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CRM
October 22, 2013
Sarah Sluis |
Lattice Engines Announces Predictive Lead Scoring The tool uses Lattice Data Cloud and CRM data to grade leads for marketers.   |
CRM
August 28, 2014
Brian Kardon |
Getting Started with Predictive Analytics Applications Is your company ready to take the plunge? |
CRM
February 2014
Sarah Sluis |
Lattice Engines Helps Mindjet Identify Top Prospects Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
CRM
May 15, 2013 |
Lattice Engines Adds Functionality to salesPRISM New release of Lattice's big data analytics platform tells sales and marketing which product to sell to which customer at the optimal time. |
CRM
May 20, 2015 |
Infer Partners with HubSpot The partnership between Infer and HubSpot brings predictive capabilities to inbound marketing. |
CRM
December 11, 2015
Nipul Chokshi |
Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season. |
CRM
November 5, 2015 |
Infer Launches AI-Powered Prospect Management Platform Infer's Prospect Management brings predictive technology to deliver intelligent recommendations to sales and marketing. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
August 2015
Leonard Klie |
The 2015 CRM Market Elite: Concur Infer's predictive lead scoring helps Concur close more deals more quickly. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
June 14, 2013
Ran Gishri |
Transforming Lead Scoring with Big Data Combine prospects' behavioral and social scores for accurate sales predictions. |
CRM
November 30, 2012
Brian Kardon |
How Will CRM Evolve? Companies like Dell, ADP, EMC, and SunTrust are using the power of predictive analytics to enable their sales teams to focus on the customers most likely to buy. |
CRM
October 6, 2014
Maria Minsker |
AgilOne Updates Predictive Marketing Cloud New capabilities include Revenue Finder and Turnkey Actions. |
CRM
April 24, 2013
Kelly Liyakasa |
Demand Grows for Social B2B Data Companies want to measure ideal customer profiles and lead behavior. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
June 19, 2015 |
SalesPredict and HG Data Partner Predictive scoring is now more refined with data about installed technologies. |
CRM
May 23, 2014
Sarah Sluis |
Lattice Engines Applies Predictive Technology to Upsells and Retention Users can deploy predictive technology across the customer life cycle. |
CRM
November 2012
Judith Aquino |
What's Your Prospect's Score? Companies get savvier at finding the hottest leads. Lead scoring, the practice of ranking sales leads to identify the consumers most likely to respond to an ad campaign, is an increasingly popular way to apply predictive analytics to mountains of customer data. |
CRM
December 10, 2013 |
SAP Releases SAP InfiniteInsight Solution SAP InfiniteInsight predictive analytics leverages technologies gained in the acquisition of KXEN. |
CRM
June 10, 2015 |
SalesPredict Releases SaaS Predictive Customer Success Solution New SalesPredict solution uses predictive analytics to predict customer churn. |
CRM
December 14, 2012
Lisa Cramer |
Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
February 22, 2012 |
TARGUSinfo Adds to Its ElementOne Marketing Analytics Platform New Describe Targets function provides marketers with easier, faster access to essential information about consumers. |
CRM
September 17, 2015
Oren Smilansky |
ClearSlide Releases Predictive Insights Tool The new predictive dashboards are designed to help sales reps assess the deals in their pipelines. |
CRM
August 7, 2012
Kelly Liyakasa |
Companies Expect Big Data to Significantly Impact Sales Many feel access to a variety of data sources can also mean missed opportunities, report finds. |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
CRM
February 2015
Maria Minsker |
Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
June 4, 2015
Greg Petro |
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data. |
CRM
June 29, 2012
Shamez S. Dharamsi |
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
August 2015 |
The 2015 CRM Market Elite Customer Companies Our four winners all demonstrate that a wise investment in technology can do wonders for operating costs and efficiency -- and for your bottom line. |
CRM
February 2011
Barton Goldenberg |
Marketing + Sales + CRM = Big Impact A well-done system implementation would link marketing and sales modules and make them accessible from the same platform. |
CRM
March 14, 2013
Kelly Liyakasa |
Salesforce.com Customers Get Access to Predictive Offers KXEN puts predictive analytics in the cloud for business users. |
CRM
March 7, 2014
Christian Nahas |
Take the Pandora Approach to Lead Management Deliver leads based on past profiles and engagement data. |
CRM
April 2015
Maria Minsker |
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. |
CRM
August 26, 2015 |
EverString and N3 Join Forces for Predictive Marketing Solution N3, a provider of B2B sales execution and demand generation, and EverString, a provider of predictive analytics for sales and marketing are partnering to provide a predictable sales pipeline navigation tool. |
CRM
February 2013
Patrick Gibbons |
Voice of the Future Customer New methods for predicting customers' behavior are changing how we listen to them. Customer strategists must change. Professionals involved with customer experience or VOC strategies should anticipate big changes in their role. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
May 2013
Kelly Liyakasa |
Predictive Analytics: The Futurists' Formula Unlock customer insights that increase sales. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
May 2011
David Myron |
Enter the Age of Analytics To make the best use of your time and your company's CRM investments, you must measure what you manage. |
CRM
December 2, 2011
John O'Hara |
Driving Lifetime Relationships Customers are not like cars, but your business should be. |
