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The Potent Mesh This will be a watershed year for online marketers experimenting with the web as a channel -- here's how to reach beyond the banner ad.   |
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January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
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September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
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June 2003
Steve Hayden |
Tastes Great, Less Filling Will advertisers learn the hard lesson of over-development? |
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October 2, 2007 |
HD Ads Sell Better Viewers who watch high-def commercials are more likely to remember brands, buy stuff, and have a good time than viewers of standard-def commercials, according to a recent survey. |
Search Engine Watch
October 14, 2010
Mark Drummond |
How to Cut Through Social Media Clutter Social networking is great, but it's rapidly creating a problem on par with e-mail overload. Here's a clutter management solution that's a win for both marketers and end-users. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
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June 7, 2010
Julia Hanna |
Improving Brand Recognition in TV Ads Repeating or "pulsing" brief images of a brand can significantly reduce the likelihood that viewers will zap it. |
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April 16, 2010
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Net TV Passes 50 Percent Mark A majority viewers watch at least some of their shows online. |
PC Magazine
February 6, 2007
Lance Ulanoff |
Online Video Saves Commercials YouTube, Google Video, Yahoo, and others are set to resurrect a dying marketing tool. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
CRM
May 5, 2011
Brittany Farb |
Mobile Marketing on the Rise, While Social Marketing Suffers "Growing Pains" IBM survey highlights trends, cites an urgent need to turn data into actions |
Entrepreneur
January 2005
Kim T. Gordon |
Say It Again To get the attention of multitasking consumers, position your ad message in multiple media. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
Search Engine Watch
April 18, 2011
Bas van den Beld |
Social Media Marketing Basics: Think First Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply. |
The Motley Fool
July 20, 2004
Seth Jayson |
Less Is More at Clear Channel Clear Channel, the communications giant that brings you radio ads and billboards galore, announced that it would require its radio stations to run less advertising. |
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February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
July 5, 2013
Mitch Rose |
Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
