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CRM
October 22, 2013
Sarah Sluis |
Lattice Engines Announces Predictive Lead Scoring The tool uses Lattice Data Cloud and CRM data to grade leads for marketers.   |
CRM
May 15, 2013 |
Lattice Engines Adds Functionality to salesPRISM New release of Lattice's big data analytics platform tells sales and marketing which product to sell to which customer at the optimal time. |
CRM
August 28, 2014
Brian Kardon |
Getting Started with Predictive Analytics Applications Is your company ready to take the plunge? |
CRM
February 28, 2014
Amanda Maksymiw |
Predicting Buyer Intent The best sources for predictive attributes may be closer than you think. |
CRM
August 2015
Leonard Klie |
The 2015 CRM Market Elite: Concur Infer's predictive lead scoring helps Concur close more deals more quickly. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
CRM
June 19, 2015 |
SalesPredict and HG Data Partner Predictive scoring is now more refined with data about installed technologies. |
CRM
May 23, 2014
Sarah Sluis |
Lattice Engines Applies Predictive Technology to Upsells and Retention Users can deploy predictive technology across the customer life cycle. |
CRM
August 7, 2012
Kelly Liyakasa |
Companies Expect Big Data to Significantly Impact Sales Many feel access to a variety of data sources can also mean missed opportunities, report finds. |
CRM
March 14, 2013
Kelly Liyakasa |
Salesforce.com Customers Get Access to Predictive Offers KXEN puts predictive analytics in the cloud for business users. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
August 26, 2015 |
EverString and N3 Join Forces for Predictive Marketing Solution N3, a provider of B2B sales execution and demand generation, and EverString, a provider of predictive analytics for sales and marketing are partnering to provide a predictable sales pipeline navigation tool. |
CRM
May 2013
Kelly Liyakasa |
Predictive Analytics: The Futurists' Formula Unlock customer insights that increase sales. |
CRM
June 10, 2015 |
SalesPredict Releases SaaS Predictive Customer Success Solution New SalesPredict solution uses predictive analytics to predict customer churn. |
CRM
March 7, 2014
Christian Nahas |
Take the Pandora Approach to Lead Management Deliver leads based on past profiles and engagement data. |
CRM
May 20, 2015 |
Infer Partners with HubSpot The partnership between Infer and HubSpot brings predictive capabilities to inbound marketing. |
CRM
June 4, 2015
Greg Petro |
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data. |
CRM
November 30, 2012
Brian Kardon |
How Will CRM Evolve? Companies like Dell, ADP, EMC, and SunTrust are using the power of predictive analytics to enable their sales teams to focus on the customers most likely to buy. |
CRM
November 2012
Judith Aquino |
What's Your Prospect's Score? Companies get savvier at finding the hottest leads. Lead scoring, the practice of ranking sales leads to identify the consumers most likely to respond to an ad campaign, is an increasingly popular way to apply predictive analytics to mountains of customer data. |
CRM
February 2014
Sarah Sluis |
Sales Management Tools and Trends to Watch How to transform selling through coaching, collaboration technology, and sales analytics. |
CRM
December 10, 2013 |
SAP Releases SAP InfiniteInsight Solution SAP InfiniteInsight predictive analytics leverages technologies gained in the acquisition of KXEN. |
CRM
June 14, 2013
Ran Gishri |
Transforming Lead Scoring with Big Data Combine prospects' behavioral and social scores for accurate sales predictions. |
CRM
February 2015
Maria Minsker |
Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things. |
Inc.
