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InternetNews November 29, 2007 Kenneth Corbin	Ads Coming to PDFs Courtesy of Adobe, Yahoo Adobe and Yahoo today announced a new service that will allow marketers to place ads in Adobe's Portable Document Format.
The Motley Fool December 1, 2007 Rick Aristotle Munarriz	A Fool Looks Back The week that was on Wall Street: Yahoo! and Adobe announce they will put ads alongside PDF files ... E*Trade gets a bailout and sells its troublesome asset-based portfolio... Online retailers report good Cyber Monday sales...
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
InternetNews May 18, 2005 Susan Kuchinskas	Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS.
The Motley Fool November 14, 2006 Rick Aristotle Munarriz	The Yahoo! Shuffle Bill Demas and Will Johnson, a pair of vice presidents at Yahoo!'s beleaguered YPN paid-search division, are moving on, but the real problem lies deeper and higher. Investors, take note.
The Motley Fool April 4, 2005 Rick Aristotle Munarriz	Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful.
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
The Motley Fool May 16, 2008 Rick Aristotle Munarriz	Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP.
The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
The Motley Fool October 26, 2004 Brian Gorman	Yahoo! Gets Adobe in Its Corner Yahoo! joins forces with Adobe to fend off Google.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
The Motley Fool July 3, 2007 Rick Aristotle Munarriz	SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
The Motley Fool July 17, 2009 Rick Aristotle Munarriz	Google Makes It Up in Volume The search-engine giant has a mixed quarter.
InternetNews March 11, 2005 Susan Kuchinskas	Yahoo Freshens up Its Services Portfolio Engineers added several features to its range of services, as Yahoo seemingly ramps up a contextual ad service.
The Motley Fool April 20, 2005 Rick Aristotle Munarriz	Yahoo! for Yahoo! Yahoo! has another market-thumping quarter as online advertising shows no signs of dying down.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool August 5, 2005 Rick Aristotle Munarriz	A Fool's Look Back Serve 'em up, Yahoo!... Better ingredients, better earnings report...
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
The Motley Fool January 18, 2007 Rick Aristotle Munarriz	MIVA Matters The paid-search pioneer follows the real leaders into an area it doesn't belong.
InternetNews April 7, 2008	Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.
The Motley Fool March 18, 2008 Rick Aristotle Munarriz	Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
The Motley Fool July 29, 2005 Rick Aristotle Munarriz	Your Contextual Future New forms of relevant advertising have made the Web an easier -- and more enriching -- place to navigate.
The Motley Fool April 11, 2007 Rick Aristotle Munarriz	Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
The Motley Fool August 23, 2005 Rick Aristotle Munarriz	It Takes an iVillage Yahoo! lands a major content distributor in its marketing battle against Google.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
InternetNews February 24, 2009 David Needle	Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted.
InternetNews November 22, 2004 Susan Kuchinskas	Ads Making Overtures in RSS Amid intense discussion over whether advertising has a place in RSS, online ad powerhouse Overture Systems has quietly entered the game.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
InternetNews March 16, 2005 Susan Kuchinskas	Yahoo Finally Hits Blog Scene Late to the party, Yahoo joins other search entities with social networking and blogging services of its own.
The Motley Fool November 20, 2006 Rick Aristotle Munarriz	All the Yahoo! That's Fit to Print Its latest deal may lead to a big presence on newspaper websites. The partnership is about more than just sniffing out job hunters. Investors, take note.
Search Engine Watch January 27, 2005 Danny Sullivan	AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.
The Motley Fool June 23, 2009 Rick Aristotle Munarriz	Is Google Done? The search-engine giant is in trouble if it loses relevance.
The Motley Fool January 2, 2008 Rick Aristotle Munarriz	Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers.
InternetNews April 10, 2007 Nicholas Carlson	Yahoo Ad Network Lands Viacom Sites Yahoo is the new exclusive provider for sponsored search and contextual ads to all of Viacom's 33 broadband sites.