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Home Theater
April 16, 2010
Mark Fleischmann |
Net TV Passes 50 Percent Mark A majority viewers watch at least some of their shows online.   |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
Home Theater
March 23, 2003 |
ESPN Pushes HDTV HDTV is poised to take off like a rocket, believes Bryan Burns, ESPN's vice president of strategic business planning and development. His network has made a big push with high-def programming over the past year, and is pushing it even harder this year. |
Home Theater
January 28, 2009 |
HDTVs Abundant, HDTV Not First the good news: More than 39 million U.S. households have HDTVs. Now the bad news: Only 22 million of them have a source of high-def programming, leaving the other 17 million out in the standard-def cold. |
Fast Company
November 2013 |
New Research Says That Women Will Like Either Your Brand or Themselves--Not Both Don't make ads that are threatening to women. |
Home Theater
December 16, 2008 |
U.S. HDTV Adoption Increases HDTV is booming. By how much, we're not sure. |
Home Theater
March 24, 2008 |
Satellite Providers Can Ax Local HD Local stations suffered a setback in the transition to digital television last week when the Federal Communications Commission ruled that satellite providers needn't carry local signals in HD till 2013. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
Home Theater
November 10, 2006
Darryl Wilkinson |
Live HD from Space NASA plans to once again make space history on November 15th when it broadcasts the first live High Definition Television images from the International Space Station. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
Home Theater
February 10, 2003 |
Showtime Boosts HD Programming Showtime Networks has announced that it will "substantially increase" its high-definition programming for 2003, with sports events, movies and many of its original series airing in the digital format. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
HBS Working Knowledge
June 7, 2010
Julia Hanna |
Improving Brand Recognition in TV Ads Repeating or "pulsing" brief images of a brand can significantly reduce the likelihood that viewers will zap it. |
Home Theater
August 6, 2009
Mark Fleischmann |
HDTV Takes Over More than half of U.S. homes now have a high-definition display. |
CRM
April 1, 2006
Alexandra DeFelice |
Super Bowl Marketing Fumbles More than 90 million people watched this year's Super Bowl, many of them caring more about the commercials than the game itself. But if the ads weren't memorable or if they offended potential customers, that's $2.5 million per ad down the drain. |
Home Toys
June 2006 |
PC Add-In Cards Break the Cost Barrier For HDTV Enjoyment In no time at all, you can add HDTV capabilities to any computer and begin enjoying high definition shows -- in your family room, den, bedroom, dorm room -- or anyplace you have a PC installed. |
BusinessWeek
August 8, 2005
Jon Fine |
End Run Around TiVo? Visible World is being touted as the antidote to ad skipping. |
BusinessWeek
November 26, 2007
Jon Fine |
Data Geeks Make Good IAG delivers precise data on which TV ads are resonating. Now it's headed online. |
BusinessWeek
October 29, 2009
Helm & Grover |
Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in. |
Home Theater
December 21, 2004
Darryl Wilkinson |
Sex and the Single HDTV A recent nationwide survey points out the enthusiasm and affinity that gay and lesbian consumers have for electronic technology and their propensity to seek out the latest trends in consumer electronics and television. |
Home Theater
October 20, 2003 |
Cablevision Launches Voom Satellite service offers 21 HDTV channels, standard fare, plus more to come. |
BusinessWeek
August 6, 2009
Ronald Grover |
How Many Ads Will Net Viewers Watch? Different strategies: CBS.com is studying how to pile as many commercials as possible on Internet shows; Hulu wants to run fewer ads but charge more for them. |
Wired
June 2006
Frank Rose |
Prime Time for Hi-Def Gorgeous movies. Eye-popping sports. Hyper-real crime dramas. HDTV finally arrives. |
Home Theater
March 25, 2009 |
iTunes Goes HD for Movies Apple has started selling and renting high-def movies through iTunes. |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
Home Theater
March 18, 2004 |
Samsung and Cable Industry Cable providers and electronics giant team up for HDTV's "Coming of Age" party in New York, announce joint promotional effort. |
InternetNews
October 27, 2006
Roy Mark |
Online TV Gaining Market Share The small but growing number of consumers using the Internet to watch television broadcasts cite convenience and the ability to skip commercials as their primary motivators. |
Home Theater
August 5, 2008
Mark Fleischmann |
Satellite Providers Step Up HD Offerings Both DirecTV and the Dish Network announced last week that they would offer viewers more HD channels. Dish also announced it would do video on demand in 1080p. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
AskMen.com
Craig Mazin |
Mr. Tech: Maximize Your HD Experience Here's a brief primer on HDTV technology. |
Home Theater
November 5, 2009
Mark Fleischmann |
Despite DVR, Viewers Still Spud-like Far from sapping ratings, recorders have become hit makers. |
Home Toys
October 2004 |
Get The Most From Your HDTV While some cable and satellite companies are beginning to work HD into their lineups, one new satellite service, VOOM, was created with HD expressly in mind. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
Home Theater
February 11, 2008 |
Netflix Vows to Be True Blu Netflix will drop HD DVD and stock its virtual shelves exclusively with Blu-ray discs. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
CRM
July 1, 2007
Colin Beasty |
Corralling Clutter Confirmed: High clutter leads to TV viewers to change channel. |
Home Toys
February 2006 |
HDTV Untangled HDTV Resolution... How to get HDTV... HDTV ready or not?... HDTV technology... |
Home Toys
August 2004 |
Mark Cuban of HDNet and Bryan Burns of ESPN to Keynote HDTV Forum 2004 The upcoming conference entitled, "Accelerating the HDTV Transition" will bring together leaders from all segments of the television industry. |
BusinessWeek
October 22, 2009
Ronald Grover |
CBS Is Looking More Like a Tiffany Network Its audiences are grayer than the average, but they're also bigger -- and advertisers like their purchasing power |
PC Magazine
September 13, 2006
Robert Heron |
Expert View: Big Screens Don't Always Mean HDTV The most insidious problem is the fact that all video on TV is highly compressed. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
PC World
August 2006
Yardena Arar |
HDTV: Is Now the Best Time to Buy? Deciding when to move to high-definition TV involves more than just the set. |
Fast Company
January 2005
Kim Girard |
"Buy the Thighmast..." -- ZAP! Every ad travels with an electronic "header" from set-top box to TV. Fellenstein designed a way to trap that packet and effectively blacklist it. |
PC World
December 2005
Yardena Arar |
Ten HDTV Myths The world of high-definition television can be as confusing as it is alluring. If you're ready to make the leap, we have the facts you need. |
The Motley Fool
December 2, 2009
Hope Nelson-Pope |
Would You Pay for YouTube? The video-streamer wants to enter the big, wide world of fee-based content. How will viewers react? |
Home Theater
March 20, 2008 |
Net Viewing of Full TV Shows Rises Internet users have progressed beyond quick youtube clips to widespread viewing of full-length network television shows, according to a new study. |
