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Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads.   |
Home Theater
April 16, 2010
Mark Fleischmann |
Net TV Passes 50 Percent Mark A majority viewers watch at least some of their shows online. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
Home Theater
May 15, 2007 |
Cox Kills VOD Fast Forward The country's third-largest cable system has disabled the fast forward control for two video-on-demand (VOD) channels owned by Disney forcing viewers to watch the commercials. |
Fast Company
May 1, 2007 |
Final Word NBC Universal's Beth Comstock on the what-I-want-when-I-want-it viewer - and impatience. |
InternetNews
April 30, 2009
Michelle Megna |
Hulu, Disney Strike Deal on ABC TV Shows, Movies On the heels of last month's YouTube deal, Disney's latest online venture is an equity stake in rival Hulu. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
Home Theater
October 10, 2008 |
YouTube to Explore Media Retailing YouTube is getting into the media retail business. Soon the site that feeds video clips to millions will be selling music, movies, TV shows, games, books, and concert tickets. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
InternetNews
October 27, 2006
Roy Mark |
Online TV Gaining Market Share The small but growing number of consumers using the Internet to watch television broadcasts cite convenience and the ability to skip commercials as their primary motivators. |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
The Motley Fool
May 31, 2011
Tim Beyers |
Hollywood's Dumbest Move Yet Embrace streaming before it's too late, Tinseltown. |
PC World
October 24, 2007
Melissa J. Perenson |
Online Television Turning Into a Scavenger Hunt With networks launching new sites and trying new approaches to downloading TV programs, finding your favorite shows has become harder. |
The Motley Fool
February 23, 2007
Rick Aristotle Munarriz |
Disney's Grey Matter The family-entertainment giant hopes its hit show can deliver again with a spin-off. |
The Motley Fool
December 2, 2009
Hope Nelson-Pope |
Would You Pay for YouTube? The video-streamer wants to enter the big, wide world of fee-based content. How will viewers react? |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
InternetNews
March 31, 2009
Michelle Megna |
Disney/ABC Strikes Broadcast Deal With YouTube YouTube and Disney Media Networks today announced an agreement to show mini-episodes from ESPN and the Disney/ABC Television Group on ad-supported channels at the Google-owned video portal. |
The Motley Fool
February 21, 2007
Rick Aristotle Munarriz |
Hating on YouTube More networks are getting jittery over Google's YouTube site. But networks may be leaving money on the table by sidestepping YouTube. |
The Motley Fool
April 10, 2006
Rick Aristotle Munarriz |
Get Desperately Lost for Free The family entertainment giant will offer free, ad-supported streams of its hit ABC shows later this month. The shows, available the day after they first air on TV, will feature fresh ads that viewers won't be able to skip. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
Home Theater
July 24, 2008 |
YouTube and Amazon Invade Your TiVo TiVo will enable YouTube video clips to be viewed through everyone's favorite DVR. Also, TiVo has also signed an e-shopping deal with Amazon. |
Fast Company
November 2009
Dan Macsai |
Hulu's Competitors: The Wild World of Web TV Media giants and start-ups - not to mention pirates - are chasing an online-video audience of 158 million. Here's how key players connect to, and compete with, Hulu. |
Home Theater
November 5, 2009
Mark Fleischmann |
Despite DVR, Viewers Still Spud-like Far from sapping ratings, recorders have become hit makers. |
The Motley Fool
January 25, 2007
Steven Mallas |
Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified. |
The Motley Fool
September 20, 2006
Anders Bylund |
Fool on the Street: Disney Gets It At a Merrill Lynch analyst conference last week, Disney's president of the ABC Television Group spoke to investors about the future of television broadcasting. Here's the inside scoop on what these analysts know that individual investors don't. |
CIO
April 15, 2004
Alison Bass |
Must-See TV Ads An idea to tailor ads to individual viewers raises privacy concerns |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
InternetNews
April 19, 2007
Lisa Nadile |
Broadcasters, Content and the Un-YouTube Are video content deals among broadcasters driven by customer interest or YouTube? |
The Motley Fool
October 14, 2005
Nathan Alderman |
You're Watching the iTunes Network Apple's new video iPod could change TV forever. Even if downloading video does catch on, Apple may not ultimately be the biggest beneficiary; the company has a history of pioneering great technologies, only to watch rivals capitalize on them. |
The Motley Fool
November 7, 2006
Rick Aristotle Munarriz |
Can YouTube Me Now? Verizon Wireless is in advanced talks with YouTube to have the popular video-sharing site offer streaming video content for Verizon Wireless customers. YouTube would be a great catch for Verizon. |
The Motley Fool
August 26, 2009
Anders Bylund |
Google Spreads the Wealth Google is doing many things right in the YouTube video service -- but still leaves a lot to be desired. |
Fast Company
November 2013 |
New Research Says That Women Will Like Either Your Brand or Themselves--Not Both Don't make ads that are threatening to women. |
InternetNews
February 11, 2008
David Needle |
Video On The Web, Billions Served December was a record breaker for online video viewing; could the writer's strike have helped? |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
The Motley Fool
October 9, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube CBS and YouTube team up for content distribution. Google may soon discover that its biggest competitor in its bid for YouTube may be YouTube itself. |
AskMen.com
March 9, 2003
Bernie Alexander |
TV Ratings Demystified Have you ever wondered why some shows remain on television while others are yanked faster than donuts at your local Krispy Kreme? It's all about whether audiences are interested enough for networks to justify keeping certain shows on the air. This is measured with TV ratings. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
PC Magazine
February 6, 2007
Lance Ulanoff |
Online Video Saves Commercials YouTube, Google Video, Yahoo, and others are set to resurrect a dying marketing tool. |
BusinessWeek
August 6, 2009
Ronald Grover |
How Many Ads Will Net Viewers Watch? Different strategies: CBS.com is studying how to pile as many commercials as possible on Internet shows; Hulu wants to run fewer ads but charge more for them. |
Fast Company
January 2005
Kim Girard |
"Buy the Thighmast..." -- ZAP! Every ad travels with an electronic "header" from set-top box to TV. Fellenstein designed a way to trap that packet and effectively blacklist it. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
Fast Company
June 1, 2007 |
Digital Kingdom Since Disney-ABC pioneered selling downloads of TV shows on iTunes, more than 21 million downloads have been sold, for a total of $41,790,000. |
