| Similar Articles |
|---|
 |
CRM
October 22, 2013
Sarah Sluis |
Lattice Engines Announces Predictive Lead Scoring The tool uses Lattice Data Cloud and CRM data to grade leads for marketers.   |
CRM
August 28, 2014
Brian Kardon |
Getting Started with Predictive Analytics Applications Is your company ready to take the plunge? |
CRM
June 14, 2013
Ran Gishri |
Transforming Lead Scoring with Big Data Combine prospects' behavioral and social scores for accurate sales predictions. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
April 9, 2015
Oren Smilansky |
Salesforce Pardot Reveals Intelligent Engagement Studio, Sales Cloud Engage New B2B marketing automation tools aim to help reps cultivate higher-quality leads. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
May 3, 2013
Shawn Naggiar |
Two Concrete Ways Sales Can Benefit from Marketing Automation Answer the questions your sales force needs to ask. |
CRM
April 2011
Koa Beck |
Required Reading: Taking the Lead Dan McDade has written a 100-page book titled "The Truth About Leads" in which he says sales and marketing teams must be connected for a win-win scenario. |
CRM
May 2007
Marshall Lager |
No More Dying by Inches To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not. |
CRM
October 11, 2013
Ran Gishri |
Don't Write Off Outbound Marketing Social lead targeting offers new opportunities to find qualified prospects. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
CRM
August 2015
Leonard Klie |
The 2015 CRM Market Elite: Concur Infer's predictive lead scoring helps Concur close more deals more quickly. |
CRM
August 5, 2013 |
PowerObjects Releases Microsoft Dynamics CRM Lead Scoring Add-on PowerScore allows users to define criteria to automatically score leads and contacts. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
February 27, 2014 |
Silverpop Updates the CoreMotives Email Marketing Solution CoreMotives now offers behavior-based lead nurturing and AB testing. |
CRM
February 2014
Sarah Sluis |
Lattice Engines Helps Mindjet Identify Top Prospects Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring. |
CRM
September 1, 2006
Marshall Lager |
Shoppers and Buyers: Divide, and Conquer Both Analytics tools and methods can boost sales-closure rates by concentrating sales efforts. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
June 16, 2015
Henry Schuck |
Don't Neglect Your Outbound Marketing Marketing automation is great, but you have to make good old-fashioned calls, too. |
CRM
April 24, 2013
Kelly Liyakasa |
Demand Grows for Social B2B Data Companies want to measure ideal customer profiles and lead behavior. |
CRM
July 23, 2015
Oren Smilansky |
Infer Introduces Net-New Leads The new offering will enable organizations to find the most fruitful outbound prospects. |
CRM
November 22, 2013
Larry Caretsky |
Four Steps to Establishing a Reliable Lead Qualification Process Close more sales by getting every sales rep on the same page. There are some very good CRM software solutions that are designed to make this a whole lot easier. |
CRM
November 2012
Judith Aquino |
What's Your Prospect's Score? Companies get savvier at finding the hottest leads. Lead scoring, the practice of ranking sales leads to identify the consumers most likely to respond to an ad campaign, is an increasingly popular way to apply predictive analytics to mountains of customer data. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
August 6, 2012
Judith Aquino |
Awareness Adds Scoring to Social Marketing Automation Suite New features let users define their own segmentation rules and more. |
CRM
July 24, 2014
Maria Minsker |
Salesforce.com Launches Salesforce1 Sales Reach The solution gives sales teams access to powerful marketing tools on the go. |
CRM
August 7, 2015
Alex Terry |
5 Sales and Marketing Problems that AI Can Solve Lead-qualifying AI will work 247, never call in sick, and will follow up on 100 percent of leads. Best of all: Customers won't know the difference. |
CRM
September 2014
Jim Dickie |
Take the Intelligent Route to Lead Generation Sales teams are adopting lead management roles. |
CRM
May 15, 2015 |
HiP Unveils Historical Behavior Scoring Historical Behavior Scoring adds context to leads through years of historical engagement records. |
CRM
September 6, 2013
Leonard Klie |
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together. |
Entrepreneur
March 2004
Kim T. Gordon |
Team Effort Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together. |
CRM
April 14, 2015 |
Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns. |
CRM
December 20, 2011
Kelly Liyakasa |
SalesNexus Ups Lead Stream CRM solutions company's partnership with LeadFerret gives users access to hundreds of leads per month. |
CRM
May 23, 2014
Doug Bewsher |
Can You Afford the High Cost of Unready Leads? Defining your ideal customer is key. |
CRM
May 15, 2015
Adam Blitzer |
Want to Sell Smarter? Don't Overcommit on Low-Value Engagements People are your top resource -- so have them focus on engaging in person. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
February 28, 2014
Amanda Maksymiw |
Predicting Buyer Intent The best sources for predictive attributes may be closer than you think. |
CRM
September 10, 2014 |
Hootsuite and Contactzilla Team Up The partnership between Hootsuite and Contactzilla brings social listening to contact management. |
CRM
July 29, 2011
Dan McDade |
The Sales Lead Paradox Two lead generation strategies and why fewer sales leads are better |
CRM
December 14, 2012
Lisa Cramer |
Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market. |
CRM
December 18, 2014 |
Ifbyphone Launches Winter 2014 Version of Voice360 The new release provides call analytics and automation for every stage of the customer journey. |
CRM
December 12, 2014
Bhavin Shah |
6 Tips for Converting Leads into Clients Be informed and ask the right questions to establish credibility and trust. |
CRM
December 2012
Jim Dickie |
Talking About Lead Generation When it comes to making sales, technology is doing double duty. Going forward, technology will continue to play an important role in lead generation and in optimizing the management of those leads as well. |
CRM
January 2015
David Myron |
Why Effectiveness Trumps Efficiency 'Things that increase the efficiency of sales reps are not valuable today.' |
CRM
May 28, 2015
Oren Smilansky |
LiveHive Releases Group-Email Features for Sales Organizations New email automation tools give sales teams a deeper understanding of prospects' engagement. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
October 2014
Maria Minsker |
How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity. |
CRM
September 12, 2014
Doug Bewsher |
Don't Let Your Sales Team Drown in Big Data Five tips for identifying and reaching your ideal customer. |
CRM
September 2013
Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
