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HBS Working Knowledge
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"Blank" Inside: Branding Ingredients The provider of a final product or service will compromise its own brand-building to add the ingredient brand on the package if 4 conditions are met.   |
HBS Working Knowledge
April 30, 2008 |
Sharpening Your Skills: Brand Management Should I trust my brand to a sports endorser? Does B2B branding work? Here are some recent articles on issues that keep brand managers up at night. |
Search Engine Watch
January 7, 2011
Derek Edmond |
B2B Search Engine Marketing: Goals for 2011 New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals. |
CRM
July 2011
Brittany Farb |
Mobile e-Commerce in the B2B Sector While mobile e-commerce is trending for retailers, it also is a hot tool for business-to-business marketing. |
Search Engine Watch
December 6, 2010
Kaila Strong |
B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies. |
CRM
November 14, 2014
Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
HBS Working Knowledge
May 31, 2004
Manda Salls |
The Strategic Role of Marketing In the book Marketing as Strategy, London Business School's Nirmalya Kumar argues that marketing must help drive organizational change. |
The Motley Fool
March 16, 2005 |
The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily. |
Search Engine Watch
April 1, 2011
Derek Edmond |
4 Content Strategies for B2B Corporate Blogging Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve marketing goals, and build links for SEO campaigns. |
Search Engine Watch
June 1, 2010
Ryan DeShazer |
Dissecting the Real Challenges to B2B Search Investigating four of B2B search's biggest challenges and how to overcome them. |
CRM
April 2014
Maria Minsker |
Demystifying the Brand Building Process The seven simple principles every company needs to know. |
The Motley Fool
January 12, 2012
Isaac Pino |
How American Brands Rule the World The best global brands can provide a boost to your portfolio. |
CRM
October 13, 2015 |
SmartSearchMarketing Launches Lead Generation Service The new offering combines search ad campaigns with landing page testing. |
CRM
December 28, 2012
Justin Gray |
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
Search Engine Watch
March 4, 2011
Derek Edmond |
5 Steps for Crafting an Effective B2B SEO Blogging Strategy Organizational methods that will help B2B companies achieve success with their blogging strategies. |
CRM
November 24, 2014
Maria Minsker |
IBM Launches B2B Commerce Tool New solution helps businesses bring B2C selling capabilities into the B2B space. |
Search Engine Watch
July 27, 2010
Ryan DeShazer |
Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. |
Nutra Solutions
June 6, 2007
Jeff Hilton |
The Marketing Evolution of Ingredient Co-branding If you have noticed an increase over the past decade in co-branding activity behind proprietary, patented, or even commodity ingredients, it is no accident. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
June 3, 2013
Maria Minsker |
B2B Marketers Embrace Expanding Roles A new study suggests CRM vendors should take notice. Business-to-business marketing leaders are taking on responsiblities they have never had to before, including managing social media on a regular basis. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
January 2016
Robert Wollan |
B2B Customers Want a Good Experience, Too Products and pricing alone won't cut it; B2B vendors need to deliver valued experiences |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
HBS Working Knowledge
June 16, 2008
John Quelch |
Seven Tips for Managing Price Increases Tips on how marketers can cope with inflation and consumer sticker shock. |
CRM
September 30, 2014
Maria Minsker |
Oracle Gets Serious About the Cloud at OpenWorld 2014 Oracle's updates customer experience cloud promises deep integration and extreme innovation. |
U.S. Banker
January 2002
Mark Bruno |
IBM Moving Along with Identrus The business-to-business billing and payments industry isn't small change. Mark Greene, general manager of IBM's global banking, is well aware of this, and knows that IBM stands to make a pretty penny by getting the B2B payments business going... |
CRM
July 2, 2015 |
TeamSupport Launches Product Lines Feature TeamSupport.com, a provider of B2B help desk and service desk software, has released Product Lines, a feature to help companies that market products under multiple brands or across distinct divisions organize their support activities to mirror their brand or product families. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
CRM
January 30, 2015
Michael Hvisdos |
The Surprising Key to B2B Customer Loyalty Unless we change internal structures and turn to market strategies that make it easy for our customers to do business with us, we can't expect them to remain loyal. |
CRM
April 2014
Maria Minsker |
13 Digital Marketing Myths, Debunked The real answers to those burning questions about email, social media, mobile devices, and big data. |
CRM
October 2014
Maria Minsker |
How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity. |
CRM
December 1, 2010
Lauren McKay |
How Social Are Social CRM Vendors? Evoke CRM study ranks the most social CRM companies on the Web. |
HBS Working Knowledge
May 26, 2009
John Quelch |
Improving Market Research in a Recession The degree of uncertainty in business and consumer markets has soared and CMOs must make every remaining market research dollar count. |
Search Engine Watch
June 29, 2010
Ryan DeShazer |
Practical Lessons from the B2B Search Elite B2B thought leaders offer advice on technology, search marketing, PR, landing page optimization, and the SEO/social media cycle. |
CRM
January 29, 2013
Kelly Liyakasa |
Get Satisfaction Rolls Out Small-Business Solution Community managers get more insights into customer traction. |
Search Engine Watch
August 18, 2004
Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
Search Engine Watch
February 4, 2011
Derek Edmond |
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations. |
CRM
April 4, 2014
Martin Schneider |
Flip the B2C Employee Value Chain with CRM Arm employees with the tools they need to best serve today's consumers. |
Search Engine Watch
September 7, 2009
Erik Qualman |
Social Media for B2B Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
CIO
June 1, 2001
Peter Fingar |
Don't Just Transact -- Collaborate Many B2B e-marketplaces are missing a key component -- collaboration... |
BusinessWeek
August 1, 2005
Berner & Kiley |
Global Brands The companies that best built their brand images, and made them stick. |
CRM
August 2013
Maria Minsker |
B2B Marketers Must Tackle Expanding Roles New responsibilities extend beyond their original skill sets and training. |
CRM
July 2015
Oren Smilansky |
With Sponsored Content, Know the Rules of the Road Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own |
Food Processing
July 2011
Diane Toops |
Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations. |
Information Today
May 26, 2015 |
D&B Integrates Data Within Oracle Data Cloud Platform In order to enter the B2B digital marketing space, D&B made more than 270 segments of commercial data available within the Oracle Data Cloud and through the BlueKai marketplace. |
CRM
January 22, 2014
Maria Minsker |
B2B Marketing Budgets to Increase by 6 Percent in 2014 Marketers face pressure to justify budget increases with revenue results, a Forrester study shows. |
