The Motley Fool
March 23, 2011
Rick Aristotle Munarriz |
Does Sirius XM Want to Make Howard Stern Angry? Sirius XM has a legal tussle with its biggest celebrity. |
The Motley Fool
December 22, 2009
Rick Aristotle Munarriz |
Sirius XM 1, Citadel 0 Citadel's bankruptcy is only the latest step down for terrestrial radio. |
PC Magazine
May 2, 2008
Brian Heater |
Radio 2.0 Although many people are still tied to terrestrial radio, a new era is on the horizon. Wi-Fi radio lets you listen to Internet stations on any Wi-Fi-enabled device, not just your laptop. |
The Motley Fool
November 1, 2011
Rick Aristotle Munarriz |
Good News and Bad News at Sirius XM The third-quarter financials provide a mixed -- yet improving -- snapshot. |
BusinessWeek
November 14, 2005
Heather Green |
Searching For The Pod Of Gold As podcasting's popularity grows, companies are seeing dollar signs. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Fast Company
April 2010
Lidsky & Macsai |
A Look at the Ever-Expanding Podcast Universe As the podcast universe expands, the business supporting it continues to mature. |
The Motley Fool
July 7, 2008
Rick Aristotle Munarriz |
The Last Big Radio Deal It may be all downhill for Rush Limbaugh, Howard Stern, and the rest of the broadcasting world's talk show stars. |
Financial Planning
January 1, 2012
John J. Bowen, Jr. |
Money Belters Most planners never pay attention to the way they sound. You don't have to make this mistake, if you realize your voice can really help you get -- and keep -- the attention of highly desirable affluent clients and prospects. |
Popular Mechanics
September 22, 2009
Seth Porges |
In Defense of FM Radio on MP3 Players Yes, Apple has pushed me back into FM radio. |
The Motley Fool
April 3, 2009
Tim Beyers |
I'm Bearish on Sirius XM A cash-strapped satellite radio supplier will have trouble keeping its top talent. |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
Home Theater
April 6, 2009 |
Music Industry Loses Grip on Young More bad news for the music industry: Not only are young listeners buying fewer CDs - they're also downloading less music, even from illegal sources. |
Home Theater
July 2, 2008 |
HD Radio Stations: More Power, Please FM stations are lobbying the FCC for permission to boost their signals and expand their audience. |
The Motley Fool
May 30, 2011
John Oram |
Pandora Media Ready for IPO The radio service files a prospectus with the SEC. |
InternetNews
October 1, 2008
Andy Patrizio |
11th Hour Save for Internet Radio Bill that would spare Internet radio stations a 70 percent royalty rate is headed for the President's desk. |
