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HBS Working Knowledge
October 29, 2007
Sarah Jane Gilbert
Marketing Maria: Managing the Athlete Endorsement Marketing executives value entertainment-related endorsements because of the difficulty of reaching a wide group of consumers using traditional advertising. mark for My Articles similar articles
HBS Working Knowledge
November 28, 2007
John Quelch
B2B Branding: Does it Work? Many B2B CEOs say no to B2B Branding, but at least one Harvard Business School marketing professor disagrees. mark for My Articles similar articles
HBS Working Knowledge
January 30, 2006
Julia Hanna
The Case of the Mystery Writer's Brand Author James Patterson brings an ad man's sophistication to marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. mark for My Articles similar articles
HBS Working Knowledge
September 5, 2006
Martha Lagace
Porsche's Risky Roll on an SUV Why would any company in the world want to locate in a high-cost, high-wage economy like Germany? Porsche's unusual answer in a globalizing auto industry has framed two case studies. mark for My Articles similar articles
CRM
July 2011
Brittany Farb
Mobile e-Commerce in the B2B Sector While mobile e-commerce is trending for retailers, it also is a hot tool for business-to-business marketing. mark for My Articles similar articles
CRM
June 3, 2013
Maria Minsker
B2B Marketers Embrace Expanding Roles A new study suggests CRM vendors should take notice. Business-to-business marketing leaders are taking on responsiblities they have never had to before, including managing social media on a regular basis. mark for My Articles similar articles
Search Engine Watch
January 7, 2011
Derek Edmond
B2B Search Engine Marketing: Goals for 2011 New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals. mark for My Articles similar articles
CRM
December 28, 2012
Justin Gray
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. mark for My Articles similar articles
CRM
November 14, 2014
Samantha Stallard
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. mark for My Articles similar articles
BusinessWeek
December 22, 2003
Gail Edmondson
This SUV Can Tow An Entire Carmaker Porsche's hot-selling Cayenne has kept the company rolling as it readies launches of new sports-car models. mark for My Articles similar articles
BusinessWeek
September 3, 2007
Gail Edmondson
Pedal To The Metal At Porsche Porsche boasts the speediest growth in the auto industry. Will its new coupe be another coup? mark for My Articles similar articles