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CRM
March 7, 2014
Christian Nahas |
Take the Pandora Approach to Lead Management Deliver leads based on past profiles and engagement data.   |
CRM
October 22, 2013
Sarah Sluis |
Lattice Engines Announces Predictive Lead Scoring The tool uses Lattice Data Cloud and CRM data to grade leads for marketers. |
CRM
November 2012
Judith Aquino |
What's Your Prospect's Score? Companies get savvier at finding the hottest leads. Lead scoring, the practice of ranking sales leads to identify the consumers most likely to respond to an ad campaign, is an increasingly popular way to apply predictive analytics to mountains of customer data. |
CRM
August 6, 2012
Judith Aquino |
Awareness Adds Scoring to Social Marketing Automation Suite New features let users define their own segmentation rules and more. |
CRM
April 24, 2013
Kelly Liyakasa |
Demand Grows for Social B2B Data Companies want to measure ideal customer profiles and lead behavior. |
CRM
August 5, 2013 |
PowerObjects Releases Microsoft Dynamics CRM Lead Scoring Add-on PowerScore allows users to define criteria to automatically score leads and contacts. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
October 11, 2013
Ran Gishri |
Don't Write Off Outbound Marketing Social lead targeting offers new opportunities to find qualified prospects. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
CRM
February 28, 2014
Amanda Maksymiw |
Predicting Buyer Intent The best sources for predictive attributes may be closer than you think. |
CRM
August 28, 2014
Brian Kardon |
Getting Started with Predictive Analytics Applications Is your company ready to take the plunge? |
CRM
August 2015
Leonard Klie |
The 2015 CRM Market Elite: Concur Infer's predictive lead scoring helps Concur close more deals more quickly. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
February 2014
Sarah Sluis |
Lattice Engines Helps Mindjet Identify Top Prospects Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
May 2007
Marshall Lager |
No More Dying by Inches To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not. |
CRM
May 3, 2013
Shawn Naggiar |
Two Concrete Ways Sales Can Benefit from Marketing Automation Answer the questions your sales force needs to ask. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
October 20, 2011 |
Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor. |
CRM
May 23, 2014
Doug Bewsher |
Can You Afford the High Cost of Unready Leads? Defining your ideal customer is key. |
CRM
September 12, 2014
Doug Bewsher |
Don't Let Your Sales Team Drown in Big Data Five tips for identifying and reaching your ideal customer. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
September 27, 2013
Wendy Breakstone |
Make Your Contact Database Work for You Accuracy, authenticity, and genuineness are key. |
CRM
April 3, 2013 |
Tracx Releases Social Leads to Tie Sales and Social The tool organizes people by where they are in the sales process and enables companies to target them at those levels. |
CRM
December 20, 2011
Kelly Liyakasa |
SalesNexus Ups Lead Stream CRM solutions company's partnership with LeadFerret gives users access to hundreds of leads per month. |
The Motley Fool
December 6, 2005
Dayana Yochim |
FICO Babble The money shrink is in to help you make sense of your credit score. Together we're going to tackle your deepest FICO fears head-on. |
The Motley Fool
June 20, 2006
Dayana Yochim |
Fake Credit Scores for Sale You might be surprised how label-conscious your lender really is. No matter what the scoring scale, all of these systems are designed to achieve one goal -- to see how risky it is to do business with you based on your past behavior. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
December 2012
Jim Dickie |
Talking About Lead Generation When it comes to making sales, technology is doing double duty. Going forward, technology will continue to play an important role in lead generation and in optimizing the management of those leads as well. |
CRM
April 2011
Koa Beck |
Required Reading: Taking the Lead Dan McDade has written a 100-page book titled "The Truth About Leads" in which he says sales and marketing teams must be connected for a win-win scenario. |
CRM
November 7, 2014
Venkat Rangan |
3 Ways Data Science and Data Exhaust Can Optimize Revenue Get a clear window into sales pipelines. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
November 22, 2013
Larry Caretsky |
Four Steps to Establishing a Reliable Lead Qualification Process Close more sales by getting every sales rep on the same page. There are some very good CRM software solutions that are designed to make this a whole lot easier. |
CRM
November 2009
Clara Shih |
Facebook Is the Future of CRM Only social media can put the customer back into CRM. |
CRM
February 2011
Barton Goldenberg |
Marketing + Sales + CRM = Big Impact A well-done system implementation would link marketing and sales modules and make them accessible from the same platform. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
April 8, 2011
Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
The Motley Fool
June 23, 2006
Selena Maranjian |
Your Credit Score May Be Costing You Big Bucks Check out the actual range of your losses due to credit discrepancies -- it might frighten you. |
U.S. Banker
May 2011
Joanne Gaskin |
Scoring FICO Recoveries New research helps answer questions about how FICO scores are impacted by short sales and deed-in-lieu and how long full recovery may take. |
The Motley Fool
April 29, 2005
Dayana Yochim |
Why's My FICO Score Wacky? Wonder why your credit scores are so wildly different? It's because the scoring systems are wildly different. |
CRM
January 2013
David Myron |
Remove Avoidable Customer Obstacles CRM cloud vendors are trying to eliminate one of their prospects' biggest obstacles -- concerns about data security. These vendors have recently improved their security efforts with more public and private cloud options. |
CRM
June 2012
Paul Greenberg |
Big Data, Big Deal What you don't know can hurt your business. For those of you who haven't been paying much attention, big data is the name given to the prodigious amounts of fast-moving data in social networks that typically can't be handled by existing data tools. |
CRM
May 15, 2015 |
HiP Unveils Historical Behavior Scoring Historical Behavior Scoring adds context to leads through years of historical engagement records. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
CRM
June 1, 2006
Denis Pombriant |
Selling Is All About the Setup New technologies help improve sales processes, but companies are not focusing enough on fundamentals. |
The Motley Fool
November 9, 2005
Dayana Yochim |
Want HBO? Better Check Your Credit The broadband/cable industry join credit card companies, lenders, landlords, insurers, employers, and utility companies in having an industry-specific credit scoring matrix. What does that mean for the consumer? |
CRM
September 2015
Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
CRM
November 14, 2014
Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
CRM
February 2010
Jim Dickie |
Avoid the Disaster of 2009 Learn from your failures to fine-tune lead generation efforts. |
