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Entrepreneur
January 2005
Kim T. Gordon |
Say It Again To get the attention of multitasking consumers, position your ad message in multiple media.   |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
Entrepreneur
January 2008
Kim T. Gordon |
Booster Shot It's a new year - the perfect time to revive your marketing with fresh tactics. |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Entrepreneur
December 2004
Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. |
Entrepreneur
January 2007
Kim T. Gordon |
All Over the Place Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
Entrepreneur
November 2003
Kim T. Gordon |
Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget. |
Registered Rep.
March 22, 2011
Charles Paikert |
Traditional Media Key To Wealth Management Marketing Social media may be all the rage, but traditional media plays a more important role in wealth managers' marketing plans for high net worth clients. |
Entrepreneur
February 2008
Mark Henricks |
Is This Thing On? Digital radio promises to revolutionize the world of broadcasting, exponentially increasing the number of stations and making radio a better advertising vehicle for entrepreneurs trying to reach small niche markets. |
Entrepreneur
May 2005
Kim T. Gordon |
Service With a Smile Not sure how to market your service business? Set your focus on these five tips for bringing in new customers. |
BusinessWeek
December 3, 2007
Catherine Holahan |
Pitching Between the Lines In-text ads tied to keywords on Web news pages are growing fast - and causing a stir in some newsrooms. |
Inc.
April 2004
Ellen Neuborne |
Dude, Where's My Ad? In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. |
CRM
October 15, 2015 |
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
Entrepreneur
January 2006
Kim T. Gordon |
Small-Screen Dream No need to spend millions to get on the big networks -- savvy entrepreneurs can reach their best customers with these 5 simple steps for launching a cable ad campaign. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
Entrepreneur
November 2006
Kim T. Gordon |
Radio's New Wave It's not just for local advertisers anymore - with online radio and simulcasting, you can now broadcast your message to millions. |
Search Engine Watch
August 26, 2010
Marty Weintraub |
Online Marketing Fundamentals For New Professionals, Part 1 SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies. |
Entrepreneur
June 2007
Nichole L. Torres |
Buzz on a Budget Get the most bang for your marketing buck with these tips from an expert. |
Entrepreneur
June 2006
Kim T. Gordon |
Put It in Its Place Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
BusinessWeek
May 15, 2006
Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
Search Engine Watch
July 11, 2008
Michael Boland |
What Can TV Learn from Search? A few television and cable companies appear to have taken a page from the online marketing playbook. It's not just effective placement, but direct response capability that has made search marketing shine. |
Entrepreneur
July 2006
Kim T. Gordon |
Hit the Sweet Spot If you're marketing to other business owners, you need to offer the 7 things they want most - and learn how you can deliver them. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Entrepreneur
December 2003
Kim T. Gordon |
No Regrets Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004. |
CIO
August 28, 2013
Lauren Brousell |
5 Things You Need to Know About Geofencing This location-based mobile service lets marketers send messages to smartphone users when they enter a defined geographic area, such as a shopping mall. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
Inc.
June 2004
Lora Kolodny |
112 Million Handsets Can't Be Wrong Welcome to the new frontier of direct marketing -- the cell phone. |
BusinessWeek
January 12, 2004 |
Advertising: The Sizzle Will Be a Harder Sell Overall spending will rise, thanks to events such as the Olympics and the elections. Marketers may shy away from pricey network TV ads in favor of cable and the Net. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
Entrepreneur
July 2004
Nancy Michaels |
Thumbs Up! Rave reviews could be all the advertising you need. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
CRM
June 2011
Brittany Farb |
Geolocation: Advertising's Future or 1984 Revisited? The promise of sending tailored ads to customers' mobile devices is appealing, but privacy issues remain |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
The Motley Fool
April 3, 2007
Rick Aristotle Munarriz |
Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note. |
InternetNews
April 25, 2007
Lisa Nadile |
Broadcasters Hot For Online Classifieds Another Web threat has emerged to join the Craigslists of the world in taking away classifieds from publishers. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
The Motley Fool
November 29, 2007
Rick Aristotle Munarriz |
The Acrobat and the Ads Yahoo! teams up with Adobe to offer contextual market ads as readers scroll through Web-published pages in Adobe's popular PDF platform. |
The Motley Fool
July 29, 2005
Rick Aristotle Munarriz |
Your Contextual Future New forms of relevant advertising have made the Web an easier -- and more enriching -- place to navigate. |
