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Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch January 30, 2009 Elisabeth Osmeloski	2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
InternetNews November 15, 2005 Susan Kuchinskas	Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
Search Engine Watch January 24, 2006 Patricia Hursh	Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.'
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
BusinessWeek January 23, 2006 Stephen Baker	Search Advertising by the Numbers At online lender E-Loan, marketing is more about analysis than creativity, especially when it comes to buying keywords.
Search Engine Watch September 28, 2004 Patricia Hursh	Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
Search Engine Watch January 23, 2007 Kevin Newcomb	Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs.
Search Engine Watch February 8, 2011 Kyle Costello	3 Key Differences Between adCenter & AdWords Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
Search Engine Watch March 7, 2007 Kevin Newcomb	Early Returns Encouraging for Panama Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
PC Magazine February 14, 2007 Matthew D. Sarrel	Success With Search Engines What if you had a Web site and no one came?
InternetNews November 4, 2005 Susan Kuchinskas	This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
InternetNews December 12, 2006 Nicholas Carlson	Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business.
Search Engine Watch August 18, 2010 Joseph Kerschbaum	How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords.
CRM May 4, 2015	AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.
Search Engine Watch January 5, 2009 Ron Jones	Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Search Engine Watch March 30, 2011 Duncan Parry	Easier Negative Keyword Management in AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
InternetNews February 5, 2007 Nicholas Carlson	Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference.
Search Engine Watch April 18, 2006 Patricia Hursh	Divining the Future of Search Advertising A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY.
InternetNews April 20, 2007 Nicholas Carlson	Yahoo Advertisers Happier Than Investors Yahoo's search marketers are raving about Panama. But Wall Street wants to know: Where are the profits?
Search Engine Watch January 23, 2009 David Szetela	Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch December 27, 2007 Kevin Newcomb	2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc.
Search Engine Watch March 31, 2008 Kevin Newcomb	Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc.
BusinessWeek July 24, 2006 Robert D. Hof	Efficient Frontier: Hacking Madison Avenue Efficient Frontier Inc. is a New Age advertising agency that operates just like Madison Avenue shops, in a sense. It has access to a portfolio of ad space - Web search engines.
Search Engine Watch July 21, 2008 David Szetela	PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch.
Search Engine Watch January 14, 2011 Roger Barnette	Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising.
Search Engine Watch September 27, 2006 Shari Thurow	Behind the Scenes in the Search Engine Labs Most of the major search engines have research units and live testing grounds for new products and features. What kinds of projects are they currently working on?
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
Search Engine Watch January 4, 2011 Ryan Woolley	How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Search Engine Watch July 21, 2010 Joseph Kerschbaum	Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.
Search Engine Watch October 27, 2010 Jonathan Allen	Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.
Search Engine Watch March 2, 2011 Matt Lawson	Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
InternetNews September 22, 2008 Kenneth Corbin	Microsoft: There's More to Life Than Search At the Interactive Advertising Bureau's Mixx conference, Microsoft says search claims too much credit for online sales - even as it rethinks its own plans following the Yahoo bid.
BusinessWeek January 22, 2007 Robert D. Hof	The Small Fry Sour On Search Ads Priced out by brand giants, the outfits that pioneered search marketing are looking elsewhere.
Search Engine Watch March 23, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
InternetNews March 16, 2005 Susan Kuchinskas	MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo.
Search Engine Watch January 24, 2007 Patricia Hursh	Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
Search Engine Watch February 14, 2007 John Tawadros	Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data.