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HBS Working Knowledge
April 30, 2008 |
Sharpening Your Skills: Brand Management Should I trust my brand to a sports endorser? Does B2B branding work? Here are some recent articles on issues that keep brand managers up at night.   |
BusinessWeek
July 12, 2004
Diane Brady |
Arnold Palmer: With IMG from the Start The golfing great reminisces about his long association with IMG founder Mark McCormack and sports marketing then and now. |
AskMen.com
Steve Seepersaud |
Female Athlete Salaries Women typically have equal opportunities to play sports as men, but, too often, the compensation is anything but equal. |
AskMen.com
Steve Seepersaud |
5 Of The Biggest Athlete Endorsement Deals Details on the 5 biggest endorsments deals for athletes. |
BusinessWeek
July 12, 2004
Diane Brady |
IMG: Show Me The Bottom Line The razzle-dazzle style of International Management Group founder Mark McCormack is gone, but profits are better for this sports and lifestyle management and marketing firm. |
BusinessWeek
April 2, 2007
Mark Hyman |
Why Did IMG Let All Those Stars Walk? It seems an odd strategy for sports marketing powerhouse IMG: Build the business by letting your star athletes leave. But that's exactly the path IMG is taking these days. |
HBS Working Knowledge
November 7, 2012
Sean Silverthorne |
HBS Cases: Sir Alex Ferguson -- Managing Manchester United For almost three decades, Sir Alex Ferguson has developed the Manchester United soccer club into one of the most recognized sports brands in the world. The keys to Sir Alex's long-time success are discussed. |
AskMen.com
Mo Arora |
Top 10: Female Physiques In Sports The following women embraced the idea that femininity and athleticism are not mutually exclusive terms: Kerri Walsh... Amy Acuff... Brandy Chastain... Amanda Beard... Natalie Gulbis... Maria Sharapova... Anna Kournikova... etc. |
Registered Rep.
October 4, 2011
Charles Paikert |
Working With Pro Athletes: Dream Clients Can Also Be A Nightmare In theory, working with professional athletes sounds like a wealth manager's dream come true. But be careful what you wish for, say veteran observers: working with professional athletes can also be a nightmare. |
Lucire
June 27, 2008
Jack Yan |
The survival of celebrity Some celebrities like Maria Sharapova endorsing Sony Ericsson and Zinedine Zidane endorsing IWC Schaffhausen remain on a high while others lay low after very public slips. |
Sports Central
October 19, 2007
Tom Kosinski |
A True Champion, Finally It's time to take a look at what Maria Sharapova's loss really demonstrated. |
Sports Central
February 27, 2012
Tom Kosinski |
Is Sharapova the Next Kournikova? This morning, Maria Sharapova sits at No. 2 in the world in women's professional tennis. It's a fitting position given her exceptional performance at the Australian Open, making it to the final, and her runner-up finish at the 2011 All England Lawn Tennis Championships. |
AskMen.com
Steve Seepersaud |
How Athletes Are Cultivated How do aspiring sports stars hone their talents so they're ready for the big time and the dollars that are up for grabs? How much money is involved in cultivating talent? |
The Motley Fool
July 20, 2007
Rick Aristotle Munarriz |
Nike Gets Vick-timized The football star's legal troubles lead the branded footwear giant to postpone introducing its latest shoe. |
AskMen.com
June 14, 2001
Armando Gomez |
Profile Of A Sports Agent Are you the active type that loves to play sports, but knows he can't make a living from it? If you answered yes, then you might be the perfect guy to work in the wide world of sports, but not necessarily on the court or field... |
Sports Central
June 13, 2012
Brad Oremland |
Sharapova, Errani, and the French Open Maria Sharapova completed a career Grand Slam on Saturday. Two or three years ago, I never would have believed it. |
BusinessWeek
July 12, 2004
Diane Brady |
Peyton Manning's IMG Dream Team The Colts quarterback explains how three top execs take care of his every need off the field -- so he can focus on football. |
Sports Central
July 27, 2005
Tom Kosinski |
The Williams Effect, or Lack Thereof... The public parks tennis program, once a thriving portion of the industry, has been looked to of late as the savior of the United States Tennis Association and the impetus for a whole new generation of tennis players nationwide. |
Registered Rep.
December 12, 2007
John Churchill |
Dykstra Pitches Annuities To Rich Athletes Lenny Dykstra wants professional athletes to invest with him. The baseball star turned financial analyst is now touting a financial advice/lifestyle magazine to pro athletes. |
AskMen.com
February 19, 2003
Mark Simmons |
Do Female Athletes Deserve Equality? Women have every right to want their own sports leagues and they even have a right to want to play alongside men in the top organizations. That said, they can have the former but have no business even dreaming about the latter |
The Motley Fool
February 15, 2008
Anders Bylund |
EA Signs an Agent, Goes Big Internationally Video game giant Electronic Arts is teaming up with sports agency IMG to develop games based on "world sports" such as English Football and Rugby. |
Sports Central
September 12, 2005
Tom Kosinski |
Number One, in Tennis and Life The fact that the USTA had added a wheelchair event as part of the U.S. Open is encouraging. But Esther Vergeer is the number one professional woman wheelchair tennis player in the world, with an unbeaten match win streak reaches back to 2003. Yet few have ever heard of her. |
AskMen.com
Mark Simmons |
Are Professional Athletes Overpaid? Some say they get paid too much for their services, others say they deserve every penny they receive. You be the judge. |
Financial Planning
October 1, 2011
Martin Shenkman |
Star Power When your clients are celebrities or athletes, estate planning takes on new dimensions. While every client is unique, star power brings with it several unique issues that change the entire planning process, creating new risks as well as new opportunities. |
Financial Planning
March 1, 2005
Christopher Franklin |
Beyond Bling Athletes must understand old-school financial values. That's the best lesson a planner can impart. Financial planners successful with the education process will have a client for life, not just for the flash years. |
Registered Rep.
August 29, 2012
Diana Britton |
Cold Call with John McCardell John McCardell works with several athletes and coaches, including Dawn Staley, three-time Olympic gold medalist in U.S. basketball. What types of financial decisions do Olympians have to make post-games? |
AskMen.com
Mohit Arora |
Top 10: Sports Superstitions Sometimes it's not enough to just practice and train for hours on end, as players also need to have a mental edge, which often manifests in some strange and nonsensical behaviors and beliefs. |
Sports Central
April 7, 2014
Mert Ertunga |
Fresh Faces For the WTA After years of Serena Williams' supremacy and the duo of Victoria Azarenka and Maria Sharapova specializing in failed attempts to dethrone the American, the WTA desperately needs an injection of new and fresh faces into the spotlight. |
Sports Central
September 8, 2004
Tom Kosinski |
Did Anyone Care to Notice? In remembrance of the over 500 wounded and dead Russian men, women, and children caught in the political play of a handful of Chechen terrorists, Maria Sharapova and her Russian mates demonstrated their sadness and sympathy outwardly. Only a small website in the Phillipines reported it. |
The Motley Fool
March 25, 2010
Nick Kapur |
Should College Athletes Be Paid to Play? Take that idea back to crazytown. |
AskMen.com
August 21, 2002
Mark Simmons |
Golf's Generous Pension Plan In 1983, the PGA decided to get serious about protecting its athletes once their careers came to an end. |
Sports Illustrated
July 2, 2003
S.L. Price |
Inside Tennis: Youth Movement Maria Sharapova was the latest 16-year-old to take Wimbledon by storm. But where will she be in a few years? |
Sports Central
June 29, 2011
Luke Broadbent |
Tennis Has No Need For a Leading Lady A lot is made of the fact that women's tennis lacks big names that consistently come to the fore. |
Sports Central
September 14, 2010
Luke Broadbent |
Wozniacki's U.S. Open in Perspective The absence of Serena Williams at this year's U.S. Open meant that Caroline Wozniacki, the world No. 2, was installed as the No. 1 seed. |
The Motley Fool
June 28, 2005
Mike Cianciolo |
Investors Want More From Nike The leader in athletic shoes posts record results, but apparently it's not good enough for investors. |
BusinessWeek
June 7, 2004
Douglas Robson |
Women's Tennis: Back On Serve The stumbling women's tennis tour has begun to turn around thanks to Larry Scott, new CEO of WTA Tour Inc. |
