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HBS Working Knowledge October 29, 2007 Sarah Jane Gilbert |
Marketing Maria: Managing the Athlete Endorsement Marketing executives value entertainment-related endorsements because of the difficulty of reaching a wide group of consumers using traditional advertising. |
HBS Working Knowledge November 28, 2007 John Quelch |
B2B Branding: Does it Work? Many B2B CEOs say no to B2B Branding, but at least one Harvard Business School marketing professor disagrees. |
HBS Working Knowledge January 30, 2006 Julia Hanna |
The Case of the Mystery Writer's Brand Author James Patterson brings an ad man's sophistication to marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. |
HBS Working Knowledge September 5, 2006 Martha Lagace |
Porsche's Risky Roll on an SUV Why would any company in the world want to locate in a high-cost, high-wage economy like Germany? Porsche's unusual answer in a globalizing auto industry has framed two case studies. |
CRM July 2011 Brittany Farb |
Mobile e-Commerce in the B2B Sector While mobile e-commerce is trending for retailers, it also is a hot tool for business-to-business marketing. |
CRM June 3, 2013 Maria Minsker |
B2B Marketers Embrace Expanding Roles A new study suggests CRM vendors should take notice. Business-to-business marketing leaders are taking on responsiblities they have never had to before, including managing social media on a regular basis. |
Search Engine Watch January 7, 2011 Derek Edmond |
B2B Search Engine Marketing: Goals for 2011 New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals. |
CRM December 28, 2012 Justin Gray |
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. |
CRM November 14, 2014 Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
BusinessWeek December 22, 2003 Gail Edmondson |
This SUV Can Tow An Entire Carmaker Porsche's hot-selling Cayenne has kept the company rolling as it readies launches of new sports-car models. |
BusinessWeek September 3, 2007 Gail Edmondson |
Pedal To The Metal At Porsche Porsche boasts the speediest growth in the auto industry. Will its new coupe be another coup? |