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CIO
November 11, 2010
Joab Jackson |
TV Execs: Social Media Influence Still Anecdotal Quantifying the effect of social media on television viewership remains tricky, a television conference panel concludes.   |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
CFO
May 1, 2010
Alix Stuart |
"Massive Ratings Don't Always Translate into Big Profits." Programming a TV network is both art and science, and this CFO is happy to supply the science. An interview with Michael Pickrum, CFO of Black Entertainment Television LLC. |
Home Theater
May 6, 2010
Mark Fleischmann |
HD Signals Lag HDTVs Some homes have the sets but can't get the broadcasts. |
CRM
June 2015
Oren Smilansky |
Nielsen Will Rate Internet-Streamed Shows Efforts are under way to calculate viewership as interest continues to shift away from cable TV |
IEEE Spectrum
December 2005
Jen Lin-Liu |
Digital TV Trial Brews in China The central government's ambition is to have all of eastern China viewing digital television by 2008 and the rest of the country by 2015. With Qingdao going completely digital in some areas, the Chinese government is calling the Qingdao model a success that should be copied in other cities. |
Home Theater
May 30, 2008 |
Nielsen: Million of Analog-TV Homes Unready Nearly 10 million American homes are "completely unready" for the DTV transition, according to a Nielsen Media Research. |
CRM
February 2012
Marshall Lager |
The Keeler Principle Hit 'em where they ain't works great in baseball, not in business. Do you know where your fans are? All of them? You'd better, because if you're hitting your message to where they ain't, things are going to go bad in a hurry. |
| Knowledge@Wharton |
That Ad is So Entertaining... But Can It Sell? Who Knows An entertaining commercial on a prime-time television show might be a good way to build a brand's image, but a straightforward spot with a prominent toll-free phone number is the best way for a company to move inventory fast. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
| AskMen.com |
No More TV For Millions More than 2 million households are in danger of seeing their major broadcast TV channels disappear into a fuzz of static when analog service ends Friday, according to surveys. |
The Motley Fool
December 11, 2009
Anders Bylund |
A Revolution in Media Measurement Nielsen sold most of its publishing operations to a private investor group and shut down the rest, a move that highlights how important the company's core competency of audience measurement really is. Unfortunately, it's also a dying business model. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
The Motley Fool
November 7, 2011
Rebecca Lipman |
Google to Take on Cable TV Stocks: Short-Sellers Smell Blood Do you agree with the bearish opinion on these stocks? |
Reason
May 2009
Tim Cavanaugh |
Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter. |
Home Theater
March 20, 2008 |
Net Viewing of Full TV Shows Rises Internet users have progressed beyond quick youtube clips to widespread viewing of full-length network television shows, according to a new study. |
The Motley Fool
June 14, 2010
Jim Mueller |
Disney Is Getting Dangerous Disney's shift away from studio revenue and toward media, relying more and more on television advertising and fees paid by cable operators, might have come at the worst possible time. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
Home Theater
December 16, 2008 |
U.S. HDTV Adoption Increases HDTV is booming. By how much, we're not sure. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
Information Today
August 29, 2013 |
Nielsen Acquires Bowker Products Nielsen continues to collect more data than who's watching what on television: It has expanded its book-related intelligence information through its recent acquisition of Bowker's market research and commerce solutions products. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
October 12, 2007
Anders Bylund |
TiVo Steals Nielsen's Business TiVo is reporting TV ratings, has access to a gold mine of data, and is getting a larger distribution system rolling. Is Nielsen needed anymore? |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
InternetNews
April 13, 2005
Sean Michael Kerner |
Firefox Popularity Spurs Mozilla Traffic Surge New stats from Nielsen/NetRatings report that traffic to the Mozilla.org website is up by 284 percent. |
Popular Mechanics
May 5, 2008
Glenn Derene |
Digital Transition Looms, but Do Americans Have a Right to TV? A look at how much it costs to get everyone on board the digital bandwagon, and how the cost compares to what the government spends on other things. |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
The Motley Fool
June 14, 2011
Amanda B. Kish |
A Game Changer for Mutual Funds Morningstar announces a new analyst ratings system that could have meaningful implications for the mutual fund world. |
The Motley Fool
June 3, 2010
Anders Bylund |
Stay Away From This IPO Nielsen must find new ways to make money, because the old one is going kaput. |
CRM
February 6, 2013
Judith Aquino |
Twitter Snaps Up Social TV Analytics Firm Bluefin Labs This acquisition gives Twitter a stronger grasp on second-screen advertising. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
Search Engine Watch
April 4, 2000 |
The Problems With Rating Services Not only are figures from the web's major ratings services are far from perfect, but they can be and are manipulated much more by web property owners than could ever happen when compared to television ratings. |
The Motley Fool
September 29, 2009
Stephen Mauzy |
Don't Write Off the Television Stocks Video didn't kill the radio star, nor will the Internet kill the television star. |
Food Processing
October 2009 |
Nielsen, IRI Joint Venture for Consumer Shopping Panels The pool of households will be owned by the joint venture, but the techniques used for projecting, analyzing and delivering insights will remain proprietary to each company. |
Fast Company
October 2005
Ryan Underwood |
TV Guider Susan Whiting, President and CEO of Nielsen Media Research, shares her thoughts on the future of television, what to do in a fight with Rupert Murdoch, and the virtues of mystery novels. |
Home Theater
November 5, 2009
Mark Fleischmann |
Despite DVR, Viewers Still Spud-like Far from sapping ratings, recorders have become hit makers. |
InternetNews
September 24, 2009 |
Social Network Ad Spend Surging Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites. |
InternetNews
November 20, 2009 |
Facebook Becoming Online Video Hub New analysis from Nielsen points to growing popularity of social sites as video destinations. |
Investment Advisor
August 2010
Marlene Y. Satter |
Morningstar to Rate 529 Plans Morningstar, which has researched 529 plans for years, is now adding a qualitative rating system for the plans, and quantitative ratings on 529 options within the plans. |
Home Theater
September 11, 2008 |
Wilmington, NC Lives the DTV Future Now Folks in Wilmington, North Carolina are getting digital signals exclusively in a trial run for the overall U.S. DTV transition. |
The Motley Fool
November 9, 2011
Travis Hoium |
What Is the Future of TV? Apple and Google have taken aim at changing TV, but when will we get there? |
InternetNews
September 16, 2008
Kenneth Corbin |
Are We Ready for DTV? After a DTV test launch in North Carolina, a House subcommittee questions the country's preparedness for February's nationwide transition. |
Salon.com
May 26, 2000
Eric Boehlert |
Photo finish Read 'em and sweep: ABC and NBC tie for the May TV ratings sweeps, but both sides claim victory. |
InternetNews
January 24, 2007
Nicholas Carlson |
The Young, Smart And Loaded Watch Online TV For access to the young, the rich and the educated, advertisers should look to broadband video, according to a Nielsen Analytics report released today. |
The Motley Fool
May 18, 2005
Rick Aristotle Munarriz |
See You Next Fall The major broadcasting networks are announcing their new fall schedules this week. Keep an eye on the players as faltering ratings go hand-in-hand with lower sponsor revenues. |
The Motley Fool
August 24, 2010
Rick Aristotle Munarriz |
Goodbye, Fat Cable Bills More consumers are cutting the cord with their pay TV providers. |
PC Magazine
September 4, 2007
Anton Galang |
Q & A: The Watchful Eye of Gaming Patricia Vance, president of the Entertainment Software Rating Board, explains how games get their grades. |
