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CRM July 21, 2014 Maria Minsker	Content Marketing Isn't Mature Enough Yet, Forrester Report Finds Eighty-five percent of B2B marketers can't connect content activity to business value.
CRM October 2014 Maria Minsker	How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity.
CRM April 9, 2014 Maria Minsker	B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions.
CRM June 3, 2013 Maria Minsker	B2B Marketers Embrace Expanding Roles A new study suggests CRM vendors should take notice. Business-to-business marketing leaders are taking on responsiblities they have never had to before, including managing social media on a regular basis.
CRM August 2013 Maria Minsker	B2B Marketers Must Tackle Expanding Roles New responsibilities extend beyond their original skill sets and training.
Search Engine Watch January 7, 2011 Derek Edmond	B2B Search Engine Marketing: Goals for 2011 New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals.
CRM August 31, 2012 Adam Blitzer	Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind.
CRM February 23, 2015 Maria Minsker	Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning.
CRM November 14, 2014 Samantha Stallard	5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal.
CRM August 17, 2012 Joe Cordo	How to Get Value from Big Data Five ways to embrace the information you have.
CRM December 5, 2014 Peter Isaacson	Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal.
CRM December 26, 2014 Peter Tait	Build a Better Marketing Funnel Go from failure-centric to customer-centric.
IndustryWeek February 1, 2009 David Blanchard	IT Budgets Are Sliding, But Not Drastically Only 35% of U.S. and Canadian organizations surveyed in 2008 reacted to the stock market turmoil by cutting IT operational spending.
CRM June 12, 2013 Maria Minsker	Marketers Struggle with Big Data, Survey Reveals Forty-five percent of executives don't use big data to understand customers.
PHONE+ May 19, 2009 Khali Henderson	Weaving in Web Marketing With an increasing number of newspaper businesses closing, marketers are wasting no time investing in online tactics.
CRM April 16, 2015 Oren Smilansky	BrightFunnel Releases Revenue Waterfall BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel.
CRM February 19, 2014 Maria Minsker	Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.
CIO July 21, 2009 Thomas Wailgum	Tech Vendors Say Ignore Those Dollar Signs Behind the Curtain Despite the recession, tech vendors are pushing customers buzzwords about innovation, value and ROI -- not lowering prices.
CRM February 23, 2012	GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight.
Search Engine Watch May 9, 2006 Chris Sherman	Study: Search Marketers Wear Too Many Hats Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research.
CRM October 20, 2011	Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor.
CRM January 2007 Jessica Sebor	From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive.
Search Engine Watch March 3, 2009 Mark Jackson	Search Engine Optimization in a Down Economy During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget.
CRM May 4, 2015	AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.
CRM August 2015	Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles
CRM December 16, 2015 Sam Del Rowe	True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior.
Search Engine Watch February 13, 2009 Joanna Lord	The Great Career Debate: SEM In-House Team vs. SEM Agency Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency.
CRM March 5, 2015 Oren Smilansky	Marketers and Salespeople Must Rethink Customer Engagement Efforts Speakers at Forrester's Forum for Sales Enablement stated that good content is as vital to salespeople as it is to marketers, and that customer engagement can be maintained by delivering meaningful messages.
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
CRM February 11, 2013 Judith Aquino	Meeting the Needs of the Always-Connected Consumer Forrester Research and Gartner uncover trends driving marketing decisions for 2013.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
InternetNews June 23, 2009 Stuart J. Johnston	Survey: U.S. Spending Least on IT 'Innovation' Microsoft-commissioned survey finds other countries are spending more of their IT budgets with an eye to getting a competitive edge.
CRM June 20, 2014 Sarah Sluis	CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years.
CRM December 2006 Jessica Sebor	The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear.
CRM September 2013 Maria Minsker	Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
InternetNews June 23, 2010	Report: IT Recovery Still a Work in Progress Computer Economics threw a little cold water on what's generally been a pretty optimistic 2010 outlook for IT equipment and services providers.
CRM December 11, 2015 Nipul Chokshi	Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season.
CRM January 2014 Sarah Sluis	Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods.
InternetNews April 20, 2010	Yahoo Earnings Rise on Web Ad Rebound New signs of a resurgent online advertising sector as Yahoo reports strong numbers ahead of estimates.
CRM September 2010 David Rich	Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge.
Search Engine Watch August 28, 2006 Patricia Hursh	Winning Big With a Small Search Marketing Budget Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.
CRM August 26, 2013 Maria Minsker	Asia-Pacific Mobile Marketing Budget Expected to Get Big Boost A survey finds that one-third of marketers' budgets are expected to rise by 75 percent. The rise is largely due to mobile brands looking to capitalize on what has become an increasingly preferred channel choice for consumers.
Fast Company Ekaterina Walter	Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before.
CRM June 29, 2012 Shamez S. Dharamsi	Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions.
Information Today August 7, 2008	Forrester Research Acquires JupiterResearch, LLC This strategic purchase complements Forrester's syndicated business model, as JupiterResearch joins Forrester's Marketing & Strategy Client Group.
Search Engine Watch April 18, 2011 Bas van den Beld	Social Media Marketing Basics: Think First Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply.
Information Today May 26, 2015	D&B Integrates Data Within Oracle Data Cloud Platform In order to enter the B2B digital marketing space, D&B made more than 270 segments of commercial data available within the Oracle Data Cloud and through the BlueKai marketplace.
Search Engine Watch February 11, 2011 Roger Barnette	The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often.
InternetNews April 27, 2009 David Miller	Sizing Up the Online Media Biz The mood was upbeat at the ad:tech conference, but digital media still faces many challenges.