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The Motley Fool July 18, 2006 Alyce Lomax	CBS Eggs Us On CBS plans to try what sounds like one odd ad campaign by advertising its fall lineup on eggs. What does it mean to investors?
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
The Motley Fool February 21, 2006 Alyce Lomax	NBC Changes YouTube's Channel Is putting the brakes on viral online distribution a mistake for TV networks?
CRM September 2006 Carol Ellison	Fever Pitch Viral marketing and its ability to generate buzz around brands can turn relative unknowns into celebrities and put the names of their products on the tongues and in the email boxes of millions overnight. But that isn't easy.
InternetNews February 2, 2007 Nicholas Carlson	Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand?
The Motley Fool June 4, 2008 Rick Aristotle Munarriz	Squeezing Money Out of YouTube Google has to try new ways to mix ads with videos on its popular YouTube.
The Motley Fool May 9, 2006 Alyce Lomax	Warner Bros. Bets on BitTorrent A new deal gives file-sharing greater legitimacy. Think of it as Warner Bros.' attempt to abandon all-out war in favor of winning its former enemy over from the inside. Investors, take note.
The Motley Fool December 11, 2006 Rick Aristotle Munarriz	Good Luck Killing YouTube The major networks don't stand a chance in fighting Google's video site. We've already seen what happens when big companies try to get small without checking their egos at the door.
The Motley Fool November 27, 2006 Anders Bylund	Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come.
Search Engine Watch August 29, 2006 David Wallace	Generating Buzz With Link Baiting and Viral Campaigns What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns.
InternetNews November 7, 2007 Kenneth Corbin	Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry.
Fast Company October 1, 2007 Rob Walker	Amateur Hour, Web Style The future of advertising belongs to consumers. The brand may be yours, but the message is me, me, me.
InternetNews April 11, 2008 Mike Elgan	Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming.
CRM November 1, 2007 Jessica Tsai	Have You Caught It? Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame.
The Motley Fool March 22, 2007 Rick Aristotle Munarriz	You're Going Down, GooTube Content heavies strike distribution deals outside of YouTube's reach.
InternetNews August 22, 2006 Roy Mark	YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube.
InternetNews October 11, 2006 Nicholas Carlson	Google's Counter-Punch For Cuban Mark Cuban told the world YouTube was going to get "crushed." Then Google bought YouTube.
Metropolis March 2007 Steven Heller	Going Overground Under increasing pressure, advertisers look for novel ways to reach consumers.
The Motley Fool December 22, 2006 Rick Aristotle Munarriz	YouTube's Rival Kitchen Loses a Chef If Viacom is walking from a media venture to take on YouTube, there really is no point in going on. Viacom has too many properties that should be exploited the right way, and it had no reason to be digging into a chalk talk with its enemies.
InternetNews March 23, 2007 Nicholas Carlson	What The NBC, News Corp. Video Deal Means to Google YouTube owner Google could just double-down on the 'Long Tail' theory behind monetizing its video-sharing darling.
The Motley Fool July 22, 2009 Jennifer Schonberger	Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television.
The Motley Fool February 28, 2007 Rick Aristotle Munarriz	Google's TestTube Developments The media giants don't know it. You probably don't know it. Maybe even YouTube doesn't know it. But great ideas are brewing in the search king's YouTube lab.
InternetNews December 31, 2007 Kenneth Corbin	Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag?
The Motley Fool February 5, 2007 Rick Aristotle Munarriz	Viacom's "Victory" Is Google's Gain Today, YouTube's taking down Viacom-owned clips. Tomorrow, it may take down Viacom.
Entrepreneur October 2007 Amanda C. Kooser	Get a Social Life There's still room for success in the social networking scene.
The Motley Fool July 17, 2006 Alyce Lomax	Movie Download Dreams and Dilemmas Digital downloading of feature-length movies may be an idea whose time has come. While the party may have started, there's still a lot of work and planning left to do.
