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Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.   |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
Entrepreneur
December 2004
Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. |
Entrepreneur
December 2005
Kim T. Gordon |
Triple Threat Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps. |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Entrepreneur
August 2005
Kim T. Gordon |
In the Mood When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers. |
Entrepreneur
May 2006
Kim T. Gordon |
Crunch Time Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
Entrepreneur
January 2005
Kim T. Gordon |
Say It Again To get the attention of multitasking consumers, position your ad message in multiple media. |
Entrepreneur
December 2003
Kim T. Gordon |
No Regrets Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004. |
Entrepreneur
February 2005
Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
Entrepreneur
November 2008
Kim T. Gordon |
Make Your Best Offer Tight consumer budgets may dampen spirits, so here are five tips for ringing in the sales this holiday season. |
Entrepreneur
January 2006
Kim T. Gordon |
Small-Screen Dream No need to spend millions to get on the big networks -- savvy entrepreneurs can reach their best customers with these 5 simple steps for launching a cable ad campaign. |
Entrepreneur
January 2007
Kim T. Gordon |
All Over the Place Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night. |
Entrepreneur
May 2004
Kim T. Gordon |
Hot on the Trail Learn 3 easy ways to track your advertising results, and find out if you're really getting the most for your money. |
Entrepreneur
June 2006
Kim T. Gordon |
Put It in Its Place Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time. |
Entrepreneur
May 2005
Kim T. Gordon |
Service With a Smile Not sure how to market your service business? Set your focus on these five tips for bringing in new customers. |
Entrepreneur
August 2007
Kim T. Gordon |
A Guide to Effective Mailings Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts. |
Financial Planning
September 1, 2007
John J. Bowen Jr. |
Authority Figure Establishing credibility and becoming a recognized authority to your clients can't happen overnight. You need to start with a base and then build upon it layer by layer. This 12-step process can get you going. |
BusinessWeek
June 20, 2005
Tom Lowry |
What's In-Your-Face And TiVo-Proof? LED Billboards Clear Channel Outdoor is launching a trial with seven giant electronic billboards around Cleveland that will change their advertisements dozens of times a day. |
Search Engine Watch
October 14, 2008
Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
The Motley Fool
March 30, 2006
Warren Gump |
Finally, Some Good News Extra! Extra! Potential gems amid the newspaper industry's turmoil: Dow Jones... Washington Post Co... etc. |
Entrepreneur
March 2005
Kim T. Gordon |
Now Playing What's the fastest-growing advertising medium on the block? It's not the internet. With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation. Even small companies can afford these campaigns. |
Entrepreneur
June 2005
Kim T. Gordon |
Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Entrepreneur
September 2008
Kim T. Gordon |
Turn It Around When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message. |
The Motley Fool
April 24, 2006
John Bluis |
Podcasts Proliferate, Advertisers Salivate Internet audio is the latest frontier for advertising. While the potential for massive growth in podcast advertising certainly exists, it may not happen as quickly as some expect. |
Entrepreneur
February 2004
Kim T. Gordon |
Take It Outside! Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors. |
Investment Advisor
May 1, 2011
Joni Youngwirth |
Marketing 101: Answers to 10 Common Questions The long-term rewards of a good marketing campaign will more than pay for the challenges |
Entrepreneur
October 2008
Kim T. Gordon |
Reaching Multitaskers Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases? |
Entrepreneur
March 2008
John Jantsch |
It's a Hit Get customers psyched about your business by using all the web has to offer. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
The Motley Fool
August 18, 2008
Rick Aristotle Munarriz |
China Comes Into Focus Old-school advertising in China continues to grow for Focus Media. |
The Motley Fool
November 6, 2006
Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
Search Engine Watch
November 24, 2008
William Flaiz |
Great Expectations: How to Communicate SEO Value Even after you've won the client's business and run a successful program, you still have to show the client what you did for their money. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
InternetNews
August 4, 2006
Erin Joyce |
Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
The Motley Fool
December 7, 2006
Anders Bylund |
Dueling Fools: Google Bull A leaked document shows that the company has a plan, there are plenty of measurable targets, and management does know how to convert innovation into cash. Investors, take note. |
| Knowledge@Wharton |
How the Recession Has Changed the Advertising and Marketing Industries What implications do these changes have for firms in the marketing and advertising business and for their clients? |
InternetNews
September 25, 2006
Nicholas Carlson |
NYTimes Revenue Dips The latest numbers from the New York Times Company confirm that advertisers and readers really are going online and leaving print to suffer in its old age. |
Entrepreneur
July 2006
Kim T. Gordon |
Hit the Sweet Spot If you're marketing to other business owners, you need to offer the 7 things they want most - and learn how you can deliver them. |
InternetNews
June 26, 2009
Stuart J. Johnston |
Ballmer: Advertising Is All About Content Microsoft's CEO lays out his perspective on the future of online advertising at European ad conclave. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
Entrepreneur
December 2006
Kim T. Gordon |
Talk is Cheap... And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies. |