January 2008
Leah Hoffmann |
How to Get Profitable Sales Leads Online The online lead generation industry has recently come under scrutiny for its practices. Still, plenty of honest - and effective - companies are out there. Here's how to make sure you get the best leads for your buck. |
CRM
April 2015
Maria Minsker |
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
May 2011
David Myron |
Enter the Age of Analytics To make the best use of your time and your company's CRM investments, you must measure what you manage. |
CRM
March 2013
Kelly Liyakasa |
SMBs Seek Enterprise-Class Predictive Analytics Simple and adaptive solutions can reduce costs and improve profitability for small companies. |
CRM
August 5, 2013 |
PowerObjects Releases Microsoft Dynamics CRM Lead Scoring Add-on PowerScore allows users to define criteria to automatically score leads and contacts. |
CRM
April 27, 2012
Leonard Klie |
ROI of Business Analytics Increases Significantly as Solution Matures It grows from 188 percent in initial automation phase to 1,209 percent in the predictive phase, Nucleus Research Finds |
CRM
April 2011
Koa Beck |
Required Reading: Taking the Lead Dan McDade has written a 100-page book titled "The Truth About Leads" in which he says sales and marketing teams must be connected for a win-win scenario. |
CRM
May 2007
Marshall Lager |
No More Dying by Inches To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not. |
CRM
February 2015
Patrick Gibbons |
The Risky Business of Predictive Analytics In service and sales, a proactive approach is key. |
CRM
September 1, 2006
Marshall Lager |
Shoppers and Buyers: Divide, and Conquer Both Analytics tools and methods can boost sales-closure rates by concentrating sales efforts. |
Search Engine Watch
April 3, 2009
Gregg Stewart |
Improve Lead Conversions with Speed and Quality Today's economic environment forces all of us to do more with the same or less. The way to get more sales out of lead-gen efforts is by increasing the conversion rate with fast and thorough follow-up. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
June 29, 2012
Shamez S. Dharamsi |
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. |
Bank Technology News
September 2009
Rebecca Sausner |
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. |
Insurance & Technology
September 5, 2007
Nathan Conz |
TowerGroup: Predictive Analytics Could Improve Insurers' Claims Administration Systems A recent report from TowerGroup suggests that predictive analytics will be a key claims operations technology. |
CRM
April 9, 2012
Judith Aquino |
SAP Goes After Predictive Analytics Software Market New software offers advanced analytics, integration capabilities |
CRM
February 2010
Christopher Musico |
On the Scene: SPSS Directions '09 After the acquisition by IBM, SPSS executives and customers alike predict a bright future for predictive analytics. |
HBS Working Knowledge
May 6, 2015
James Heskett |
Are You Ready for Personalized Predictive Analytics? Predictive analytics have the potential power to "produce remarkable services and longer lives," says the author. |
Bank Systems & Technology
February 17, 2010
Katherine Burger |
Accenture and SAS to Jointly Develop, Implement and Manage Predictive Analytics Solutions Accenture SAS Analytics Group will target financial services, healthcare and government. |
Insurance & Technology
August 13, 2008
Dennis Jay |
Predictive Analysis Allows Insurers to Stay Ahead of Constantly Evolving Fraudsters When used with data mining tools and street investigations, predictive analytics can be among the biggest electronic enemies of the fraud rings that cost insurers tens of billions of dollars annually. |
Search Engine Watch
March 29, 2011
Ryan Woolley |
When Paid Search Marketing & Business Operations Come Together The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. |
CRM
May 2013
Leonard Klie |
The 360-Degree View Must Go Further Competitive advantage requires a multidimensional view of customers. |
Bank Technology News
January 2011
Rebecca Sausner |
Predictive Analytics Pose Ethical Dilemmas With the FTC and Commerce Department now involved, the banking industry and its regulators should seriously ponder the ethical, and unethical, uses of analytics. I predict it's an issue whose time has come. |
Insurance & Technology
January 5, 2007
Karen Pauli |
2007 Claims Opportunities: Predictive Analytics to the Rescue In 2007, it will be imperative for carriers to establish claims data management initiatives so they can undertake predictive projects. |
Bank Technology News
January 2007
John Adams |
Lead Generation: Family First Finds Tailor-Made Sales Prospects A Chicago mortgage lender is utilizing a new "e-Bay-style" online exchange for mortgage leads that lets institutions set the time and place for bidding on leads. |