The Motley Fool July 21, 2009 Anders Bylund	How Google Makes Money From YouTube So you think YouTube is sucking money out of Google like a "Twilight" vampire? Think again.
PC Magazine August 2, 2006	The TV Net Arrives Yet another example of the convergence between television and the Internet: NBC and Web video titan YouTube have formed a partnership.
The Motley Fool September 18, 2006 Alyce Lomax	Warner Music: Me and YouTube Warner Music Group has taken an interesting step in courting the youth market. Some music companies get it, others don't. Investors, take note.
The Motley Fool May 18, 2007 Steven Mallas	Spinning an Advertising Web It's going to be a hot summer at the box office, and Internet businesses will be looking to capture as much as they can of the $3.5 billion that's expected to be spent on movie promoting.
InternetNews July 30, 2009	Facebook, Twitter Leading to Web Video Boom New figures from Pew highlight surging popularity of online video, views doubled since 2006.
InternetNews October 9, 2006 Andy Patrizio	Google Acquires YouTube For $1.65 Billion YouTube will keep its own identity in stock swap with Google.
InternetNews October 9, 2009 David Needle	YouTube Hits a Billion Views, What's Next? The milestone speaks to the booming popularity of the video site even as Google struggles with revenue models.
The Motley Fool October 9, 2006 Rick Aristotle Munarriz	CBS Eyes YouTube CBS and YouTube team up for content distribution. Google may soon discover that its biggest competitor in its bid for YouTube may be YouTube itself.
CRM May 6, 2011 Alex Cohen	Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list
Home Theater June 8, 2007	YouTube to Carry Local News Clips The boundary between television and the internet blurred a little further on Monday, when Hearst-Argyle Television and YouTube announced a deal that would bring local news to the popular video-sharing service.
The Motley Fool August 2, 2006 Alyce Lomax	Coke Rocks Out Through a new agreement, Coke will offer codes for 70 million free iTunes songs to thirsty European music fans. Although Coke's brand is strong, its growth and stock price over the last several years haven't exactly impressed many investors.
CRM October 1, 2009 Jessica Tsai	The Cure for the Common Virus Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
InternetNews February 15, 2008	Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets.
The Motley Fool June 27, 2006 Alyce Lomax	Chasing the Crowd Warner Bros. and NBC are well aware of the fact that they need to be part of the Internet crowd. Investors should be relieved at signs that their companies are finally responding -- and can expect a lot of additional change on the way.
BusinessWeek August 7, 2006 Heather Green	Whose Video Is It, Anyway? YouTube's runaway success has opened a Pandora's box of copyright issues.
Entrepreneur February 2010 Jennifer Wang	10 Brilliant Marketing Ideas From radio to YouTube clips, 10 companies that changed everything.
Fast Company Neal Ungerleider	Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube.
Fast Company April 2005 Ryan Underwood	Ruling The Roost Like just about everything advertising agency Crispin Porter + Bogusky does, the Subservient Chicken ad campaign for Burger King is risky and extreme. It's also very, very smart.
HBS Working Knowledge July 27, 2009 Sarah Jane Gilbert	Social Network Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook.
The Motley Fool February 16, 2005 Alyce Lomax	McDonald's Isn't Chicken Free samples of Chicken Selects form a bold move for the fast-food giant.
The Motley Fool October 31, 2006 Rick Aristotle Munarriz	Clip Culture Gets Clipped Sites like YouTube and MySpace have made semi-celebrities out of everyday people and have broken cult bands into the mainstream. Isn't it odd that old-school studios that have carved out their lives in the field of entertainment for generations still don't have a firm grasp on the right way to harness dot-com power?
Searcher May 2007 Stephanie C. Ardito	Social Networking and Video Web Sites: MySpace and YouTube Meet the Copyright Cops The author thinks the media giants will eventually calm down and learn to work with social networking and video Web sites. Otherwise, these outlets risk losing their substantial customer base, not to mention access to revolutionary marketing strategies and technologies.
Search Engine Watch November 10, 2009 Carrie Hill	Holiday Search Marketing? You'd Better Be! Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales.