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Sir Alex Ferguson "David, you're not going to start tonight. You'll be on the bench," Manchester United's manager Alex Ferguson told David Beckham. It was April 23, 2003.   |
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Why Man U? Why are so many people are obsessed with Manchester United? |
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December 31, 2012 |
Most Popular Stories of 2012 This year readers' favorite articles examined topics such as breaking the smartphone addiction, CEO's and their strategies, and how to brand a next-generation product. |
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Charlie Parrish |
Alex Ferguson Replacement Sir Alex Ferguson is abdicating his throne after 26 years, two Champions League trophies, 13 Premier League titles, five FA Cup wins, three League Cups, a European Cup Winners' Cup, a European Super Cup and many more. |
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July 31, 2013
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2013 Soccer The seven most powerful European clubs -- Manchester United, Barcelona, Real Madrid, Bayern Munich, Chelsea, Manchester City and Paris Saint-Germain -- start the season with a new manager. |
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Brands In Soccer A team's fans often exist locally; successful branding opens up worldwide markets. |
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Soccer Managers The American owners of Liverpool, United and Arsenal know that GMs make sense. They come from a country where GMs run sports clubs. These owners are successful businessmen who prefer their English teams to be run like mini-corporations rather than like nineteenth-century amateur clubs. |
AskMen.com
August 10, 2013
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David Moyes And Glasgow Soccer Glaswegian managers have dominated English club soccer. Why has the west of Scotland bred managers? And what does this tradition tell us about perhaps its final exponent, Moyes? |
Knowledge@Wharton
August 13, 2003 |
David Beckham and the Selling of European Football The transfer of Beckham from Manchester United to Real Madrid is part of a deliberate management strategy aimed at transforming football into a world-class marketing machine. The message is clear: "It is no longer enough to score goals," says one observer. "You also have to sell jerseys." |
HBS Working Knowledge
October 29, 2007
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Marketing Maria: Managing the Athlete Endorsement Marketing executives value entertainment-related endorsements because of the difficulty of reaching a wide group of consumers using traditional advertising. |
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Ronaldo Headed To Madrid Manchester United accepted a world-record transfer offer for Cristiano Ronaldo from Real Madrid on Thursday, clearing the World Player of the Year to negotiate personal terms with the Spanish club. |
HBS Working Knowledge
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HBS Cases: Lady Gaga What goes into creating the world's largest pop star? Examine the strategic marketing choices that created the global brand that is Lady Gaga. |
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Rob Fox |
In Defense Of Manchester City: Fox On Football Manchester City's long-suffering fans have endured a roller-coaster history and now finally have success within their grasp and a first top-division title in their sights. And they might just be right. |
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Simon Kuper |
Soccer Careers "Soccer Men" illustrates there's no such thing as loyalty in professional soccer. |
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The Optimal Age To Be An Athlete Athletes, the general manager at one sports club told me, are like "blocks of ice." All players are melting. What the club needs to establish is how fast they're melting, and it must get rid of them before only a puddle of water remains. |
AskMen.com
David Hellier |
British Soccer In Foreign Hands In their different ways, the recent, and sometimes controversial, foreign takeovers of soccer clubs Chelsea and Manchester United have changed the face of England's "beautiful game" forever. |
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Soccer In 2012 The year's highlight should be the European Championship, team for team a considerably stronger competition than the World Cup. Spain hopes to become the first side to complete the treble of Euro, World Cup and then Euro, and judging strictly by personnel, it should do it. |
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January 6, 2014
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Who's Going To Win The 2014 World Cup? A surer prediction for the World Cup: plenty of protests. Before past tournaments, host countries worried about hooligans or terrorists. This time, the bogeymen are demonstrators. |
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James Raiswell |
Fine Living Top 10: Private Clubs Tour of 10 of the best private gentlemen's clubs across the globe. |
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If the U.S. won the World Cup An apocalyptic scenario involving Howard Cosell. |
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June 14, 2004
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Meet P. Diddy's CFO When Derek Ferguson joined the company of hip-hop star Sean "P. Diddy" Combs, he had to figure out new grooves for a business that relied on its music label. |
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The Decline Of Drinking In English Soccer Drinking on pro soccer teams was a carryover from the British military, but these days athletes' bodies are treated as finely tuned machines. |
HBS Working Knowledge
November 3, 2003
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Making Money Making Movies Harvard professor Anita Elberse talks about the state of the international motion picture industry, movie piracy, and how to capture screens in foreign markets. |
