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Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing.   |
Home Theater
April 16, 2010
Mark Fleischmann |
Net TV Passes 50 Percent Mark A majority viewers watch at least some of their shows online. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Home Theater
October 2, 2007 |
HD Ads Sell Better Viewers who watch high-def commercials are more likely to remember brands, buy stuff, and have a good time than viewers of standard-def commercials, according to a recent survey. |
PC Magazine
June 20, 2007 |
How Web Ads Follow You How ads give you ads based on your Web surfing behavior. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
July 15, 2006
Rick Aristotle Munarriz |
A Fool Looks Back Job ads and ad ratings played roles in this week's Wall Street flick: Improve your ads or else... Google's Ann Arbor Day... |
BusinessWeek
August 6, 2009
Ronald Grover |
How Many Ads Will Net Viewers Watch? Different strategies: CBS.com is studying how to pile as many commercials as possible on Internet shows; Hulu wants to run fewer ads but charge more for them. |
BusinessWeek
November 26, 2007
Jon Fine |
Data Geeks Make Good IAG delivers precise data on which TV ads are resonating. Now it's headed online. |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
The Motley Fool
July 11, 2006
Tim Beyers |
TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note. |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
Home Theater
March 20, 2008 |
Net Viewing of Full TV Shows Rises Internet users have progressed beyond quick youtube clips to widespread viewing of full-length network television shows, according to a new study. |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
CRM
April 1, 2006
Alexandra DeFelice |
Super Bowl Marketing Fumbles More than 90 million people watched this year's Super Bowl, many of them caring more about the commercials than the game itself. But if the ads weren't memorable or if they offended potential customers, that's $2.5 million per ad down the drain. |
PC Magazine
February 8, 2008
Larry Seltzer |
Porno Pop-ups How would you like to have sexually explicit content pop up over the Web site you're viewing? |
Search Engine Watch
December 21, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
Reason
February 2009
Brian Doherty |
Product Displacement Thanks to technologies that increase consumer choice and control, TV viewers are freer than ever from the intrusion of annoying ads. Not surprisingly, product placement in TV shows is on the rise. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
Search Engine Watch
January 27, 2005
Danny Sullivan |
AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
| Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
BusinessWeek
August 9, 2004
Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
Search Engine Watch
August 1, 2005
Danny Sullivan |
New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network. |
InternetNews
December 3, 2007
Kenneth Corbin |
YouTube Rules Online Video A new study finds Google's sites are serving up more than six times the number of online videos as its closest competitor. |
The Motley Fool
September 22, 2010
Anders Bylund |
Google Wants to Go Offline, Too "Online only" is not what Google wants to be in the long run. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
Fast Company
Pavithra Mohan |
AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads" Allowing an independent board to review and choose acceptable ads should make the playing field fairer for advertisers. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
Home Theater
September 18, 2007
Mark Fleischmann |
Satellite Problems Loom in DTV Transition Until now concerns over the transition to digital television, scheduled for 2009, have centered on broadcast-dependent viewers. But satellite viewers may be in for trouble too. |
BusinessWeek
June 18, 2009
Ronald Grover |
TiVo Wants to Be the Google of Television. How? By helping viewers search for programs and by selling ads and ratings data to advertisers. A still-potent brand name and 140 patents should help. |
The Motley Fool
July 18, 2005
Alyce Lomax |
TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best. |
Search Engine Watch
July 15, 2005
Chris Sherman |
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. |
