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InternetNews July 18, 2007 Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews January 25, 2008 |
Newspaper Web Sites Draw Record Viewers Online growth offsets struggles in print for newspapers. |
InternetNews September 12, 2007 Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
BusinessWeek September 26, 2005 Jon Fine |
Is Paul Krugman Worth $49.95? People will shell out for all sorts of media, but print isn't one of them. |
InternetNews February 26, 2009 Kenneth Corbin |
Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up. |
Inc. September 2008 |
Top 10 Industries by Median Growth Rate A list of ten industries leading in growth. |
InternetNews October 5, 2007 Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
InternetNews November 13, 2007 Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews April 11, 2006 Nicholas Carlson |
Finding Revenue in The Classifieds Counter-intuitive thinking says new media might be what's needed to save the old. |
The Motley Fool September 29, 2011 Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
InternetNews November 9, 2007 Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
InternetNews March 18, 2008 |
Google Digs In For Economic Slide Advertising deals in place, Google is ready to ride out economic downturn. |
InternetNews January 18, 2008 Kenneth Corbin |
Local Online Ad Spend to Hit $9 Billion by 2012 Researchers predict Web-based local advertising will flourish amid a shifting media landscape. |
The Motley Fool September 20, 2007 David Lee Smith |
Times Unplugs Its Internet Charges With its traditional print ad revenues plummeting, New York Times looks to its online publication for salvation, dropping the subscription fee with hopes of increasing Internet advertising. |
Search Engine Watch October 14, 2008 Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
InternetNews July 26, 2007 Nicholas Carlson |
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
Entrepreneur June 2008 Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Entrepreneur December 2007 Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
The Motley Fool July 29, 2011 Neha Chamaria |
Publishers Continue to Get Crushed Advertising slump hits Gannett's second quarter profits. |
The Motley Fool June 18, 2007 David Lee Smith |
New York Times' Worsening Slide The newspaper's advertising revenue was down by 8.5% in May; it has to find a way to stop the declines. Investors should stay away from this and other newspaper publishing stocks. |
InternetNews March 8, 2007 Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links. |
InternetNews March 30, 2009 Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
The Motley Fool September 4, 2007 Rick Aristotle Munarriz |
All the Bad News That's Fit to Print Newspaper advertising continues to slide, even with the dot-com jolt. |
PC Magazine November 14, 2007 John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Search Engine Watch March 26, 2009 David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
HBS Working Knowledge September 17, 2007 Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Information Today February 14, 2011 |
Mobile Access to USA TODAY Digital Content Available Through Microsoft Tagging Microsoft Tag is a mobile 2D bar code that lets users connect offline materials to the digital world. |
InternetNews June 20, 2007 Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews June 11, 2007 Nicholas Carlson |
Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is. |
InternetNews December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
The Motley Fool January 9, 2008 Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews September 19, 2007 Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
The Motley Fool February 4, 2008 David Lee Smith |
Newspapers Slip-Sliding Away Cultural and economic shifts pack a one-two punch for print publishers. |
Fast Company Neal Ungerleider |
Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform. |
InternetNews August 25, 2006 Nicholas Carlson |
Good News for Newspapers? A new report weighs in on whether newspaper Web sites are helping or hurting the old media institutions. |
InternetNews April 27, 2007 Nicholas Carlson |
Joost Signs Big Ad Hands Web video start-up Joost is doing its best to bring TV to the Internet. And now Joost has commercial support for its upcoming video-streaming service. |
The Motley Fool March 21, 2007 David Lee Smith |
Lee Latest to Languish Lee Enterprises becomes the latest newspaper publisher to report a decline in its advertising revenues. Investors, take note. |
PC Magazine June 20, 2007 John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
The Motley Fool September 14, 2007 David Lee Smith |
The Gray Lady's Bones Are Showing At New York Times, advertising revenue continues to slide, and the stock price has followed. |
The Motley Fool March 16, 2007 David Lee Smith |
Here Comes "Times Reader" Following six months of beta testing, Times is ready to launch its newest online publication. Investors, take note. |
Search Engine Watch August 13, 2008 Kevin Ryan |
Search Ad Tools Help Manage Complexity Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. |
The Motley Fool November 9, 2009 Rick Aristotle Munarriz |
Google's AdMob Mentality Google buys a mobile advertising network, AdMob. |
The Motley Fool December 28, 2011 Amanda Buchanan |
Who's Profiting from the News? Mobile devices have increased news consumption, but who is benefiting the most? |
Entrepreneur August 2009 Gwen Moran |
Spend Local--Online Reach a younger, hipper market for a fraction of the cost of traditional advertising. |
InternetNews April 12, 2007 Lisa Nadile |
Wired Puts a Print Spin on Web 2.0 Publishers are listening to the lessons taught by the Web 2.0 movement, and what they hear is that reader expectation for personalization on a publication's Web site could also be a draw if applied to the print side. |
BusinessWeek January 9, 2006 Louise Lee |
Call It Gutenberg's Revenge Webzines are launching print versions to boost their readership and advertising. |
The Motley Fool April 23, 2007 Alyce Lomax |
Digesting the News at Lee Enterprises The newspaper company's stock is cheaper after first-quarter earnings, but is it cheap enough? |
InternetNews April 3, 2007 Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
The Motley Fool September 21, 2005 Rick Aristotle Munarriz |
Times Subtracts The New York Times announces more layoffs as print media struggles. Companies like Google and Yahoo! are providing a more compelling product for advertisers. |